IPC media would be well-suited to publish the author's magazine as they already publish several magazines targeted at young men and women, including the NME. While Bauer media also publishes music magazines like Q, the author prefers IPC since they specialize more in magazines rather than radio. The author's magazine would take an unconventional, "maverick" approach to covering indie rock and rock music that could attract new audiences. IPC may already publish a similar magazine, the NME, but the author believes offering multiple options would only benefit IPC through increased sales and profits by appealing to different readership interests.