a completed question section towards my media evaluation, upon how i attracted my audience to my product

1. QUESTION 5
EVALUATION
How did you attract/address our audience?

2. Textual analysis of the production, front cover
 Due to the use of formal colours used of reds whites and baby pink which are
considered this would attract my the niche audience because the magazine looks
clean and formal.
 The skyline attracts the men due to their love of rnb music due to the word
‘exclusive’, this also attracts my male and female audience through the power of a
social interaction gratification because it’s attracting the audience to speak and
create noise upon the music video, having an exclusive to talk about.
 Due to female artist not placing herself into the male gaze because she is covered
in clothing this would attract my female audience to therefore to look up to her
because it connotes that the artist is driven and focusing upon her career and
doesn’t want to sexualise herself at all. This is also supported with the face that
she only has a small amount of makeup which connects with the female 10 top tips
. This would also attract my female secondary and primary audience.
 The colour pink provided on the page attracts my female audience because it
expresses my female artists female gender, because it connotes that the female
artist is gentle.
 Due to the front cover having a clean appearance due to the formal fonts and
colours it attracts my niche older audience and my C1-B class, due to its formality.
 The cover lines of all the female artist support the message of female success.
Which would attract the audience and therefor support the female empowerment
message
 The female shot of the singer would attract the male audience still because she is
giving direct address towards the audience.
 My female singer is subverting the stereotype that women are soft, due to her stern
facial expression, dark lip stick, hoop earing an puffa coat she comes more
aggressive. This supports the idea that women don’t have to sexualise themselves
to attract male and female attention.
 The cover lines of drake and amazon music will also attract my male audience due
to their love of rnb and personal identity gratification
 The female model also supports the rnb genre conventions due to her hoop
earrings and puffa coat, these supports her aggressive, powerful and stern
appearance, yet the colour of her coat being white connotes that she is soft
because the colour white connotes calm, soft etc.
 The male models gold watch and necklace also supports the rnb convention, this
connotes the males power, supporting the ideology that men are strong .

3.  The colours white and red stand out well in the photo, this would
attract my niche and older audience due to these colours being
sophisticated.
 The quote also supports the message of female empowerment
due tot the strong word ‘conquer’.
 The female model is also following the rnb genre conventions
due to her urban outfit with her hoop earrings, and white puffa
jacket and black jumper hoodie. Due to her placed in a bun and
wearing dark lipstick, her fisted hands and direct address, it
connotes her aggressive behaviour and character, subverting
the traditional stereotype that women are soft.
 The female is also placing herself under David Gautletts
empowered female message, due to her costume and
personality you can see that she isn’t trying her please and
attract a man/male audience, this also supports the quote and
subverts the ideology that women are submissive to men
 The magazine also follows the technical convention of the
contents page being in columns
 Yet the colour white of her puffa coat supports her softer side
due to the colour white connotes calmness, soft etc
 All the different types of topics attract both my female and male
audience due to them being about the music.
 The background setting of the page being of a basketball netted
court, this supports the rnb genre conventions due to is being a
stereotypical setting of rnb music, due to it being connected to
being an unsophisticated sport because this supports the
stereotype that rnb music is attracted to ‘black people’.
 Her rings also attract the VAL strivers and succeeders because
they also want to achieve success as she does by showing off
her rings, expressing the achievement of her success leading to
expensive accessories.
Contents page

5. Double page spread
 The quote ‘I want my fans to understand me’ this attracts the audience through a personal
gratification due to them feeling involved with the star because she is opening up.
 The model also follows an rnb genre convention/iconography of hoop earing's.
 Her dark lipstick also reflects her personality and behaviour of being aggressive which
subverts the stereotype that women are gentle.
 The close up shot of her attracts and appeals to the audience because she is giving direct
address which hooks the reader into reading the article
 The other quote ‘I want to be an icon’, this connotes that she wants to successful, this
supports the female empowerment message because she wants to strive for success on
her own and doesn’t need any help from a man, this subverts the ideology that women are
submissive to men.
 Also the font of the text is sophisticated which would therefore attracts the older audience,
due to there being a lot of text which attracts an older niche audience of hedgehog thinkers
who prefer lots of text and less images which is why there is only one picture to succeed
this.
 The colours used of red and white are also sophisticated clean colours which fits well with
the theme
 Also the female artist being in a close up shot and being in low key lighting connotes her
more vulnerable side therefore she is revealing more to her fans allowing Maslows
Hierarchy of needs being love and belonging because this allows the audience to feel as if
they know her.
In my production I could have interested my audience more and been more adventurous,
such as on my dps I could added a few more images to attract my audience more. Because
this could have improved the intimacy with the audience, allowing the audience to receive
different sides of my artist.

6. Audience theory of my magazine
My magazine appeals to both an active and passive audience, for
example my magazine provides many uses of personal identity
gratifications due the audience connection to their love of rnb music and
realising they could possibly start a carrier from it etc. It also provides an
entertainment gratification because of the exclusive music video reveal
(skyline) which entertains and excites the audience because they would
be the first ones to view this video, also allowing the social interaction
gratification because the audience will be talking to each other about
this new rnb female artist.
Esteem and confidence are both Maslows hierarchy of needs because
it drives my female audience to be a powerful female, which is one of
my messages, which applies to my active audience
My magazine also provides two step flow towards my female audience
due to my production team sending the message that my female artist
has achieved her career on her own due to the song names and lyrics
such as ‘I don’t need a man’, therefor because she is successful on her
own this will therefor drive my female audience to be confidence and be
driven to achieve her own success without any help from a man, which
would subvert the traditional stereotype that women are unintelligent
and subverting the ideology that women are submissive to men.
You could also see my audience being passive due to culmination,
because in my magazine you are constantly informed the message of
female empowerment, this is also done in many media products of
promoting female success and power. This message can therefor be
perceived to the audience/ receiver to be the norm, and that it isn’t a
sensitive subject and movement anymore to others because we are
constantly surrounded by it.
Yet in rnb music as a whole the culmination audience theory is still
applied due to women still being sexualised in music videos and being
placed in the male gaze, such as Robin Thicke’s song ‘blurred lines’ the
women were sexualised and placed into the male gaze, from the
provocative clothing to camera shots.