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2023 Playbook
for Q4 and
Holiday Success
Session 1
10am PT | 1pm ET
Be Where Your Audience Is: Using
Conversion- Driven Channels to Move Up
the Funnel
Session 2
11am PT | 2pm ET
Leveraging Measurement for Effective
Audience Targeting and Optimization
Session 3
12pm PT | 3pm ET
Q4 Success Secrets: The Essential
Elements of Operations and Fulfillment
in the Holiday Rush
Session 4
10am PT | 1pm ET
Bridging the Gap Between Engagement
and Post-Click Conversions
Session 5
11am PT | 2pm ET
Conquering Amazon in Q4: Winning
Strategies for Maximizing Search,
Display, and Sponsored Products
Session 6
12pm PT | 3pm ET
Optimize Holiday Conversions by
Leveraging First-Party Data Across
the Funnel
Wednesday, August 16, 2023 Wednesday, August 23, 2023
P A R T 1 P A R T 2
Q4 SUCCESS SECRETS
The Essential Elements
of Operations and
Fulfillment in the
Holiday Rush
Today’s Logistics
Recording & slides will be in your inbox
tomorrow
Download relevant resources
Join our chat and submit questions for live Q&A
Log back anytime with same link
Join our poll questions - including if you want to talk to
our teams after!
Katherine Bishop
Marketing Coordinator
WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$3B
#1
1000+
Some of
Our Clients
Our
Recognition
For commerce leaders of today and the future
Our Speakers
PHIL STOLT
Senior Vice President,
Commerce Strategy
JIM KRAJESKI
Vice President,
Commerce Strategy,
Hardlines
Margaret Glavey
Sr. Partner Manager
ShipBob is a global logistics platform that
fulfills ecommerce orders for DTC brands.
🏭40+ global fulfillment centers.
🔌Integration marketplace.
🛍B2B fulfillment & retail dropshipping.
🎁Custom packaging, gift notes and more.
🌎100% coverage for 2-day delivery.
🌲Carbon neutral fulfillment.
Warehouses available in:
󰑔 󰎟 󰎾 󰏅 󰎉 󰐤
Agenda
● Current Landscape
● Moderated Discussion
● Key Takeaways
● Q&A
9
What is your biggest concern going into
the holiday season?
● Economic conditions affecting consumer
spending
● Ensuring sufficient inventory
● Standing out in a crowded marketplace during
the holiday rush
● Ad campaign effectiveness
● Adapting to changing consumer behavior
POLL
What is your biggest challenge right now
in regards to operations and fulfillment?
● Balancing supply and demand to avoid stockouts or
overstock situations.
● Optimizing shipping processes for timely and
cost-effective delivery to customers.
● Ensuring that products meet quality standards before
reaching customers.
● Managing relationships with suppliers and vendors to
maintain a consistent supply chain.
POLL
Historical Analysis
2022
● Port timeliness
● Production
bottlenecks
● Inflation & price
increases
● Warehouse
space
12
2020
● COVID shut down
● Production outages
● Staffing shortages
● Essential item
prioritization & pivot
2021
● Shipping &
receiving delays
● Lack of ingredients
& raw materials
● Huge increase in
freight costs
● Container
shortages
Strategies to
Prepare for Q4
Key
Takeaways
Q4 Success Secrets: The Essential Elements of
Operations and Fulfillment in the Holiday Rush
Major Themes
& Challenges
Operational Tactics
To grow a successful brand
on Amazon in 2023
Optimize your inventory strategy.
Enhance the onsite experience.
Keep your brand identity consistent.
Identify key deadlines with a shipping calendar
Select shipping options that increase sales
Strategies to
Prepare for Q4
Key
Takeaways
Q4 Success Secrets: The Essential Elements of
Operations and Fulfillment in the Holiday Rush
Major Themes
& Challenges
Enhance the Onsite Experience With…
A+ Content
18
Inventory Metrics To Monitor
Excess Inventory Sell-Through Stranded Inventory In-Stock Rate
Strategies to
Prepare for Q4
Key
Takeaways
Q4 Success Secrets: The Essential Elements of
Operations and Fulfillment in the Holiday Rush
Major Themes
& Challenges
Holiday Success
Preparing for Q4
Strategies
● Offer products at limited-time pricing.
● Incentivize purchases by promoting a last day to offer free standard shipping.
● Push smaller promotions leading into Q4 to gain momentum.
● Focus your media efforts the funnel to drive new-to-brand shoppers and stand out in the holiday
noise.
● Start Early!
● Diversify your carrier mix.
● Diversify your fulfillment methods & locations.
● Establish receiving and shipping cutoff dates with operational partners..
● Ramp up inventory levels now.
Post-Q4 Expectations
● Keep promotions strong throughout December and keep smaller promos going after Christmas.
● Encourage loyalty and repeat purchase by satisfying customer expectations around fast and free
shipping.
Key Takeaways
1. Identify key deadlines and cutoff dates
with your operational partners.
2. Start planning for Q4 early! Establish
your operational processes and diversify
your fulfillment locations to get ahead of
any curve balls or delays.
3. Start building stock now to help avoid
delays during the holiday rush.
Schedule Your
Consultation
with a Fulfillment
and Operations
Expert
Q & A
PHIL STOLT
Senior Vice President,
Commerce Strategy
JIM KRAJESKI
Vice President,
Commerce Strategy,
Hardlines
Margaret Glavey
Sr. Partner Manager
The Q2 2023
Digital Ads
Benchmark
Report
VIEW TINUITI’S LATEST RESEARCH
Session 1
10am PT | 1pm ET
Be Where Your Audience Is: Using
Conversion- Driven Channels to Move Up
the Funnel
Session 2
11am PT | 2pm ET
Leveraging Measurement for Effective
Audience Targeting and Optimization
Session 3
12pm PT | 3pm ET
Q4 Success Secrets: The Essential
Elements of Operations and Fulfillment
in the Holiday Rush
Session 4
10am PT | 1pm ET
Bridging the Gap Between Engagement
and Post-Click Conversions
Session 5
11am PT | 2pm ET
Conquering Amazon in Q4: Winning
Strategies for Maximizing Search,
Display, and Sponsored Products
Session 6
12pm PT | 3pm ET
Optimize Holiday Conversions by
Leveraging First-Party Data Across
the Funnel
Wednesday, August 16, 2023 Wednesday, August 23, 2023
P A R T 1 P A R T 2
Thank you!

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Q4 Success Secrets: The Essential Elements of Operations and Fulfillment in the Holiday Rush

  • 1. 2023 Playbook for Q4 and Holiday Success
  • 2. Session 1 10am PT | 1pm ET Be Where Your Audience Is: Using Conversion- Driven Channels to Move Up the Funnel Session 2 11am PT | 2pm ET Leveraging Measurement for Effective Audience Targeting and Optimization Session 3 12pm PT | 3pm ET Q4 Success Secrets: The Essential Elements of Operations and Fulfillment in the Holiday Rush Session 4 10am PT | 1pm ET Bridging the Gap Between Engagement and Post-Click Conversions Session 5 11am PT | 2pm ET Conquering Amazon in Q4: Winning Strategies for Maximizing Search, Display, and Sponsored Products Session 6 12pm PT | 3pm ET Optimize Holiday Conversions by Leveraging First-Party Data Across the Funnel Wednesday, August 16, 2023 Wednesday, August 23, 2023 P A R T 1 P A R T 2
  • 3. Q4 SUCCESS SECRETS The Essential Elements of Operations and Fulfillment in the Holiday Rush
  • 4. Today’s Logistics Recording & slides will be in your inbox tomorrow Download relevant resources Join our chat and submit questions for live Q&A Log back anytime with same link Join our poll questions - including if you want to talk to our teams after! Katherine Bishop Marketing Coordinator
  • 5. WE’VE MASTERED THE MEDIA THAT MATTERS MOST Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon. Employees Media managed Award-winning culture* $3B #1 1000+
  • 6. Some of Our Clients Our Recognition For commerce leaders of today and the future
  • 7. Our Speakers PHIL STOLT Senior Vice President, Commerce Strategy JIM KRAJESKI Vice President, Commerce Strategy, Hardlines Margaret Glavey Sr. Partner Manager
  • 8. ShipBob is a global logistics platform that fulfills ecommerce orders for DTC brands. 🏭40+ global fulfillment centers. 🔌Integration marketplace. 🛍B2B fulfillment & retail dropshipping. 🎁Custom packaging, gift notes and more. 🌎100% coverage for 2-day delivery. 🌲Carbon neutral fulfillment. Warehouses available in: 󰑔 󰎟 󰎾 󰏅 󰎉 󰐤
  • 9. Agenda ● Current Landscape ● Moderated Discussion ● Key Takeaways ● Q&A 9
  • 10. What is your biggest concern going into the holiday season? ● Economic conditions affecting consumer spending ● Ensuring sufficient inventory ● Standing out in a crowded marketplace during the holiday rush ● Ad campaign effectiveness ● Adapting to changing consumer behavior POLL
  • 11. What is your biggest challenge right now in regards to operations and fulfillment? ● Balancing supply and demand to avoid stockouts or overstock situations. ● Optimizing shipping processes for timely and cost-effective delivery to customers. ● Ensuring that products meet quality standards before reaching customers. ● Managing relationships with suppliers and vendors to maintain a consistent supply chain. POLL
  • 12. Historical Analysis 2022 ● Port timeliness ● Production bottlenecks ● Inflation & price increases ● Warehouse space 12 2020 ● COVID shut down ● Production outages ● Staffing shortages ● Essential item prioritization & pivot 2021 ● Shipping & receiving delays ● Lack of ingredients & raw materials ● Huge increase in freight costs ● Container shortages
  • 13. Strategies to Prepare for Q4 Key Takeaways Q4 Success Secrets: The Essential Elements of Operations and Fulfillment in the Holiday Rush Major Themes & Challenges
  • 14. Operational Tactics To grow a successful brand on Amazon in 2023 Optimize your inventory strategy. Enhance the onsite experience. Keep your brand identity consistent.
  • 15. Identify key deadlines with a shipping calendar
  • 16. Select shipping options that increase sales
  • 17. Strategies to Prepare for Q4 Key Takeaways Q4 Success Secrets: The Essential Elements of Operations and Fulfillment in the Holiday Rush Major Themes & Challenges
  • 18. Enhance the Onsite Experience With… A+ Content 18
  • 19. Inventory Metrics To Monitor Excess Inventory Sell-Through Stranded Inventory In-Stock Rate
  • 20. Strategies to Prepare for Q4 Key Takeaways Q4 Success Secrets: The Essential Elements of Operations and Fulfillment in the Holiday Rush Major Themes & Challenges
  • 21. Holiday Success Preparing for Q4 Strategies ● Offer products at limited-time pricing. ● Incentivize purchases by promoting a last day to offer free standard shipping. ● Push smaller promotions leading into Q4 to gain momentum. ● Focus your media efforts the funnel to drive new-to-brand shoppers and stand out in the holiday noise. ● Start Early! ● Diversify your carrier mix. ● Diversify your fulfillment methods & locations. ● Establish receiving and shipping cutoff dates with operational partners.. ● Ramp up inventory levels now. Post-Q4 Expectations ● Keep promotions strong throughout December and keep smaller promos going after Christmas. ● Encourage loyalty and repeat purchase by satisfying customer expectations around fast and free shipping.
  • 22. Key Takeaways 1. Identify key deadlines and cutoff dates with your operational partners. 2. Start planning for Q4 early! Establish your operational processes and diversify your fulfillment locations to get ahead of any curve balls or delays. 3. Start building stock now to help avoid delays during the holiday rush.
  • 23. Schedule Your Consultation with a Fulfillment and Operations Expert
  • 24. Q & A PHIL STOLT Senior Vice President, Commerce Strategy JIM KRAJESKI Vice President, Commerce Strategy, Hardlines Margaret Glavey Sr. Partner Manager
  • 25. The Q2 2023 Digital Ads Benchmark Report VIEW TINUITI’S LATEST RESEARCH
  • 26. Session 1 10am PT | 1pm ET Be Where Your Audience Is: Using Conversion- Driven Channels to Move Up the Funnel Session 2 11am PT | 2pm ET Leveraging Measurement for Effective Audience Targeting and Optimization Session 3 12pm PT | 3pm ET Q4 Success Secrets: The Essential Elements of Operations and Fulfillment in the Holiday Rush Session 4 10am PT | 1pm ET Bridging the Gap Between Engagement and Post-Click Conversions Session 5 11am PT | 2pm ET Conquering Amazon in Q4: Winning Strategies for Maximizing Search, Display, and Sponsored Products Session 6 12pm PT | 3pm ET Optimize Holiday Conversions by Leveraging First-Party Data Across the Funnel Wednesday, August 16, 2023 Wednesday, August 23, 2023 P A R T 1 P A R T 2