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1. Who would be the
audience for your
media product?

2. Our target audience• When we decided to do a comedy genre film opening we thought about our target audience straight away, we
thought that our film opening will be mainly aimed at people our age, teenagers in school and education. This is
because they can relate to the characters better than anyone and may be living a similar sort of life as the
characters in the movie, this will mean they connect more with the characters and become closer to the film as a
whole.
• We asked around our year group and asked what peoples favourite film genre is, the majority was comedy, after
this it was clear that our target audience is teenagers our age as the highest picked genre in our year group was the
comedy genre.
• We also asked what their favourite aspects of the comedy genre is and why it is their favourite genre, the majority
of the answers we received were that the best thing about comedy films are the actors in them. Actors like;
• Adam Sandler
• Will Ferrell
• Jonah Hill
• Seth Rogan

3. Male audience
• During our survey that we did in our school the majority of the males we asked
either picked comedy or action as their favourite film genre, some decided they
couldn’t pick between the two and picked the hybrid genre action-comedy. More of
the males we asked answered comedy than the girls that we asked, the girls picked
romantic as their favourite however again a lot of girls chose rom-com films to be
their favourite which our film opening could fall under as there is a love and
romantic element to it.
• When we asked why the males picked comedy as their favourite genre they answered
with they like the actors however with action-comedies they like the contrast of
characters and when stupid things happen, for example 21 and 22 Jump Street.

4. Female audience
• Throughout our survey we got a lot of mixed answers, the majority of females
picked rom-com as their favourite film genre. This meant that our film would be
very popular amongst the female demographic in our year group as we have a rom-
com element to it with the comedic scenes along with the love story throughout.
• When we asked the girls why they picked rom-coms as their favourite they had a
similar answer to the males, they said they like the familiarity of the actors such as
Jennifer Aniston in a lot of rom-com films. They also replied that they enjoy the
mixture of humour and love in one film, and that it connects the characters to the
audience a lot more than other genres.