The combination of the main and ancillary texts is effective due to the use of synergistic elements that link the products together. Both the magazine advert and digipak use similar images of the artist and the same font for the titles to create connections between the products. Additional linking elements include the use of the same text style and inclusion of the artist's backpack in both. The digipak uses panels that show the artist in a raw way and include images of the artist and his skateboard to appeal to the target audience. While the creator feels the three products and music video were successful overall, more footage of London could have been included in the video.