Learn how to effectively reach your target market using social media networks like Facebook, Twitter, Google+ and Pinterest.

2. DOWNLOAD
bitly.com/
pubconsocialmedia

3. What’s your main objective as an online marketer?
@SemplicitaMrkt

4. What’s our main objective as online marketers?
@SemplicitaMrkt

5. @SemplicitaMrkt
@SemplicitaMrkt

7. Whatever your
objective is, we all
have a specific
audience to reach
@SemplicitaMrkt

8. @SemplicitaMrkt

9. Figure Out Who Your Consumer Is
• What are their buying habits?
• Frequent shoppers
• Quarterly buyers
• How do they spend their time?
• Do they work a 9-5
• Have a family
• Specific hobbies
• What motivates them to make purchases?
o Do they search online first
o Ask for recommendations from friends
o Are they more concerned with value
versus price, always looking for sales
@SemplicitaMrkt

10. Connect With Them Socially
@SemplicitaMrkt
• Sell a product? Create a board on Pinterest
and link it to the product page
• Offer a service? Talk about it on Facebook,
tweet about it, gram it on Instagram, and
create a Google+ community around it
• Trying to increase brand awareness? Build
buzz on your social networks using ads

11. @SemplicitaMrkt

12. First, Look At Analytics Of Your Customer
@SemplicitaMrkt

13. Put Your Efforts Where It Counts
@SemplicitaMrkt
• If 75% of your customers are active on Facebook,
put most of your content and marketing towards
Facebook – as simple as that!
• You don’t need to have an active social media
profile for every network out there, but you do need
the basics covered:
• Facebook
• Twitter
• Google+
• Instagram
• Possibly LinkedIn
• Possibly Pinterest
• Possibly YouTube

14. @SemplicitaMrkt

15. People spend more
time on social
networks then
anywhere else on
the web
@SemplicitaMrkt

16. @SemplicitaMrkt

17.  Established
audience
 Defined social networks
@SemplicitaMrkt

18. @SemplicitaMrkt

19. Types of Posts
The types of posts you will want to post will depend on who your audience is, and what interests them.
For example: Targeting a group of women between the ages of 30-45? Connect your business to
things they are interested in, such as:
o Family and Dating
o Entrepreneurship
o Daily inspiration
o Working Out Tips
o Pick-me-ups
o Cooking tips
o Vacations
The key is to find a specific niche within your industry to talk about things your audience is interested
in, all while tying it back to your company
@SemplicitaMrkt

20. Offer An Incentive For Engagement
@SemplicitaMrkt

21. Put Links To Your Website In Your Post
[use a link shortener]
@SemplicitaMrkt

22. Keep The Conversation Going:
Join Groups, Lists & Communities
@SemplicitaMrkt

23. Google+ Communities
• Google+ offers
communities specific to
your niche
• Your audience is already
engaging on Google+. Take
advantage and join the
conversation.
@SemplicitaMrkt

24. Auto Awesome
Google+ Tools
• Create animated videos with photos, videos or both
• Download the Google+ app for your smartphone > Settings > Camera Settings and turn on Auto
Backup, Auto Awesome and Auto Enhance
Google+ Embedded Posts
• Share your Google+ posts directly on your blog
• Showcase public Google+ posts you find, and visitors can interact with it by +1'ing, commenting,
and following you without having to navigate to Google+
Hangouts On Air
• Free video broadcasting that integrates with Google+ and lets you stream a live feed to your
YouTube channel for recording
@SemplicitaMrkt

25. Twitter Lists
• You can create your own lists or subscribe to lists
created by others. Viewing a list timeline will show
you a stream of Tweets from only the users on that
list. Ex: Pubcon Speakers
• It’s a great way to organize your customer’s
interests, as well as keep track of the conversation
• Ex: Sell travel packages? Create a list called
“Dream Vacations” and add people who have
recently #dreamvacation – people already
interested in what you have to offer
@SemplicitaMrkt

26. Cybranding
Twitter Tools
• Hashtags analytics tool which analyzes hashtag information
• Find interesting trends, insights, ideas for new and engaging tweets
Commun.it
• Manage multiple profiles & schedule tweets, as well as who to follow/un-follow
• Invite your team members to manage community & view reports/analytics from one database
Twtrland
• Identify potential and influential followers
• Create relationships with the top influencers in your industry and build a community around it
• Get advanced insights on how your brand can improve on Twitter
@SemplicitaMrkt

27. Pinterest Backlinking
• Pinterest is a great way to draw traffic to
your website from interested consumers,
as well as encourage engagement
through repins and clicks to your website
• Create a board of your new fashion line
and link each pin to it’s product page, as
well as comment on users pins who are
pinning your industry
• It’s a simple way for the consumer to
directly connect with a product using a
social network
@SemplicitaMrkt

28. Pinterest Tools
Tailwind
• Monitor all Pinterest activity related to your company, products and competitors
• Track your Pinterest profiles, pins from your domain, and various hashtags
• Access to easy-to-use reports that analyzes what matters most
PicMonkey
• Free online image editor tool to help enhance your image, as well as add text and design layovers
• Increase repins by having more attractive and modern images
Pin Alerts
• Track whenever someone pins something that is from your website, as well as your competitor’s
websites
• By receiving pin alerts you can quickly discover those who are interested in your content and invite
them to follow your other pin boards
@SemplicitaMrkt

29. Advertise To Your Audience on Social Networks
(Thursday,
October
9,
11:00a
-­‐
12:00p))

30. http://bit.ly/
pubconsocialmedia
www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA

31. Q&A!
Ashley Ward
@semplicitamrkt
linkd.in/
ashleyward90
DOWNLOAD
Bitly.com/
pubconsocialmedia

32. Image Source
1. hBp://pikoa.com/pik.php?id=80
2. hBp://accesstechnologys.com/industries/
3. LiBle
boy
-­‐
www.businessweek.com
4. InnovaOon:
hBp://OmfoundaOon.org/wp-­‐content/uploads/2014/02/innovaOon2.jpg
5. Sales:
hBp://www.getacoder.com/blog/wp-­‐content/uploads/2012/07/love_sales.jpg
6. Branding:
hBp://www.iceclearmedia.com/wp-­‐content/uploads/2011/04/Bespoke-­‐Branding-­‐01b.jpg
7. Audience:
hBp://silpayamanant.files.wordpress.com/2014/03/audience.jpg
8. Who
is
your
consumer?
hBp://alleecreaOve.com/wp-­‐content/uploads/2014/06/personalize.jpg
9. TargeOng
women:
hBp://femalefriendly.files.wordpress.com/2011/06/woman_target_wideweb__470x313013.jpg
10. Social
connecOon:
hBp://rapidboostmarkeOng.com/wp-­‐content/uploads/2013/06/Social-­‐media-­‐2014.jpg
11. Two
places
at
once:
hBp://cdn.memegenerator.net/instances/500x/52533919.jpg
12. How
people
spend
their
Ome:
hBp://www.vickytait.com/wp-­‐content/uploads/2012/10/Infograph_clip_-­‐_How_People_spend_their_Ome.png
13. Average
Ome
per
network:
hBp://dcustom.com/wp-­‐content/uploads/2012/11/D-­‐Custom-­‐Social-­‐Media-­‐Stats.png
14. Social
Media
Audience
bar
graph:
hBp://www.businessinsider.com/social-­‐media-­‐engagement-­‐staOsOcs-­‐2013-­‐12
15. Choose
Happiness:
hBp://auraazarcon.files.wordpress.com/2012/05/choose-­‐happiness.jpg
16. Thumbs
up
social
media:
hBp://www.personifycorp.com/wp-­‐content/uploads/social-­‐bi-­‐amplifies-­‐opportuniOes-­‐for-­‐client-­‐engagement_444_406282_0_14084387_500.jpg
17. GooglePlus:
hBp://localparentnetwork.net/wp-­‐content/uploads/2014/01/Google_Plus_buBon.png.jpg
18. TwiBer
BuBon:
hBp://4.bp.blogspot.com/-­‐JaHyiGLOZjc/T5jkkjafJhI/AAAAAAAAAGY/6p6h8NJT0yM/s1600/twiBer-­‐buBon.png
19. Pinterest
buBon:
hBp://uploadwp.com/wp-­‐content/uploads/pinterest-­‐buBon.png
20. Keep
Calm
and
Make
Friends;
hBp://sd.keepcalm-­‐o-­‐maOc.co.uk/i/keep-­‐calm-­‐and-­‐make-­‐friends-­‐73.png
21. Pinterest
backlinking:
hBp://i0.wp.com/digiday.com/wp-­‐content/uploads/2014/03/Pinterest_ad_mockup1.png?resize=901%2C696
22. Founder
of
Facebook
take
two:
hBp://staOc1.businessinsider.com/image/5138aa3feab8eaf90c00000e-­‐1200/on-­‐his-­‐early-­‐passion-­‐i-­‐got-­‐my-­‐first-­‐computer-­‐in-­‐the-­‐6th-­‐
grade-­‐or-­‐so-­‐as-­‐soon-­‐as-­‐i-­‐got-­‐it-­‐i-­‐was-­‐interested-­‐in-­‐finding-­‐out-­‐how-­‐it-­‐worked-­‐and-­‐how-­‐the-­‐programs-­‐worked-­‐and-­‐then-­‐figuring-­‐out-­‐how-­‐to-­‐write-­‐programs-­‐at-­‐just-­‐
deeper-­‐and-­‐deeper-­‐levels-­‐within-­‐the-­‐system.jpg
23.