The document discusses potential media institutions that could distribute a horror/thriller film. Mainstream cinemas like Odeon, Ambassador, and Vue are unlikely options as they primarily show popular fantasy/sci-fi films. The Commodore cinema may be more receptive given its isolated location and fewer options. The Electric cinema has limited offerings and could potentially show the film. Film festivals like BFI and Sundance that have histories of selecting horror/thriller genres would provide good exposure and distribution opportunities for an independent film.

1. Evaluation question 3
What kind of media institution might distribute your media product and
why?

2. • There are three main institutions that could potentially distribute my
product. Firstly the cinema which is the most popular place to go and
view a film. Secondly TV which is also know for showing films. it is
cheaper than the cinema and more widely available for the masses.
Thirdly film festivals which can show off films to larger institutions
which can make a film quite popular.

3. • The most common genre of film at the Odeon at
the moment is fantasy/ sci-fi with the action sub
genre which are generally the most popular films as
well due to the modern era and the majority of the
populous wanting fast paced films with lots of
action as they see that to be the best film. This
means that at this time of year the Odeon would be
very unlikely to show our film as our genres do not
align with the current films showing

4. • Ambassador is showing more
PG/U (children friendly films)
along with some more popular
fantasy/ sci-fi films just like the
Odeon before. This again means
that our film would be unlikely to
be shown at this cinema as well
due to the different genre types
but also the BBFC ratings that
they have placed on each of the
films favouring more children
more than young adults.

5. • Vue is another mainstream cinema
which is also showing mainly sci-fi/
fantasy films and like the Odeon
and ambassador would be very
unlikely for my film to be shown
here due to it only showing popular
films

6. • The Commodore cinema in ryde
shows either fantasy and sci-fi or
drama as the main films being
shown. It would be unlikely for
my film to be shown here but it
would have a great chance than
mainstream cinemas like the
Odeon and ambassador due to
this being one of the only cinemas
on the isle of Wight so it is more
isolated and people have less
option to go to other cinemas.

7. • The Electric cinema in London
is only showing one film at
the moment which is a sci-
fi/action film. Although it
does not fit our genre, my
film could have a chance at
being show here due to the
lack of films being shown. It
may not be popular but could
be distributed quite easily.

8. • BFI film festival involves new films
being shown in cinemas across
London which can lead to awards
and film creators being picked up
by larger film making companies to
then work on their future
products.
Films that are most likely going to win awards here are horrors/ thrillers
meaning that these are often most popular to the audiences watching
them. This suggests that my film would have the best chance if were to be
shown here due to the popularity of the genre in previous years.

9. • Sundance is another film festival which
involves film creators submitting films which
are then judged and chosen to be shown at
selected cinemas across America. This is really
good for film creators trying to get into their
business and their name to be heard. This
would be another good opportunity for a new
film like mine to be shown and distributed
well. The most films shown at Sundance is
documentaries and thriller films. it old
classics are also shown as they aren't
shown in mainstream cinemas anymore.
my film is also in the thriller genre which
means that this would be one of the
more popular genres of film for the
audience