The document discusses how the author attracted their target audience of musical theatre fans to their magazine. They decided on this audience and included elements like Broadway shows and actors/actresses. An audience profile using the character Rachel Berry helped define the target reader. The magazine attracted its audience by featuring famous musical actresses and a relatable young cover star achieving her dreams. By mimicking the style of Playbill programs but expanding it into a full magazine, the author aimed to appeal to both young and older theatre fans with a nostalgic look focusing on musical theatre as a whole niche topic.

1. HOW DID YOU ATTRACT
YOUR AUDIENCE?
Evaluation Question 2

2. TARGET AUDIENCE
 Before I did anything I decided on the target audience of my
magazine, musical theatre fans. By doing this I knew I would have
include elements that would attract this group of people, meaning
things like Broadway shows and theatre actors/actresses.

3. AUDIENCE PROFILE
 To get an idea of the type of person I would be creating my
magazine for, I made a simple audience profile where I used an image
of the character Rachel Berry from the TV show ‘Glee’, who is a
typical theatre lover. This profile involved images of actors/actresses
and musicals I would be including in my magazine. It also involved
rough ideas of the type of images I wanted to re create for my front
cover.

5. HOW I ATTRACTED MY
AUDIENCE
 I went about attracting my audience by including typical theatre
elements in my magazine, such as legend musical actresses such a Barbra
Streisand and Judy Garland. I especially added a lot of big names into the
contents page, just to add more into it.
 Always referring back to my audience profile, I wanted to appeal to
not only young people but also the older generation, I think my magazine
would attract these people as it looks old fashioned and maybe like
something that would have been on sale years ago.

6.  One of the ways I attracted the younger generation of theatre fans
was having my main cover star be relatable. By making her young and
interested in theatre from a very young age (seen in the
interview, double page spread) she should be relatable to people in her
situation.
 Having my cover star ‘achieving her dream’ is also appealing as it
gives off a good message to aspiring actors/actresses who want to
make it big.

7.  The style model I used for my magazine is Playbill, a programme
often on sale at Broadway shows. As this is only a way of showing the
audience information about the show, rather than a full magazine, I
thought it was a good idea to have a whole magazine to appreciate
musical theatre, rather than just focusing on one musical at a time. I
think that because this is such a niche market, theatre fans would buy
the magazine as it is one of the only one that exists.