2. 0:01-0:02
The voiceover which said “Backstage come inside”,
connotes come inside and look at what is behind the
stage, what is behind the industry, which also suggests
the reward and hardship. As the name of our production
is called backstage, so that it gives out the information of
the the name of our production and also connotation of
how the documentary reveals the hidden secret of the
theatre industry.
3. 0:03-0:07
The voiceover which said “Experience what's really like”
connotes come and experience the creative industry. This is
because although we are targeting in aged 18-25 who will need
to be persuaded to try the industry as they are not sophisticated
enough, so that the direct address from the voiceover will be
effective as she has a high pitch voice, which sound welcoming
and therefore it will attract the audience to try and see the
industry. Also due the soft and happy voice from the voiceover,
it creates high pitch voice therefore it gives outthe connotation
of the joyful in the industry.
The diegetic sound from the industry creates a vision and
realism to the audience, therefore the audience can ‘experience’
the creative industry.
4. 0:08-0:13/0:17-0:22/0:24-0:30
The voiceover from the Genesis, John and Sarah gives
out the first hand experience to the audience. As these
are direct clip from the production, therefore it allows
audience to get first hand experience to listen to the
content of the film and understand what it is about as
well as who are the interviewees from the documentary.
In terms of the content in the radio advert, it gives out
lots of information about the industry, such as how great
it is and what are the hardship within the industry.
5. 0:14-0:16
The voiceover which said “Critics are it ‘a must see for
those aspiring to join the arts” connotes how good the
film is. The critics also connotes the importance of
watching the film which means it is essential for those
who wants to join the creative industry, therefore it would
be more effective to attract the primary audience as they
are young teenage who are just graduated or are in
drama school who are considering joining the industry.
6. 0:22-0:24
The voiceover which said “See if the industry is for you”
connotes try and see is the industry suitable for you.
Similar to “Experience what’s really like”, it is persuading
the audience to come and try the industry, as the
audience are mostly ‘Striver’, who work hard but low
income and try to be like people they admire, so that it
attract our target audience audience and therefore they
will be willing to ‘try’ and watch the film and see whether
the industry is suitable for them or not.
7. 0:31-0:40
The voiceover which said “Backstage, being screen as part
of the BFI and London theatre seasons at selected
independent cinema now” tells the audience about the
information of the film; where its released.
It mention Backstage at the beginning and near the end,
this is because we want our audience to remember and
recognise the name of the documentary, therefore as a
reminder to the audience it can increase the brand identity.
8. Length/Use of voice
The radio advert has a length of 40 seconds, this is due to the
fact that we are targeting sophisticated, so that the advert
should be simple, therefore short broadcasting time will be
enough to give out information to the target audience.
The advert has used a female voice who sounds educated
which reinforce the class boundary in Marxist reading. On the
other hand the release location (London) has promoted the
ideology of capitalism. This is because London is the capital
city and people from London are stereotypically represent as
intelligence and successful, therefore it promotes that it will
only success in London.
