The document discusses the effectiveness of combining a music video with supplementary promotional materials like a CD digipak and magazine advertisement. The student created these three products for the song "Jealous" by Labrinth while maintaining a consistent house style across all items. This included using recurring fonts, colors, and imagery focused on fashion trends. Feedback indicates the products work well together through shared elements that create synergy while still allowing each item to remain unique. Maintaining a house style and representing the song's emotion of love helped ensure the products effectively promoted both the artist and song.

1. Evaluation 2
How effective is the combination of your main
product (Music Video) and ancillary texts
(Digipak & Magazine Advert)?

2. Introduction
I was part of a project which required me to make advertising and
promotion for the same song through three different formats: a
Music Video; a Digipak (CD cover etc); and a Magazine
Advertisement. Throughout all three of these products I had to
keep to a house style in order to create convergence.
House Style is when you keep to a scheme of colours and styles
across the same or different products. This can be done through
using recurring: fonts; images; colour schemes; costume and
many more.
Convergence is when media products merge together through
different platforms, which links them all together so that they all
can contribute to the same thing.

3. Main Task
My main task within this project was to create a Music Video. I wanted to create a music video that not only related to the lyrics
and the meaning behind the song, but also relate to the fans and the audiences who are interested in this genre of music. I was
able to capture every image myself, without using any found images. I found that this made it my own, and really let me put my
own stamp/twist on the song.
I used the song Jealous by Labrinth, which is about two people who are no longer together. The video portrays a man and woman.
There is an offset sort of studio scene that is recurring. The recurring scenes mainly involve the artist performing the lyrics. The
other type of location I used was a park/community area, in open air. The studio based footage was set in the present, and most of
the outside footage represented flashbacks or memories of their relationship.
To capture this I used a variety of shot types in the production of the video. When editing the video I used a warm filter in every
scene in order to create footage that looked clearer. I also used a cinematic view, which gave the video a professional look.
I chose the studio based setting for the majority of my audience because it lacked natural lighting, which I think compliments the
song. By adding in the footage from the outside location, it compliments the dark lighting of the studio scenes.After careful
research I discovered a lot about what audiences of the Pop genre, like included in their videos. For example, the style of an
alternative rock fan has merged into various music genres, making their attire more popular across mass audiences. This is very
common as fashion trends and styles change constantly.

4. Digipak & Magazine
AdvertTo create a House Style in both my Digipak and advertisement, I
used the same font for the title ‘Lost In The Limelight’ (the name
of the album). In addition I used a recurring colour scheme of
green and yellow throughout both the products. The main image
in booth products are heavily influenced by the current fashion
trends of denim jackets. I wanted the main character (the posing
artist) to be the main focus on both the Digipak and the
advertisement, because I felt that the female character only had
a relevance for the video, but not for the album itself. I chose the
piece of green coloured artwork to be a heavy feature within all
three of my products because I felt it was a splash of colour for
an otherwise monochrome video. I think the artwork goes very
well with Labrinth as he is known in the industry for his bright
music, clothing and products.

5. Creating Synergy
To ensure a distinct House Style between all for my products I made sure I had tried to
represent the same thing within the Music Video; Digipak; and the Magazine
Advertisement, which was love, to represent the emotion behind the story/lyrics. In order
to keep the house style of love I used a warm filter in addition to the recurring font type.
This was something I planned to do from the get go, and I wanted my characters to wear
clothing which complied to current fashion trends.
I believe the three products work very well together. I think that all three are unique and
special in their own way but still keep to the House Style through and through. They are
unified together through the synergy which separates them from other existing products.
If I was to restart my project, and change any of the things I had created in order to
create a better synergy, I think I would have taken a variety of images. Aside from this I
am very happy and rather proud of how the product turned out because of my consistent
house style through all three of the products.

6. Conclusion
In order to ensure that all three of the products I made
did advertise Labrinth and his song ‘Jealous’. I made
sure that I placed the title of the song on all products
and artist on my ancillary products. I did not feel I
needed to promote the message of his song through
the post production products (Digipak and Advert)
because I chose to advertise a whole album for
Labrinth, rather than a single release or an EP.