1. How effective is the combination of
your main product and ancillary
texts? – How they helped to
promote the film?
2. Poster
The Poster’s main strengths in helping to promote the film I believe
are with the critical comments on the right hand side. They are
etched into the wall as if someone on the brink of death have
etched them. I believe to know well-established film magazines
approve of the movie, the audience would be much more tempted
to want to pay the admission and watch the film.
The bold nature of the title “THE DEPRIVED” I believe means the
on-looker wont forget the brand of The Deprived meaning they are
possibly more like to go and watch the film.
The release date at the bottom of the poster allows the on-looker to
remember the film’s release date making them more aware and
more able to go and see the film upon it’s release.
The two taglines “JUDGEMENT DAY IS COMING” and
“SURVIVAL.IS.INSTINCT” I feel makes the on-looker engrossed
and hopefully attached to the film to the point where they have to
watch it. They are two fairly ambiguous taglines, but with very
strong, violent connotations which will immediately get the on-
looker thinking and thus unable to remember the poster or the
film.
3. Film Magazine
The main promotion on my film magazine for “The Deprived” lies on the Splash and the
Main Image. They both promote different aspects of the film. The Splash promotes the
brand of the film, whilst the image attracts not only fans of the brand but also fans of the
fictional actor Will Kearse. This helps to expand the promotion and it’s effect. The Splash is
in the same font as on the poster and the trailer alike making the brand much more
noticeable and the pull line “Will Kearse spills his deprived secrets” I feel makes the
audience believe they are getting exclusive behind the scenes stories, facts or knowledge on
the shooting of the film they have seen and hopefully enjoyed.
The image promotes the feeling of attitude and rebellion something very visible in the film,
making this article seem essential for the fans or those who are interested in the film. And
with the film’s ambiguous nature (I.E what happened to Earth?) the fans may get the
answers they seek, which in turn will spark more viewings of the film to understand the
answers given by Kearse.
The Splash is another promotional feature which promotes the film by offering free tickets.
This makes the on-lookers aware of the brand and for those who don’t win the tickets, they
then will be already enthralled with the film and thus go and buy tickets
4. Trailer
There was a limited space for promotional functions in the trailer apart from the final
seconds. These pictures are the main snippets of promotion for the film. But many do
forget the trailer itself is a huge promotional device which should include the most
intriguing, engrossing and shocking parts of the film. This said the reveal of the film’s
release date is as equally important and to have that as the second to last item they see
ensures the audience don’t forget the date. The reveal of the films name amidst the trailer’s
last shocking shot ensures the audiences attention is at it’s peak which would ensure us that
they will remember the film’s name. The Billing Block also helps to strengthen the
promotion with the inclusion of social media. The use of #survivalisinstinct allows the
audience to engage with the brand making them feel more associated with the film and
hopefully more willing to go and pay to watch the film
5. Conclusion
To conclude all three items were strong and, I believe, successful
in being able to promote not only the film but it’s brand too. The
poster and magazine probably more visibly, but many forget that
the function of the trailer is to simply promote the film and sell
tickets. The trailer in it’s self is a very strong promotional tool
which would always include the most dramatic shots which
should entice the viewer to eventually watch the film. My group
and I went along with this convention to help make the fictional
film look as good as possible and making those watching the
trailer wish the real film existed.
On a separate note, all the products had the same font for the
“THE DEPRIVED” uniting the brand and making it more
successful to not only complete the brand but also to promote it.
