The VOSS advertisement campaign aims to create awareness of Voss water and sell more bottles by positioning it as a fashionable, healthy elite water brand. The multi-pronged campaign will include magazine ads highlighting health benefits, two TV ads showing people enjoying Voss water while jogging or with changing backgrounds/flavors, and social media pages promoting the #ThinkPure hashtag. The target audience is males and females aged 17-28 from middle-class urban areas. The budget is £11,095 to air the TV ads on Channel 4 between shows about health and cooking.

1. VOSS Advertisement

2. Voss Water
Group Members + Roles
Kunal Lad: Actor/Editor/Sound
Vishal Bhatia: Director/Camera man/Editor/Sound
Tamara Bogle: Co-Director
Satpal Singh: Actor/Camera man

3. Aims & Objectives of the campaign
• The aim of the campaign is to sell and create awareness of Voss water in
the general public by making them aware of what Voss water is, and why it
is different from other bottled water.
• This will be achieved by using a TV advert that advertises Voss water’s
fashionableness and variety, to create a view of the product as being elite.
Also, an article about Voss in a health & fitness magazine will be used to
advertise Voss water’s health benefits.
• To create awareness, social media pages on Facebook and Twitter will
created that people can like/follow, as well as a hashtag (#ThinkPure) that
will be featured in the TV advertisement. This will generate online buzz
for Voss which will create popularity and interest in the product.

4. Elements of the campaign
The elements of the campaign will produce are effective in getting the
message across.
• Facebook Page
• Twitter Page
• Billboard
• TV Advert
• Magazine adverts.
All of the following methods are highly used by almost every other
company who sell products but they are all highly effective and are
guaranteed to bring success to the companies marketing.

5. Content
Magazine
Our article will be featured in all of the leading fitness magazines. They will all have a picture of the water
bottle along with different fruits inside. The image will come in between the article of ‘the importance of
jogging and quick and healthy meals’ this is because we feel this is the most appropriate place to feature our
article.
TV Advert
The first TV advert for the Voss Water advert will start off with two men going for a jog in their local park. They
will then get quite thirsty and quite out of breath which will result in them needing a drink. They will then open
their own bottles of Voss Water and then drink it and then continue with their jogging.
The second TV advert for the Voss Water advert will be of a Voss Water bottle situated in front of a green
screen, the reason for this will be because the background color will change every 3 seconds. The flavor of the
water will also change because the ingredients in the bottle will constantly be changing along with the
background.
Facebook and Twitter
The social networking sites will create awareness of the product by the use of a simple hashtag (#ThinkPure)
this hashtag will also be featured in the TV advertisement. This will simply generate online buzz for Voss Water
which will create popularity and interest in the product. Customers will also be able to like and follow the pages
which will constantly be uploading images about the product.

6. Title of the advert
VOSS –
• VOSSALICIOUS,
• Think pure for sure
• Water fall in a bottle,
• Detox with Voss
• Think Pure,
• Refreshing Greatness,

7. Target Audience – age range, gender
and socio-economic grouping.
• Age: 17 – 28
• Gender: Male, Females
• Socio-economic grouping: C1- Supervisory,
clerical, junior managerial e.g. shop floor
supervisor, bank clerk, sales person

8. Resources Needed & Justification
• CAMERA:
Cannon EOS 550D, Reason being is because the camera is needed in order to record
the advert – £649.99
• ACTORS:
Satpal and Kunal, Reason being is because they are needed in order for them to play
the characters needed to create the advert - £250
• SOUND BOOM:
The reason for this is because it will make it much easier to pick up the sound from the
characters – £72
• DOLLY:
The reason for this is so we can capture smooth shots around the park and of the
actors jogging – £594
• FIG RIG:
The reason being for the fig rig is so when the actors are running and the shot comes
to a close up it will allow us to capture close footage with without to much movement
– £199
• GREEN SCREEN:
The reason for this is because the second trailer will have a changing background
which means we will need a green screen because it will make it easier to change the
background on the computer/software – £69.99

9. Legal and Ethical Consideration – should include
copyright and royalties as well as misrepresentation.
• Legal:
Trademarks will need to be verified with permission, no swearing,
no sexual content. Cannot say anything that is libel, slander. Saying
nothing that is not true and that cannot be proven. The Advertising
Standard Authority would have to check our advert to make sure
that any claims that have been made are not lies or exaggerated to
appeal to the audience. We would not be able to claim that the
product helps the consumer if it in fact does not, if that is the case
then ASA will take down the advert.
• Ethical:
The advertisements cannot feature any inappropriate material (e.g.
swearing, adult themes, sex) that can break Ofcom’s rules and
regulations for day-time adverts.
The group members and anyone else who take part in the
creation/filming of the adverts must have human rights.

10. Campaign Schedule
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6
Monday
Starts making
ideas for
posters.
This will be the
planning for the
billboard
advertisements.
Billboard released
and presented to
the UK.
We will look for
locations for a TV
adverts.
Today will be the
rehearsals for the
first TV advert.
The first advert
will be released
on Channel 4.
Tuesday
Production of
posters starts.
This will be spent
contacting
companies for bus
advertisement.
The magazine
advert will be sent
out to magazines
to be published.
We will book
locations for the
adverts.
Today will be the
rehearsal for the
second TV advert.
Wednesday
Posters
released in
public areas
(e.g. walls.)
This will be the
production day for
the billboard
adverts.
Facebook page is
released.
Twitter page is
released.
We will start
editing both
adverts.
Thursday
This will be final
stage of
production for the
billboards.
This will be the
first day for
brainstorming
ideas for the TV
advert.
We will look for
actors and
actresses for the
TV advert. We will
book the actors we
like.
Today will be the
final cut for the
first advert.
The final cut for
the second
advert will be
sent off to
channel 4
Studios to
broadcast on TV.
Friday
Posters
released in bus
shelters.
Advertising on
main UK buses
released.
Magazine advert
will be published
in Fitness
magazines
globally.
Today, we will try
to trend the hash
tag #ThinkPure on
our Facebook and
Twitter page.
The final cut for
the first advert
will be sent off to
channel 4 Studios
to broadcast on
TV.
The second
advert will be
released on
Channel 4.

11. Advertisement Schedule
• WEEK 1
We will look for suitable locations for the advertisement. As the advertisement is about VOSS
water, we feel like it should have a natural and earthy environment so only outdoor locations
should be considered. We will visit different parks and green areas that are local to us and
consider any problems such as transporting equipment or getting the actors to the site. We
will then book our favourite location as soon as possible.
• WEEK 2
We will look for actors and actresses for the TV advert and invite them to our casting session
where we can find a suitable candidate for our advert. We will book the actors we like by the
end of the da. By the end of the week we will start recording the two adverts with suitable
actors.
• WEEK 3
We will start editing the adverts and hopefully get to a final cut for both by the end of the
week.
• WEEK 4
The final cut for the advert will be sent off to Channel 4 Studios to broadcast on TV to be
released for screening by the middle of the week. The final cut for the second advert will be
sent off to Channel 4 Studios to broadcast on TV to be released for screening by the
beginning of week 5. As the advert will be on Channel 4 around 6pm, it will be put between
Jamie’s Money Saving Meals and The Fat Fighter. This is effective because drinking water is
emphasised when being healthy so the audience for the shows before and after the
advertisements will be more interested with our product.

12. Campaign Budget
Region Cost
Central £1,999
London £2,707
West Country £272
Scotland £399
Border £181
Yorkshire £1,001
Anglia £1,207
Meridian £1,713
Granada £1,177
Tyne Tees £439
TOTAL: £11,095

13. Justification
• The TV adverts will be on Channel 4 at 6pm. It will be put
between Jamie’s Money Saving Meals and The Fat Fighters.
• The magazine advert will be in Fitness magazine and placed
between an article of importance of jogging and an article
about quick and healthy meals.
• As the advertisement will be aired on Channel 4, the audience
is ABC1. This means that I need my audience to air in
predominately city areas but also certain country areas where
it will react more consumers in the audience. Also by airing
the advert in city areas where water isn’t as clean, it may
appeal to the busy city person who still wants to look after
their health.

17. Advert One

18. Advert Two