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Evaluation question 3
- 2. WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?
- 3. MEDIA INSTITUTIONS CINEMA A theatre where films are shown for public entertainment in exchange for money. This is usually where big business movies are shown.
- 4. MEDIA INSTITUTIONS TELEVISION/TV It is a telecommunication medium used for transmitting moving images in monochrome (black-and-white), or in colour, and in two or three dimensions and sound.
- 5. FILM FESTIVALS A film festival is an organised, extended presentation of films in one or more cinemas or screening venues, usually in a single city or region. Increasingly, film festivals show some films outdoors. Films may be recently released or depending on the festivals focus, it can include international and domestic releases. Let me tell you more about Film Festivals: MEDIA INSTITUTIONS
- 6. Film festivals screen a lot of drama genre films similar to independent cinemas. The Cannes film festival is one of the most renowned in the world and has screened some controversial films, such as La Haine. FILM FESTIVALS
- 7. FILM FESTIVALS La Haine While La Haine was screened at the Cannes Film Festival, all the police officers on duty turned their backs. La Haine focuses on police brutality in the suburbs of Paris. Thanks to this film being shown at such a prestigious event, the voice of the suburbs was heard like it had never been able to before.
- 8. FILM FESTIVALS Every film put forward for a film festival aims to win at least one award. Their genre attracts mainstream audiences which makes them appealing to the judges. An example of this is the Sundance Film Festival. Moving on to Independent cinemas…
- 9. INDEPENDENT CINEMAS Guildford Picture Palace Shows a variety of films that have very different genres and choosing one would not be specific enough for the whole audience, their main audience is people 40 + and those interested in non-mainstream films that come from more multi-cultural backgrounds.
- 10. INDEPENDENT CINEMAS What’s On? After searching numerous independent cinema sites (for example BFI) drama films are shown as the most popular. This shows that the audiences of mainstream cinemas (the Odeon) differ from those that are independent.
- 11. INDEPENDENT CINEMAS The Electric Theatre The Electric Theatre shows a lot of films that differentiate from the norm, critics enjoy going to these types of cinema’s compared to bigger chains such as the ‘Odeon’.
- 12. INDEPENDENT CINEMAS Even though big chains are often cheaper and easier to find than smaller independent cinemas, they usually don’t include and screen films with cultural variety/niche subjects. For example, the only reason The Danish Girl got into big chained cinemas such as the Odeon was because Eddie Redmayne had a starring role.
- 13. INDEPENDENT CINEMAS Most independent films are from the drama genre, which contrasts with psycho thrillers since they are mostly all fiction based, whereas dramas are based on real life.
- 14. WHAT’S ON? At our local cinema the ‘Odeon’ most films being shown are from the fantasy genre and do not have a specific sub-genre.
- 15. WHAT’S ON? This shows that the prevailing audience at the ‘Odeon’ are interested in films that play with their imagination and expand what they believe is reality. This is because independent film cinema audiences are more concerned with real life events.
- 16. WHAT’S ON? Other ‘Odeon’s’ are also screening the same and similar films, which prove that at the moment the fantasy genre is a definite sale breaker.
- 17. WHERE WOULD OUR FILM BE SHOWN? Our film is most likely to be shown in an independent cinema. The films screened in a mainstream cinema have larger budgets. The one for Star Wars: The Force Awakens, was $245 million. Low budget films like ours do not attract large audiences: they tend to talk about niche topics. They are also made by less well known producers who may not be able to secure the most renowned actors.
- 18. WHERE WOULD OUR FILM BE SHOWN? If we aimed for our film to be screened in a mainstream cinema, we would have to enter it for selection at a well known film festival. However it is unlikely that a film with our limited budget would be able to compete & be considered.
- 19. WHERE WOULD OUR FILM BE SHOWN? The Young Film Makers Competition should also be considered. This is where most small production film makers start and I am of the opinion that we would have a fair chance for our film to be screened.
- 20. WHERE WOULD OUR FILM BE SHOWN? Without a budget, our film could be uploaded to YouTube. This would give us the opportunity to reach a large audience very quickly through social media.