The document discusses how the media product, a digipack and website for a musical artist, draws from conventions of real music packaging and promotion. Specifically: - The digipack follows conventions like consistent theme/colors, photo of the artist, and tracklist/copyright info. Inspiration was drawn from albums by Rihanna, Drake, Estelle, and Brandy. - The website includes a mailing list for updates, prominently promotes the artist's latest album similarly to Jessie J and Adele, and lists tour dates using Songkick like Jess Glynn's website. - Conventions from real artists were translated and applied to create a professional-looking digipack and website while promoting

1. In what ways does your media
products use, develop or
challenge forms and conventions
of real media products
THE DIGIPACK

2. Conventions of my digipack
• With my final digipack, I decided to follow the
main codes and conventions for a digipack.
These are:
• Consistent theme throughout ( colour scheme
and font)
• Clear photo of the artist and name
• Song tracklist, production and copyright info

3. I took Rihannas album ‘loud’ as one of my main inspirations for the consistent theme
throughout my digipack. Although I did not use the same type of images or colour
scheme, I used her digipack as a guide of how consistent colours and fonts should be
as well as how they should link all together

4. 1) Consistent theme thoughout
This album cover by drake was another inspiration for my digipack. Although the genre
is completely different to my artist I was able to translate the consistent colour theme
as well as the simplistic approach and apply it to my digipack. I liked the fact that no
bright colours were used, yet the album cover was still able to speak volumes

5. The artist face is a big selling point in terms of branding and imaging. It is something that is
usually present from the artists music video all the way across to their digipack and website.
I felt that estelles front cover image best displayed the use the convention of having the
artist face a dominant subject on the front of the album cover. Similarly I decided to have
the composition of our artist in the middle of the frame and the most dominant subject in
on the cover.

6. The main thing I wanted to take inspiration from Brandy’s album
cover is the font and positioning of the text. I quite like how the
artist name is large and spread across the cover followed by the
album name on the top right. I did not want to take the attention
away from the artists face and so I decided to place the text behind
the artist instead. In addition, I also chose to have the artist name
quite dominant on the album cover as a way of promoting the artist
and letting the audience know who she is

7. THE WEBSITE

8. My mailing list subscription
The inspiration
When looking at conventions of a website – I realised that a lot of them had mailing
subscriptions. This way, their audience are able to get a chance to have exclusive access to
new photos, videos, songs and anything to do with the artist.

9. My promotion of the album
The inspirations
Similarly to Jessie J and Adele, I decided to follow the convention of promoting the
artists recent/latest album. Usually the photo from their front cover is placed fairly at
the top of the homepage including a hyperlinked button to download or buy the album

10. Another convention of
artists website is
information of tour dates
followed by a link to by
them. Just like Jess Glynn, I
used ‘song kick’ to create a
list of available dates so I
could add it to my artist
homepage
My tour dates