How to effectively work with influencers to grow your brand

1. How To Find And Work With Influencers To
Effectively Grow Your Brand
By Dave Schneider
Founder of Ninja Outreach
Email: Dave@ninjaoutreach.com

2. Who Am I?
<2010:
Ashland MA, Math Major
2010 - 2012:
Business Analyst
2012 - 2014:
Backpacker/Blogger
2014 - ????:
NinjaOutreach.com

3. Who Am I...Not?
● An SEO
● An Expert
● A Seasoned Guest Speaker
● A Powerpoint Master
“An outcome that turns out to be very different from what was expected”
- Situational Irony

4. What We’re Covering Today
● What is influencer marketing
● How to find influencers
● Ways to partner with influencers
● How to pitch influencers
● Influencer marketing success stories

5. ● Knows how to do research
● Looking for recommendations
“~80% of consumers said that they would purchase an ebook or software if they read a positive recommendation
through social media” - Shoutly Social Channel Influence Survey
Age of the Smart Consumer

6. Who Do They Trust?

7. Influencer Marketing - What and Why?
VS.
You and your business/blog Bloggers - Journalists - Social Media Experts

8. Inbound vs. Outbound Marketing
HubSpot

9. Finding Influencers

10. http://www.google.com
Google Search

11. http://ninjaoutreach.com/extract-href-html/
Commenters

12. https://moz.com/researchtools/ose/
Linkers

13. https://app.buzzsumo.com/
BuzzSumo

14. https://app.buzzsumo.com/
Sharers

15. http://followerwonk.com/
FollowerWonk

16. http://app.ninjaoutreach.com/
Ninja Outreach

17. Engagement Matters!

18. Partnering W/ Influencers
Their
Audience
You Them
No
Agreement
No
Sales
Everyone
Wins
No Profit
For Them
● Offer for them to be an affiliate
● Pay them money upfront
● Give them free access/free copy
For Their Audience
● Giveaway free copies
● Give them a discount
Be Personal!!!

19. Types Of Partnerships
● Guest Posts
● Giveaways
● Product Reviews
● Affiliates
● Social Media Exposure
● Links

20. Types Of Partnerships
● Guest Posts
● Giveaways
● Product Reviews
● Affiliates
● Social Media Exposure
● Links

21. Types Of Partnerships
● Guest Posts
● Giveaways
● Product Reviews
● Affiliates
● Social Media Exposure
● Links

22. Types Of Partnerships
● Guest Posts
● Giveaways
● Product Reviews
● Affiliates
● Social Media Exposure
● Links

23. Types Of Partnerships
● Guest Posts
● Giveaways
● Product Reviews
● Affiliates
● Social Media Exposure
● Links

24. Types Of Partnerships
● Guest Posts
● Giveaways
● Product Reviews
● Affiliates
● Social Media Exposure
● Links

25. How To Write A Pitch
Do This
● Personalize it
● Be honest about what you’re asking for
● Keep it succinct
● Offer something of value to them and their
audience

26. Success Story #1: Groove
“Nearly a month before we launched the blog, we began
building a list of influencers who we wanted to build
relationships with.
Then, we began engaging with them.
Later, once they knew we existed and saw us as
contributors, we sent them a small ask”
Alex Founder of Groove

27. Success Story #2: Buffer
“Solely through guest blogging we've acquired around
100,000 users within the first 9 months of running Buffer.
It's been something that was very gradual though. Within
the space of around 9 months, I wrote around 150 guest
posts.”
Leo Widrich Buffer

28. @ Ninja Outreach - Qualitative
“I don't usually reach out to help promote products, but I've heard some seriously
great stuff about your software (I know Adam Connell and he swears by you guys
LOL) so I'd love to be apart of help you grow!”

29. @ Ninja Outreach - Quantitative
30+ Guest Posts : 10+ Product Reviews : Resource Page Links : Social Shares : Giveaways

30. Email: Dave@ninjaoutreach.com
Websites: Ninjaoutreach.com and SelfMadeBusinessman.com
Twitter: @NinjaOutreach
Skype: David.Schneider8
LinkedIn: https://www.linkedin.com/pub/david-schneider/15/931/8a6
Questions?
Contact Information