Evaluation powerpoint for questions 4 and 5 for blogs

1. The ‘Sweet
Revenge’ fan
The ‘Sweet Revenge’ fans
are often at college or
university, intelligent and
witty, they like being
psychologically tested in a
film, are either male or
female and between 15
and 25. They enjoy reading
books, the newspapers and
fashion, music and TV
magazines. They spend
most of their money on
these and going out with
friends often to the cinema.
Most have twitter or
tumbler accounts where
they stay updated with the
recentness films and other
interests.

2. This target audience would be suitable for our film
because our film’s characters are aged 17 similar
to that of the target audience which makes the
characters more relatable for them. Also, the
rating for our film will be a 15 as it will be quite
scary at points. Our film will have a few twists in
it which will make it suitable for intelligent
students who enjoy trying to work out a
confusing plot.
Our audience also likes to watch other thriller and
psychological films such The Woman in Black
and Inception. The target audience of Inception
is predominately aimed at young men between
the age of 16-37 however the plot does appeal
to both genders. The target audience for The
Woman in Black was teens like our film and also
families which is why the rating was a 12A
instead of the usual 15 for thriller films.

3. Face Off
There are similarities between our
film opening and the opening to
the film ‘Face Off.’ Such as, it
opens with a flashback of when
the main character, played by John
Travolta, was happy, it then goes
to the future where he has lost his
son and we see a close up of his
face thinking about this. Our film is
similar to this because we open on
a shot of Joe and Kym which is a
flashback that Joe is thinking
about before he commits suicide.

4. Our opening has other similarities to Face Off attracting a similar audience, such as the
slow moving opening with a sudden event. In our film it is the suicide and in Face
Off it is the murder of John Travolta’s son. Both hold mystery behind them as to
why these events happened intriguing the audience into wanting to watch more. A
usual convention of thrillers is mystery and enigma and that is what both these
openings have.
The unique selling point of our film is that the main character, ‘the hero’ will be a
young woman rather than the common thriller convention of a wise middle aged
man. This means that our film should attract the usual thriller fans and a different
audience of young women who may relate to our character of Kym.
Synergy and convergence can be used to help promote our film, we could cross-
promote it with other products, such as using music from a well known band, this
would also promote them. Some films use games on apps or on the internet to
help promote their films however that may be more relevant to a children’s film or
a cartoon. We could cross promote our film with a song, such as a romantic sad
song by an artist such as Taylor Swift. Taylor Swift often sings this genre of song
and is also extremely famous which would get our film recognised by many
people. Taylor Swift also did two songs for the film The Hunger Games called “Eyes
Open” and “Safe and Sound,” these helped promote the film to people who
listened to Taylor Swift’s songs and were also beneficial to her as people who
watched The Hunger Games may have also enjoyed her music and bought it.
Face Off

5. Focus Groups
We have proven our film is relevant to our chosen target
audience by putting our opening on Facebook and
YouTube where it has been watched by many of our
friends who are 15-21 which is our main target audience.
We have had lots of good feedback from this age group.
It is also proven when an older generation watched our
film opening and did not enjoy/understand it as much as
the younger audience. We also created a questionnaire
for a focus group in the age range of our target audience.
The table on the next slide shows the answers to the
questionnaire after asking 7 male and 7 female and a
variety of different aged people in their teens. Only 3 our
of 14 admitted to not watching thrillers which shows that
the majority of young people would enjoy our film.

6. Male/Female? Age What kind of films do you
watch?
What are your
hobbies?
What do you
spend money on
for leisure?
What kind of
magazines do
you read?
What attracts you to a
thriller film? (If you watch
this genre)
Female 16 Comedies, Action, Thriller,
Romance
Playing the piano,
art
Shopping,
concerts,
cinema
Fashion The tension and jumpy
bits
Female 16 Comedies, thrillers, Indie,
Romance... all types
Filming, editing,
theatre, scouting,
acting, directing
Clothes, apple
products
DSLR,
photography
The twists in the story
interest and engage me
Male 17 Animated, comedies,
adventure, action
Art, music, drama,
musical theatre
Clothes, cinema,
nights out,
gadgets
TV,
newspapers
The plot and emotional
journey
Female 16 Comedies, Action,
Thrillers, Cartoon,
Romance
Piano, swimming Cinema, clothes,
going out
gossip The mystery plot and
thrill
Male 20 Action, Comedies,
Cartoon
Swimming,
reading
Travel, eating
out
music, game nothing
Female 17 Comedy, Action, Thriller,
Cartoons
Skiing Clothes, food,
nights out
Music, gossip The plot
Male 17 Comedies, Action,
Thrillers, Horror
Football, internet Cinema, clothes,
food
Newspapers,
sports
The twist at the end and
tension throughout
Male 16 Comedies, Action, Horror,
Cartoons
Bike riding Food, clothes,
going out
N/A The excitement
throughout and the
unknowing of what will
happen
Female 17 Comedies, Romance,
Cartoon
Dance Clothes, going
out, cinema
Fashion, gossip Don’t watch thrillers
because they’re too scary
Male 17 Horror, Action, Thriller Internet Going out with
friends, food
Game Good cast of actors
Male 21 Action, Sci-fi Swimming Travel Lads mags,
gadgets
Nothing
Female 17 Comedies, romance,
thriller
Drama Shopping, food,
nights out
Music, fashion The tension
Female 18 Comedies, Chick Flicks,
Romance, Action,
Thriller… all genres
Hockey Shopping,
cinema, nights
out
Music, gossip When there are
supernatural elements
Male 19 Action, Thriller, Sci-fi, Rugby Nights out, N/A Lots of action, tension,