DJH Advertising proposes a media campaign for Cordings to promote its brand and drive customers to stores and websites. DJH can plan and buy media placements, guaranteeing to match or beat Cordings' current rates. DJH also has creative services to design advertisements. Sample placements discussed include the Telegraph Weekend section reaching 1.4 million readers for £2,000, and ads in publications targeting relevant audiences like country enthusiasts. DJH invites Cordings to meet to discuss rates and see DJH's portfolio.

1. Are Cordings
paying too much
for your space?
Paul Hendrick
01273 206157
paulh@djhadvertising
www.djhadvertising.co.uk

2. their place. With the right creative it will drive
customers to the stores and the web site. Of course
Cordings should be seen in lots of other places (as
you will see further on)
DJH can plan and buy your media. We guarantee to
match (and in many cases better your current rate).
What’s more we can design and produce the
artwork in our own studio to let Cordings take
advantage of late space offers. Now read on.....

3. This space inside Telegraph Weekend section on
the country page seen by 1.4 million readers at a
cost of about £2,000.
The country page is its the where the Cordings
constituents will feel most at home. It is also where
those aspiring to that look will be searching..
Taking frequent space in the Telegraph will cement
the place of Cordings as the only ‘authentic’ country
brand.
If you are not visible you literally leave the field open
to the many usurpers promoting an inferior look.

4. the New Rock ‘n’Roll
Tweed New Rock ‘n’Roll
the is now the new rock ‘n’ roll.
Cordings brand ambassadors like
Graham Coxon can now reach a
forty and fifty something audience
with the right creative in both
right and left leaning titles like
The Times, Observer, Guardian.
and after all what other brand has
‘God’ on their side...
DJH’s campaign for Crew Clothing
over one weekend in autumn 2011
in the above magazines brought
5 figure ROI. Driving customers
to stores and the web.

5. Country Media
Country Media
The country and shooting
audience is Cordings natural
constituency. DJH buy space
in the country titles reaching
this group through our work
with Fur, Feather and Fin.
This half page ‘Gunslip’ ad in
the The Field would cost
between page £450-£600.

6. Country Ladies
Country Ladies
DJH have lots of experience targeting
country ladies be it in WI magazine,
The Telegraph, Stella, Times.
This page ad in the The Lady costs
£500.

7. Late Space Deals
DJH have our own studio so we can
always pull something out of the hat
Something
and bright ideas
when we get a really great deal on a
late space offer. out of
and bright ideas
Where possible DJH look to bring out
a brand’s ‘personality’ be it the
the
location, the photograph, the right
model, a headline and in this case we
brought these magical silk cravats to
Hat
life with the help of our furry
assistant. (DJH took this photograph Hat
no rabbits were harmed!)
Where possible DJH look to bring out
a brand’s ‘personality’ be it the
location, the photograph, the right
model, a headline and in this case we
brought these magical silk cravats to
life with the help of our furry
assistant. (DJH took this photograph
no rabbits were harmed!)

8. NRS Readership - ABC1 Adults 45+
The Numbers Title Name All Adults Selected Coverage Audience
The Numbers
Audience Profile
Saga 1,452,000 1,071,000 7.6% 73.8%
DJH are plugged into all the Daily Telegraph 1,394,000 1,005,000 7.1% 72.1%
major databases NRS, ABC, Heritage Today 405,000 272,000 1.9% 67.2%
TGI, Nielsen should National Trust Magazine 3,535,000 2,300,000 16.3% 65.1%
Cordings need extra Sunday Telegraph 1,408,000 915,000 6.5% 65.0%
analysis. Herald (Scotland) 161,000 103,000 0.7% 64.0%
Scotland on Sunday 140,000 83,000 0.6% 59.3%
Radio Times 2,265,000 1,297,000 9.2% 57.3%
The Week 387,000 221,000 1.6% 57.1%
Times 1,310,000 732,000 5.2% 55.9%
Practical Boat Owner 141,000 78,000 0.6% 55.3%

9. DJH guarantee
to match your current
advertising rate. In most cases
we will go on to better it. Our
link with AMS media gives us
the backing of £40million worth
of billings.
If you could let me have some
typical space sizes you are
running ‘run of paper’ I can get
you some rates in comparison.
All I would ask in return is a
chance to meet and show you
our portfolio.
Kind regards
Paul Hendrick
01273 206157
paulh@djhadvertising

10. Let me show you some of DJH’s creative and media ideas.
(oh yes and discuss some very good rates)
kind regards
Paul Hendrick
01273 206157
paulh@djhadvertising
www.djhadvertising.co.uk
(since 1985)