2. RADIO ADVERT AND
THE PRODUCTION
• The radio advert has used the voiceover from the interviewees
which is exactly the same in the film. This would allow audience
to get first hand experience to listen to the production and it
provides a vision to the audience, therefore it gives out
information to the audience as well as personal identity where
target audience put themselves into the same situation.
• From the voiceover of John, he said “If you have the raw wish to
perform, it should carry you through it”, which could link to the
girl from the poster as she is opening the curtain and looks like
she is ready to perform. Moreover from the voiceover of Sarah,
she said “Its not the easiest life its really not, you are making an
enormous amount of sacrifices.”, which also links to the dark
background and the silhouette of the girl as it connotes the dark
side and the hardship of the industry.
3. RADIO ADVERT AND
THE PRODUCTION
• At the beginner of the advert, the female voiceover has said
“Backstage, come inside”, “Discover what its really like” and “See
the industry is for you.” It relates to the tagline from the poster as
it said “Behind the curtain” which has the same meaning with the
voiceover from the advert which asked the audience to come
along and experience to the industry. Therefore it will attract to the
primary audience as they are want to know what is behind the
industry.
• At the end of the voiceover has mention about the BFI London,
which can relate to the poster as we have got a film nomination
from the BFI film festival, therefore it can increase the reputation
of the film which could attract more audience.
4. STYLE OF DOCUMENTARY
AND POSTER
On the documentary we have applied cinematic style as we
have used different shot and editing for example the long
shot of Izzy dancing in front of the lights in a low key lighting
surrounding, which gives out the connotation of the reward
and hardship in the industry. Similar to the poster, as there is
a silhouette of a female artist who is going to perform which
creates a low key lighting even though there is a spotlight
above the artist. This therefore shows the cinematic style on
both product which also creates brand identity to that
campaign.
5. CONCLUSION
In terms of how Backstage products link together as a
campaign, I think we have achieved well on creating brand
identity on our three products. It is essential to link the
products together because it allows audience to recognise
and remember the campaign. However, as we felt that the
tagline on the poster does not make sense and appropriate
for the radio advert, so that we have created a new and
suitable tagline instead of “Behind the curtain”. Therefore to
enhance the brand identity we could have used the same
tagline on the film poster and radio advert.
