evaluation q 3 - Amy Tse

1. EVALUATION QUESTION 3
What Kind Of Media Institution
Might Distribute Your Media
Product and Why?

2. Different Places That our Film Could
Be Shown
• There are various places in which our film could
be shown, an independent cinema like Curzon,
or high end cinemas that are dotted around the
UK e.g. Cineworld or Odeon.
• Other places outside of the UK could be film
festivals, for example the one in Cannes. This
way a lot of people including directors would be
able to watch our film and like it.

3. Our Local Odeon Showings
The most popular
genre in Guildford’s
movie showings is
Dramas. This isn’t
our choice in genre.
There are a few
violent films, but no
thriller genres are
being shown at the
moment. This could
be because there is
only a small audience
who enjoys thrillers

4. The amount of drama
genre films (5) shows
me that the type of
audience in Guildford
is people who like
these types of films.
Or in general, more
people are enjoying
dramas – more than
thrillers, as there are
none showing.
Because no thrillers
are being shown,
means our film would
be unlikely to be
shown because it
would only be a small
audience which
would be pointless as
we need a big
audience to watch it.

5. These films are also shown in The Woking Ambassadors Cinema except for
“Room” and “Met Opera”. This shows that the small cinema company is able to
show these high end films. There are some other films that they include on their
showings unlike Guildford, such as “Grandma” and “The Good Dinosaur”. The
Woking cinema is surprisingly showing one more film than Guildford’s Odeon.
This shows there could be an increase of audiences there. Therefore there may
be a bigger audience in Woking, rather than Guildford.

6. BFI - Southbank This is an independent
cinema and these are
the only films being
shown today. “Carol” is
a romantic drama,
whereas “Grindhouse”
(directed by Quentin
Tarantino) is a horror.
The other showings are
international
screenings. These small
showings suggests that
BFI is a small
independent cinema.
These aren’t my genres, however we do have a hint of horror in our sequence, so
that connects with “Grindhouse”. The difference between BFI and the Odeon, is that
the Odeon shows more films with variety, and they are big high end films that
people will want to watch. This is a old film, which means that this cinema might
show a variety of films so it might show our film to go with that variety.

7. The Duke Of Yorks - BrightonThis is an independent
cinema in Brighton. It
has similar showings
apart from “Hotel
Transylvania 2”. This
may be a repeated
showing. They would
have shown the up to
date films to increase an
audience to their cinema.
There might not be any
thrillers here because the
audience in Brighton
may not be for thrillers
and may come more for
dramas, so therefore The
Duke Of Yorks will follow
their audience’s interests.
However, they may only have two or more screening rooms
because of how small the cinema is, which is also suggested
through the amount of showings it has in a day, unlike the Odeon
Cinema.

8. Cannes Film Festivals
As it says above, it shows
a lot of different genres.
This is what went into
competition last year.
There are a lot of foreign
movies meaning they are
trying to probably get
noticed by others. It
includes martial arts to
drama, to action genres –
containing a range for a
wide audience. This may
be because they know
their audience is varied
so they will show these
types of films to get them
to watch it.

9. Cannes Film Festival 2015 Winners
• Short Films category: UK – Rate Me (Comedy) & Qatar –
Waves ‘98 (Animated)
• Feature Films category: Colombia, Venezuela, Argentina
– Embrace Of The Serpent (Adventure-Drama)
• Official Competition: France – Dheepan (Crime-Drama)
• Un Certain Regard: Iceland – Rams (Drama)
These are just some of the winners from Cannes last year.
The main genre that won was drama. This might be
because there is a growing interest in the genre.

10. Berlin Film Festival
All of these films that won in the Berlin
Film Festival were drama genres. As
from Cannes Film Festival and Berlin
Film Festival, it is clear to say that the
favourable genre to win/watch is drama.
All but one of these films that won are
dramas. “The Pearl Button” is a
documentary – very rare in winning at
these festivals. There are no thriller
genres, which means that it would be
unlikely to be shown here because there
were none shown this year. This could
be because of the types of entries and
they could have all been dramas because
they understand their audience’s
requirements.

11. What’s On Film4? (Sunday’s showings)
I’ve screenshot all the films from Sunday’s screenings. As it
is a Sunday, the children are home and are watching TV, so
the TV company has to be careful on what they are showing
– whether its adverts or the actual programme. This all stops
by 7/8 o’clock as the children go to bed. This is when more
scary films are available to watch. There is a the film
“Taken”, which is a crime thriller movie, which is a film that
children won’t be allowed to watch (from the violence,
bloody scenes and swearing). The next film after that is “Mr
Nice” which is a crime movie, possibly showing things that
children shouldn’t watch (violent scenes and bad use of
language). There aren’t many thriller films because they
understand their target audience during the day – generally
family. Until late at night the audience doesn’t really change.
It only changes at night because the children have gone to
bed, so therefore it makes it easier to show thriller type films
for the adults/teenagers.

12. Independent Cinema vs Odeon Cinema
• If my film was to be shown to an audience, it
would fit in an independent cinema because it
wasn’t a massive budgeted film, unlike other
films that have major hollywood actors in it –
which would cost a lot to run. As an independent
movie, it would be fitting to put it in an
independent cinema. With a small audience, this
could build if people liked it.

13. Cannes vs Berlin
• If my film were to be shown to an audience in
these two different places, I think it would be
shown at Cannes. This is because there is a
better chance for independent films to be found
and to win prizes. Therefore the film would be
recognised easily. In Berlin, it is smaller and for
less independent films like mine, because in
Cannes, they do awards for young people to
enter.

14. BBC vs Film4
• BBC films shown are mostly children’s ones,
screened on the weekends, because on the
weekdays it’s usually scheduled for the daily
soaps, therefore it wouldn’t be shown on there. If
it was between these two TV channels, it would
definitely be Film4 as it has some independent
movies shown, or films that are very small and
aren’t popular. This is to build fame to these
types of films – something like mine.

15. Where else?
• There are competitions for young students who
have been making sequences and films. For
example, Young Film Makers Competition. We
could enter the film and possibly win. This is
good for filmmakers like us to get noticed.

16. Realistically?
• If anywhere it could be shown, would be on YouTube. It
could grow fame and get lots of people viewing it.
Especially if it is good content. Otherwise, we could enter
into competitions because they always like to find
something original that could potentially be something
big in the future. I don’t think it would ever be shown in
the Odeon or Woking Ambassador Cinema because they
are too big of a company to have very low-budget films to
have our films shown, and they wouldn’t want to lose
regular customers who watch the films they show. If they
show something that a lot of their audience doesn’t like
to watch, they may stop showing it so they don’t lose
their audience.