The document discusses the theoretical frameworks and conventions used in developing a TV news program. It describes applying Barthes' enigma theory to a hard news story about safety risks, and Levi Strauss' binary opposition theory to a soft news story about a student discovering a prime number. Galtung and Ruge's news values theory was also used to select locally relevant stories. The target audience is people aged 18+ from different ethnicities. Brand identity was created through logo, colors, jingle, and consistent suit/tie worn by the news anchor. Audience feedback resulted in merging two title sequences and changing the logo to be more inclusive.

1. Presentation and Feedback

2. Final Radio Ad

3. Final News production

4. Theoretical conventions
• The theory we used for our hard news story was Barthes’ enigma theory. Barthes said that
the narrative is about asking questions that the audience will need the answers to, leaving
them on a cliff hanger. Our hard news story consisted of a question regarding terror, and
whether our safety within the West Midlands was at risk. The reason behind this question
was solely to attract the attention of the audience.
• Additionally, for our soft news we applied Levi Strauss’ Binary Opposition theory. With this
story we focused on an excelling student from Archbishop Ilsley, who has discovered a new
prime number, and the impact this has had on the individual and the people around him. As
previously Archbishop Ilsley was failing according to an Ofsted report and now they are
exceling. This reinforces this concept of old vs new. This was clearly applied our news
broadcast as we say ‘The old Archbishop Ilsley makes way for a new start’.
• Furthermore, we researched the different news values and decided to apply Galtung's and
Ruge’s News Values theory for the initial production of our TV news programme. We have
applied proximity, this in turns means that we have specifically selected stories that are
geographically close to our target audience which will more likely have a greater effect on
them as this relates to our hard news story of the safety fears around the West Midlands.

5. Conventions
• Through our research and planning we decided to develop the codes and
conventions of existing TV news.
• Title sequence – Following on from the research which we acquired
through looking at existing news title sequences and analysing them on
Prezi. We ensured that our title sequence consisted of several images
surround the west midlands borough that the target audience could relate
to; this linked in with proximity from Galtung and Ruge’s news values. We
utilised fast paced edits and transitions within our editing of our title
sequence as whilst looking at existing products this was very common
amongst the BBC. By doing so it portrayed a sense of professionalism and
it kept the audience interested as I gave them a lot of information in fast
paces all at once; this was all done visually through the use of semiotics.
• In our main news story we were able to develop recognised codes and
conventions through our script writing and story selection. We used
Galtung and Ruge’s news values to select a story that consisted of
continuity (PARIS ATTACKS) and then we applied proximity to make it
relate to the local area.

6. Target audience
• The target audience for our media product is individuals aged
18+ and will consist of a mix of ethnicities because the time
we have chosen to broadcast our news show is at a peak time
of 6pm. Statistics show that this is a time where News
generate most of there views. Knowing that our audience will
be a mix of ethnicities we made this evident in our News title
sequence by including the different names of the areas where
these ethnicities are based. The main demographic for our
news will be individuals within both the middle and working
classes, often people sitting down after work with a cup of
tea. We conducted audience questionnaires to further analyse
the needs of this demographic.

7. Brand identity
• The way in which we were able to create brand identity was
through our logo, colour, Radio ad and our main news sequence.
We ensured that the colour Gold an black resonated through out all
of the projects as this had a representation of quality alongside
referring to the Selfridges logo which our selected target audience
was very familiar with. Furthermore, by utilising the non diegetic
jingle in our radio ad, our title sequence and in the final news
broadcast to sign off the production; we were able to develop this
concept of continuity. We further added to this idea of brand
identity through the use of props and costumes as we had a
recorder on location to capture the sound in high quality and also
ensured that Rob was continuously wearing a suit with a black tie
representing the idea of strength.

8. Use of creative digital technology in
the production of your product
• DSLR – capture high quality images.
• Photoshop – manipulate images.
• Corel used to edit the programme.
• Camtasia used in evaluation.

9. How has your product developed and
changed as a result of audience feedback?
• At first we created separate news title sequences.
We were then told to merge the best bits from
the both of them. We used the logo which rob
created and the initial sequence of events from
my news broadcast and created one news title
sequence. W e were told from Miriam how the
image of the bull on the logo excluded the rest of
the members of the west midlands as it only
pertained to those who lived in Birmingham. We
removed the logo of the bull and replaced it with
a globe which we felt more users could relate to
this, as a globe is well recognised.