Media Coursework

1. Ancillary Task: Analysis
From my previous title sequence analysis I have highlighted several key areas
for the construction of a successful Local TV News intro. Putting this research
into practice I worked with my group to create our own title sequences. Here is
the finished title sequence and analysis of the process and finished product.
1. News Station name: As a group we chose the following namee Morning
Midlands.
After completing some earlier analysis of TV News we decided that this title
would best fit with our research because we had to make a same for our TV
News programme that would represent what time our broadcast will be in and
we also included where the base for the TV News programme is being
broadcasted from. We chose to use alliteration to make it easier to familiarise
with the target audience and comes across in a more friendly way rather than
being formal which will not make out target audience connect with the
programme.
I asked my teacher about their opinion on the TV News Programme they liked
the idea due to it being suitable for the time frame and it suited the target
audience we was aiming for as a group.

2. 2. As a group we then created a Logo based on our name to use
within the title sequence and on our final news programme.
Refer to other information slide about the creation of my Logo.
Through the use of semiotics companies use their logos to remind
their audience of their services, products and brand.
TV news also uses this technique to remind the viewer who they
are.

3. • 3. Through our research into audience theory we studied ‘The
Hartley Classification’ and knew that is was important to appeal to
our audience demographic through these 7 socially grouped
categories:
• 1 Self – I chose to take images that would appeal to individual target audience members
using famous landmarks to remind them that my local news is for and about their area.
• 2 Gender- In our still and moving images we show a range of ages, races, genders and
class groups to appeal to a wider target audience.
• 3 Age Group
• 4 Class – different social classes e.g. working, upper etc.
• 5 Ethnicity
• 6 Family
• 7 Nation- All of our images are only from the west midlands because we wanted to make it
clear that we are from the local news.
One of the ways we did this was through our use of still and moving
images.

4. 4. Using this work we constructed our TV title sequence in a
programme called Video Studio Pro x8 which is a video editing
programme.
We edited together our Logos and footage from our filming day.
Trimming footage, adding transitions, effects and text based on our
groups storyboard.
. The transitions we used was crossfade
The reason we chose these transition was because it helps the images
run smoothly. The transition was not whizzy because the convention of
an opening sequence needed to be simple and professional which is
carried across the sequence for continuity.
. The effects and transitions we used on our logos and images we
layered our logo over the top of a moving image shot of the city for
the intro of our title sequence to remind the viewer of our brand and
the city of which our local news is based. We also used circles moving
graphic which mirrors the shape of our logo and the colour referring to
the sun in the morning showing time scale of the programme again.
. The length of our title sequence is 15-30 seconds. This is because we
needed to make a clip that was long enough to hold the target
audiences attention. It is a short snippet of what the news might be
portraying for the audience and is the first thing the individuals see so
it needs to be eye-catching and not dragged out too long.
The order of Logo, still and moving image has been constructed this
was because the logo at the end allows the audience to be reminded
of what they were watching and to represent brand identity.

5. 5. We then added Music to our title sequences.
We originally chose a clip of music that was too short,
due to this we had to loop it and during our audience
feedback we noticed that it was too repetitive therefore,
during our amendments we changed our music to a
longer piece with no loop.
The music we chose is simple and straight forward but
professional to fit in with our groups desire to appeal to
a wide target audience within the west midlands. We
did not want the music to be too dramatic so we had to
go for a more simple piece of music.

6. 6. Once our title sequences were completed we
asked an audience panel to review our intro
and give feed back.

7. 7. Based on this feedback we amended our title sequences.
8. I feel I have made a successful title sequence because I studied
the codes and conventions of a title sequence I was able to
understand what was needed in order to attract an audience. I
used the Hartley classification in order to go through each section
making sure that different audience groups are being met. Gultang
and Ruge made up a set of values that news production teams
need to go by in order to make a good story which is the basis that
me and my group used. Proximity was used by making our news
programme local within the west midlands, it makes the stories
“closer to home” and more news worthy.
9. In preparation for the main task I will use both our groups logo,
the music style and the colours which are yellow and blue on my
top and bottom strips and in the actors clothing to carry through
the continuity.