- Film audiences greatly increased over time, from short films to feature-length films, and with the introduction of color and sound. In the UK, cinema ticket sales peaked between 1947-1951 at around 1600 million tickets per year. - Since then, UK cinema ticket sales have declined annually as people have alternative entertainment options like television at home. This has led cinemas to increase food and ticket prices to compensate for the reduced audience numbers. - While romance films still primarily target women, the types of women watching has broadened with new subgenres that appeal to different age groups. Films shown from a male perspective have also increased the male romance film audience.