Bauer Media Group would be an ideal institution to distribute a new music magazine due to their extensive experience and success in publishing magazines focused on music genres, including Q Magazine and Kerrang. As one of the largest privately owned media groups in Europe with a presence in over 15 countries, Bauer Media Group has the international contacts and expertise needed to help a music magazine go global. They also already target the key 18-25 age demographic that a dance music magazine would aim for.

1. 3. What kind of media institution might distribute your media product and why?
Bauer Media Group
I would want Bauer Media Group to
distribute my music magazine.

2. Why choose Bauer Media Group?
The Bauer media group publishes for the likes of ‘Q’ magazine and
‘Kerrang’ magazine. Kerrang specialises in the Rock genre of music
compared to Q where it focuses on popular musical artists. With that
wide range of magazines already being published by Bauer media
group, its shows they can undertake a lot of work.
Bauer Media is a multi-platform UK-based media Group consisting of
many companies collected around two main divisions – Magazines
and Radio - widely recognised and rewarded as being industry
innovators.
Bauer Media is a division of the Bauer Media Group, Europe’s
largest privately owned publishing Group. The Group is a
worldwide media empire offering over 300 magazines in 15
countries, as well as online, TV and radio stations.

3. What would be the advantages of choosing Bauer Media Group
• The international contacts that a large media group like this
would have is vital for if the music magazine brand went
international, if successful this would be very likely as the dance
genre is on a very international level, with many countries being
interested.
• The level of success that Bauer Media Group have already had
with a large range of leading magazines whether it is in music or
other types of magazine, shows knowledge and experience
which can help with the distribution of my media product.
• The age range the institution handles in general, is of a young
age ranging from 18-25 which is perfect for my media product
as the age range of my audience is 18-25, therefore they would
know how to distribute tactically to get the most sales of my
product.