Muse Content Group is a brand and content consultancy that helps clients find their voice and shout it from the rooftops with clarity and purpose. Here's how.
Earth Wise Consulting provides services related to grant writing, including making impressions on funders, planning proposals, relating to funders, writing frameworks, grant writing tricks, and understanding rejections. The consultant has experience as both a grant writer and reviewer. Key aspects of grant writing covered are preparation, developing relationships with funders, developing schedules, being positive, and ensuring correct spelling of names. Reporting on funded projects is also emphasized as critical.
Non-Profit Success is All About People Connections
What can your organization expect to gain from the time and effort you invest in the LinkedIn?
Why you invest in Linkedin?
Competitive Advantage.
Engage with your current supporter.
Access to your supporters’ own networks.
Search for the people who are passionate about your cause.
Raise awareness.
Build long-term relationship.
Get require Advice.
Recruit talented professional volunteers.
Warm introduction.
Determine who you are looking for.
What you should do?
It’s not about you, it’s about your Team too.
Establish a Presence.
Market Your Linkedin Page
Customize your Status Updates
Start Networking
Starting Your Own Group
Consider Premium account.
Tell your Story.
Make it a consistent message.
It’s not about Linkedin ONLY
it’s about your Social Identity.
Beyond Partners - Sharon Argov - Affilicon Israel - June 2009guest98f35e
The document provides 6 keys to a successful affiliate business: 1) Build a strong structural foundation including an effective affiliate system and accurate tracking. 2) Recruit and develop a motivated sales team with a positive work environment and clear targets. 3) Seek advice from experts, attend events, and listen to gain insights. 4) Ensure reliability and build a strong reputation by keeping promises and paying affiliates on time. 5) Develop original and innovative solutions by thinking outside the box. 6) Aim to become the largest and best affiliate program in the industry.
Strategic Planning is a term that gets thrown around the conference table a lot. Most executives take it as a fluffy phrase that takes a large investment of time, but lacks return in action. Words are creatively drawn onto a big, clean whiteboard, and the leadership team often leaves the meeting room with a motivational high. But after a few weeks, you meet in the same room again, with little movement to report on, and ideas that seemed so tangible last month seem to be farther from reach.
How to generate 5 new leads a week slideshare pptxAllen Roberts
To generate 5 new leads per week on LinkedIn, one should have a professional profile photo that represents their ideal customer, research connections and groups to join, actively comment and engage without directly selling, regularly follow up and add value to contacts using tags to categorize leads as qualified, warm or hot, and be prepared for the time commitment needed to convert connections into customers or sales.
The document discusses how an advisor's marketing compares to top advisors. It provides a checklist of 17 questions about an advisor's website, email marketing, social media presence, content creation, and lead generation activities. It encourages advisors to download the checklist, schedule a call to review their marketing, and get recommendations to improve, with an opportunity to save $500. The overall message is to help advisors evaluate and strengthen their marketing efforts.
The document discusses various link building steps and tactics, including identifying linkable assets, crafting a good pitch, prospecting for target pages, finding the right person to email, following up on emails, fixing broken backlinks, pitching as a resource, using HARO to pitch quotes to reporters, obtaining organizational discounts, reclaiming images, guest posting, and analyzing conversion rates of different tactics. The overall lessons from 2,715 links are examined.
Often business and organization leaders neglect the power of publishing. It's highly possible to communicate to a large number of fans, and employees with available content in many forms.
Earth Wise Consulting provides services related to grant writing, including making impressions on funders, planning proposals, relating to funders, writing frameworks, grant writing tricks, and understanding rejections. The consultant has experience as both a grant writer and reviewer. Key aspects of grant writing covered are preparation, developing relationships with funders, developing schedules, being positive, and ensuring correct spelling of names. Reporting on funded projects is also emphasized as critical.
Non-Profit Success is All About People Connections
What can your organization expect to gain from the time and effort you invest in the LinkedIn?
Why you invest in Linkedin?
Competitive Advantage.
Engage with your current supporter.
Access to your supporters’ own networks.
Search for the people who are passionate about your cause.
Raise awareness.
Build long-term relationship.
Get require Advice.
Recruit talented professional volunteers.
Warm introduction.
Determine who you are looking for.
What you should do?
It’s not about you, it’s about your Team too.
Establish a Presence.
Market Your Linkedin Page
Customize your Status Updates
Start Networking
Starting Your Own Group
Consider Premium account.
Tell your Story.
Make it a consistent message.
It’s not about Linkedin ONLY
it’s about your Social Identity.
Beyond Partners - Sharon Argov - Affilicon Israel - June 2009guest98f35e
The document provides 6 keys to a successful affiliate business: 1) Build a strong structural foundation including an effective affiliate system and accurate tracking. 2) Recruit and develop a motivated sales team with a positive work environment and clear targets. 3) Seek advice from experts, attend events, and listen to gain insights. 4) Ensure reliability and build a strong reputation by keeping promises and paying affiliates on time. 5) Develop original and innovative solutions by thinking outside the box. 6) Aim to become the largest and best affiliate program in the industry.
Strategic Planning is a term that gets thrown around the conference table a lot. Most executives take it as a fluffy phrase that takes a large investment of time, but lacks return in action. Words are creatively drawn onto a big, clean whiteboard, and the leadership team often leaves the meeting room with a motivational high. But after a few weeks, you meet in the same room again, with little movement to report on, and ideas that seemed so tangible last month seem to be farther from reach.
How to generate 5 new leads a week slideshare pptxAllen Roberts
To generate 5 new leads per week on LinkedIn, one should have a professional profile photo that represents their ideal customer, research connections and groups to join, actively comment and engage without directly selling, regularly follow up and add value to contacts using tags to categorize leads as qualified, warm or hot, and be prepared for the time commitment needed to convert connections into customers or sales.
The document discusses how an advisor's marketing compares to top advisors. It provides a checklist of 17 questions about an advisor's website, email marketing, social media presence, content creation, and lead generation activities. It encourages advisors to download the checklist, schedule a call to review their marketing, and get recommendations to improve, with an opportunity to save $500. The overall message is to help advisors evaluate and strengthen their marketing efforts.
The document discusses various link building steps and tactics, including identifying linkable assets, crafting a good pitch, prospecting for target pages, finding the right person to email, following up on emails, fixing broken backlinks, pitching as a resource, using HARO to pitch quotes to reporters, obtaining organizational discounts, reclaiming images, guest posting, and analyzing conversion rates of different tactics. The overall lessons from 2,715 links are examined.
Often business and organization leaders neglect the power of publishing. It's highly possible to communicate to a large number of fans, and employees with available content in many forms.
The document outlines a presentation on reinventing one's job search. It discusses why it is necessary to reinvent given changes in the job market and competition. It also presents strategies, tools, and direction that job seekers can reinvent, such as networking tactics, resumes, cover letters, and defining one's skills and goals. The presentation encourages attendees to identify what aspects of their own job search process they need to reinvent to ensure success.
The document discusses developing a personal brand through creating a personal brand vision statement, defining what you stand for and your area of expertise. It emphasizes the importance of consistency across online and in-person platforms to effectively communicate your personal brand. The personal brand statement of Samantha Dennis, president of Red Shoes PR, is provided as an example.
I started Verve Search in 2009, with a laptop, in 2017 we were 35 people and sold to Omnicom Media Group. Today, we are 50 people. This is my presentation from Unboxed conference in Oxford, sharing my experience in building and developing teams.
This document discusses four top tools for content marketers: BuzzSumo for analyzing content topics, competitors, and influencers; HubSpot as an inbound marketing and sales platform to grow traffic, convert leads, and build customers; ClearVoice as a content marketing platform and marketplace to identify influencers, analyze competitors, and employ best practices; and Canva for creating graphics without design experience through its online image creation tools, free stock photos, and educational resources.
Learn more about personal branding via social media, particularly LinkedIn, for CPA professionals. This deck covers topics such as:
- What is personal branding?
- Why personal branding is important.
- Defining personal brand equity.
- Developing a personal brand statement.
There are true-life examples and best practices shared throughout.
Sample LinkedIn Marketing and Sales FlowchartJeff Zelaya
The document outlines a LinkedIn marketing and sales strategy flowchart. It shows how to optimize individual profiles and company pages to drive awareness through groups, status updates, referrals, and SEO tactics. Prospecting templates, target lists, and follow up tactics are used to engage leads and qualify hot prospects. Pre-call preparation, scripts, and demos are then used in the sales process to close viable opportunities that meet the criteria. Leads that do not meet criteria are put in a marketing nurture process or identified as non-viable.
The document discusses teamwork and leadership. It explains the stages of team formation as forming, storming, norming, and performing. It provides tips for how to be a leader, such as knowing your work and team, having clear roles and responsibilities, providing feedback, and celebrating successes. It also gives advice for how to be a team worker, like using your strengths, understanding objectives, listening, communicating, being reliable, helping others, and maintaining a positive attitude. The presentation ends with contact information for any questions.
Blogging can be a successful way for businesses to reach customers online. Search engines like Google return blogs in 60% of top search results. Blogs provide a low-cost way to publish content and build an audience worldwide. The author shares their experience using blogging as a PR strategy for their nonprofit work, which led to new website opportunities and clients contacting them about their expertise. The key takeaways are to have an opinion, share it online, engage with your target market by helping them with research and listening to their needs.
LITE 2016 – The Importance of Personas [Mike McGrail]getadministrate
The document discusses the importance of creating personas to better understand customers and prospects. It recommends gathering information about a persona's job role, skills, goals, problems, and potential objections through internal sessions, job specifications, LinkedIn, interviews, and then creating documents and presentations to share the personas across teams to keep them front of mind when making decisions. Personas should be refreshed on a quarterly basis.
This document provides tips and strategies for search optimization and link building. It discusses choosing keywords, optimizing webpages, submitting sitemaps, analyzing link factors like anchor text and site trust. It recommends creating high-quality content like articles, videos and tools to attract links organically. It also suggests distributing content widely on social media, directories and by engaging on blogs and forums. Additional tactics include joining groups, signing up for directories, and getting creative with badges, widgets and partnerships. The overall goal is to understand search algorithms and build a diverse network of relevant backlinks.
This document outlines steps for improving a website's search engine optimization (SEO) over time. It recommends reviewing the current website to identify issues, researching important keywords, optimizing content for those keywords, maintaining an active social media presence, tracking rankings to measure results, keeping an eye on competitors, and hiring an SEO expert and content writer for long-term support. Consistency in content and SEO efforts is key to seeing gradual improvements in search performance and traffic.
Marketers should think like movie producers by using storytelling techniques in their work. Stories are at the heart of marketing. Following a three-act structure, building better characters, and knowing the medium are important for becoming better storytellers. Marketers should also understand what audiences want, such as access, information and entertainment. An effective strategy is taking an episodic approach where a campaign story is told over time through multiple videos and interactions, allowing for more engagement with the audience and responding to ongoing conversations.
Learning to Share Your Sandbox - Developing Effective Partnership AgreementsBloomerang
The document discusses how to identify and strengthen key partnerships. It emphasizes that collaboration requires effort and allows organizations to achieve more together than alone. The presentation provides tips for organizations to evaluate potential partners, have internal conversations to define goals for partnerships, and start conversations with the right questions. It stresses defining commitments, roles and resources in partnerships to ensure they are strategic and mutually beneficial.
In part 2 of our professional services masterclass series, we discuss what makes web design and content engaging, and share some practical tips on driving the right visitors to your site in greater numbers.
This document discusses how content marketing is often misunderstood as just creating entertaining content, but is actually about delivering valuable content to attract and engage a target audience to drive business goals. It emphasizes the importance of understanding your audience, brand, and sales funnel to create effective content marketing. The presentation provides advice to get to know these elements in order to strategize and create content that combines your audience and brand messaging.
Are you a business owner and/or decision maker?
Tired of carrying the load and recognize you need help reaching your business goals?
Need a team? A “Growth Team”?
Growth Teams are for those business owners who can’t remember what business they're really in because they're focused more on their business than their passions.
Growth Teams are also for the business and/or business owner who is ready to reach the next level and really thrive and compete!
Growth Team:
Business Services + A Network of Experts < Selected by YOU and delivered through ONE voice
Here’s How it Works:
Step 1: You Can create a package from a list of services
Step 2: We Can develop a strategy
Step 3: Together, we can grow your business
So What Are You Waiting For?
This document discusses considerations for bringing SEO in-house. It recommends thoroughly understanding current SEO efforts and long-term plans before hiring. An in-house SEO may be part of marketing, IT, or their own department depending on company structure. The SEO's needs and authority level should be clear. Different website types require different SEO strategies. Finding the right candidate requires a realistic job description and compensation. Proper planning helps ensure long-term success of in-house SEO.
Learning Objective: Explore methods that help improve leadership habits
Description: In order to reach ever-higher levels, leaders must not be afraid to think and lead differently. Earning a high-demand position means nothing without the ability to influence others to go above and beyond in order to achieve the mission. To do this, successful leaders must start with the conversation going on in in their own minds. Starting with “I’m going to be the (fill in the blank with what you want).” The next step is to understand what you need to go out there and become that person. This seminar aims to empower women to take on leadership roles, to lead change with more conviction and confidence, and to improve their workplaces and communities. By offering an understanding of the complex issues related to being a powerful woman, we will help you increase your effectiveness and ability to be an inspirational leader that makes an impact.
The document discusses developing a personal brand through strategic planning and online presence. It recommends focusing on your strengths, passions, and how you can help others. A personal brand strives to build trust and connections through authenticity, an online platform, and ongoing commitment to self-improvement and helping solve problems. The final section provides resources for personal branding and ways to stay connected.
Charleston PR & Design is a full-service marketing and PR firm established in Charleston in 2008. In 2012 we opened Asheville PR, a division in the Asheville area. We offer crisis communications, strategic marketing, public relations plans and much more.
This document summarizes lessons learned about improving findability, or making content easily discoverable, on magazine websites. It discusses defining findability, the company's history and goals, and successes and lessons in strategy and organization, design and development, content, and marketing and measurement. The key lessons are to prioritize findability from the start, know your goals and audience, create abundant keyword-rich content, and continuously test and improve through experimentation and analytics.
The document outlines a presentation on reinventing one's job search. It discusses why it is necessary to reinvent given changes in the job market and competition. It also presents strategies, tools, and direction that job seekers can reinvent, such as networking tactics, resumes, cover letters, and defining one's skills and goals. The presentation encourages attendees to identify what aspects of their own job search process they need to reinvent to ensure success.
The document discusses developing a personal brand through creating a personal brand vision statement, defining what you stand for and your area of expertise. It emphasizes the importance of consistency across online and in-person platforms to effectively communicate your personal brand. The personal brand statement of Samantha Dennis, president of Red Shoes PR, is provided as an example.
I started Verve Search in 2009, with a laptop, in 2017 we were 35 people and sold to Omnicom Media Group. Today, we are 50 people. This is my presentation from Unboxed conference in Oxford, sharing my experience in building and developing teams.
This document discusses four top tools for content marketers: BuzzSumo for analyzing content topics, competitors, and influencers; HubSpot as an inbound marketing and sales platform to grow traffic, convert leads, and build customers; ClearVoice as a content marketing platform and marketplace to identify influencers, analyze competitors, and employ best practices; and Canva for creating graphics without design experience through its online image creation tools, free stock photos, and educational resources.
Learn more about personal branding via social media, particularly LinkedIn, for CPA professionals. This deck covers topics such as:
- What is personal branding?
- Why personal branding is important.
- Defining personal brand equity.
- Developing a personal brand statement.
There are true-life examples and best practices shared throughout.
Sample LinkedIn Marketing and Sales FlowchartJeff Zelaya
The document outlines a LinkedIn marketing and sales strategy flowchart. It shows how to optimize individual profiles and company pages to drive awareness through groups, status updates, referrals, and SEO tactics. Prospecting templates, target lists, and follow up tactics are used to engage leads and qualify hot prospects. Pre-call preparation, scripts, and demos are then used in the sales process to close viable opportunities that meet the criteria. Leads that do not meet criteria are put in a marketing nurture process or identified as non-viable.
The document discusses teamwork and leadership. It explains the stages of team formation as forming, storming, norming, and performing. It provides tips for how to be a leader, such as knowing your work and team, having clear roles and responsibilities, providing feedback, and celebrating successes. It also gives advice for how to be a team worker, like using your strengths, understanding objectives, listening, communicating, being reliable, helping others, and maintaining a positive attitude. The presentation ends with contact information for any questions.
Blogging can be a successful way for businesses to reach customers online. Search engines like Google return blogs in 60% of top search results. Blogs provide a low-cost way to publish content and build an audience worldwide. The author shares their experience using blogging as a PR strategy for their nonprofit work, which led to new website opportunities and clients contacting them about their expertise. The key takeaways are to have an opinion, share it online, engage with your target market by helping them with research and listening to their needs.
LITE 2016 – The Importance of Personas [Mike McGrail]getadministrate
The document discusses the importance of creating personas to better understand customers and prospects. It recommends gathering information about a persona's job role, skills, goals, problems, and potential objections through internal sessions, job specifications, LinkedIn, interviews, and then creating documents and presentations to share the personas across teams to keep them front of mind when making decisions. Personas should be refreshed on a quarterly basis.
This document provides tips and strategies for search optimization and link building. It discusses choosing keywords, optimizing webpages, submitting sitemaps, analyzing link factors like anchor text and site trust. It recommends creating high-quality content like articles, videos and tools to attract links organically. It also suggests distributing content widely on social media, directories and by engaging on blogs and forums. Additional tactics include joining groups, signing up for directories, and getting creative with badges, widgets and partnerships. The overall goal is to understand search algorithms and build a diverse network of relevant backlinks.
This document outlines steps for improving a website's search engine optimization (SEO) over time. It recommends reviewing the current website to identify issues, researching important keywords, optimizing content for those keywords, maintaining an active social media presence, tracking rankings to measure results, keeping an eye on competitors, and hiring an SEO expert and content writer for long-term support. Consistency in content and SEO efforts is key to seeing gradual improvements in search performance and traffic.
Marketers should think like movie producers by using storytelling techniques in their work. Stories are at the heart of marketing. Following a three-act structure, building better characters, and knowing the medium are important for becoming better storytellers. Marketers should also understand what audiences want, such as access, information and entertainment. An effective strategy is taking an episodic approach where a campaign story is told over time through multiple videos and interactions, allowing for more engagement with the audience and responding to ongoing conversations.
Learning to Share Your Sandbox - Developing Effective Partnership AgreementsBloomerang
The document discusses how to identify and strengthen key partnerships. It emphasizes that collaboration requires effort and allows organizations to achieve more together than alone. The presentation provides tips for organizations to evaluate potential partners, have internal conversations to define goals for partnerships, and start conversations with the right questions. It stresses defining commitments, roles and resources in partnerships to ensure they are strategic and mutually beneficial.
In part 2 of our professional services masterclass series, we discuss what makes web design and content engaging, and share some practical tips on driving the right visitors to your site in greater numbers.
This document discusses how content marketing is often misunderstood as just creating entertaining content, but is actually about delivering valuable content to attract and engage a target audience to drive business goals. It emphasizes the importance of understanding your audience, brand, and sales funnel to create effective content marketing. The presentation provides advice to get to know these elements in order to strategize and create content that combines your audience and brand messaging.
Are you a business owner and/or decision maker?
Tired of carrying the load and recognize you need help reaching your business goals?
Need a team? A “Growth Team”?
Growth Teams are for those business owners who can’t remember what business they're really in because they're focused more on their business than their passions.
Growth Teams are also for the business and/or business owner who is ready to reach the next level and really thrive and compete!
Growth Team:
Business Services + A Network of Experts < Selected by YOU and delivered through ONE voice
Here’s How it Works:
Step 1: You Can create a package from a list of services
Step 2: We Can develop a strategy
Step 3: Together, we can grow your business
So What Are You Waiting For?
This document discusses considerations for bringing SEO in-house. It recommends thoroughly understanding current SEO efforts and long-term plans before hiring. An in-house SEO may be part of marketing, IT, or their own department depending on company structure. The SEO's needs and authority level should be clear. Different website types require different SEO strategies. Finding the right candidate requires a realistic job description and compensation. Proper planning helps ensure long-term success of in-house SEO.
Learning Objective: Explore methods that help improve leadership habits
Description: In order to reach ever-higher levels, leaders must not be afraid to think and lead differently. Earning a high-demand position means nothing without the ability to influence others to go above and beyond in order to achieve the mission. To do this, successful leaders must start with the conversation going on in in their own minds. Starting with “I’m going to be the (fill in the blank with what you want).” The next step is to understand what you need to go out there and become that person. This seminar aims to empower women to take on leadership roles, to lead change with more conviction and confidence, and to improve their workplaces and communities. By offering an understanding of the complex issues related to being a powerful woman, we will help you increase your effectiveness and ability to be an inspirational leader that makes an impact.
The document discusses developing a personal brand through strategic planning and online presence. It recommends focusing on your strengths, passions, and how you can help others. A personal brand strives to build trust and connections through authenticity, an online platform, and ongoing commitment to self-improvement and helping solve problems. The final section provides resources for personal branding and ways to stay connected.
Charleston PR & Design is a full-service marketing and PR firm established in Charleston in 2008. In 2012 we opened Asheville PR, a division in the Asheville area. We offer crisis communications, strategic marketing, public relations plans and much more.
This document summarizes lessons learned about improving findability, or making content easily discoverable, on magazine websites. It discusses defining findability, the company's history and goals, and successes and lessons in strategy and organization, design and development, content, and marketing and measurement. The key lessons are to prioritize findability from the start, know your goals and audience, create abundant keyword-rich content, and continuously test and improve through experimentation and analytics.
Companies market their brands, so why shouldn't you?
Explore this guide on building your personal brand to help increase your online clout in the professional space. The world is changing; there there are fewer jobs and more candidates applying. So it's vital you create a personal brand that facilitates your job search and career goals.
Want more tips on building your personal brand? Attend a Professional Diversity Network career fair or networking event, and remember to stop by PDN World! Explore the events calendar today at prodivnet.com/events.
Presentation by:
Lauren Hernandez
Passionate Digital Marketer
The document discusses personal branding and provides steps to develop a personal brand. It defines personal branding as a combination of one's image and reputation similar to a company brand. An important part of personal branding is developing a brand story that communicates one's value to their audience and their unique promise. The document encourages attendees to take steps like updating their LinkedIn profile and sharing their brand story to help promote their personal brand.
Build Your Brand: Make A Name For Yourself Through Effective CommunicationNathan Young
This document provides guidance on building a personal brand through effective communication. It discusses defining your brand through attributes like being authentic, distinctive, relative and consistent. It also recommends conducting a SWOT analysis to understand your strengths, weaknesses, opportunities and threats. Additionally, it advises identifying your target audience and competitors, crafting a positioning statement and value proposition, and proving your brand through work experience, networking and social media platforms like LinkedIn. The overall goal is to strategically shift your brand toward a specific goal and differentiate yourself from others in your field.
How to Plan and Build a Content Marketing StrategyLiz Bedor
Step by step guide on how to plan and build an effective content marketing strategy. This will be covered in the following sections:
Discovery
Destination
Team
Editorial
Customer Journey
KPIs/Reporting
Optimization
Build Your Brand: Make A Name For Yourself Through Effective CommunicationJoe Barnes
Learn the basics of personal brand building through this easy to follow presentation modified for the web. While this presentation was aimed at graduating college seniors, anyone looking to take control of their image, reputation, and success will find useful tips on building a strong brand that will resonate with their audience.
Presented by Nathan Young and Joe Barnes.
How to Boost Your Content Marketing EffortsScripted.com
More companies are turning to content marketing to generate awareness, trust, and ultimately new customers. However, setting your company and team up for success takes a lot of work – starting with a clear strategy. In this webinar, Scripted’s CRO, JD Peterson, spoke on how companies can boost their content marketing. Focusing on four key areas, listeners learned about how to know their audience, set their team up for success, determine publishing quantity, and measure results.
This month we'll explore the topic of Blogging Your Brand. Join us for this webinar as we get an overview of how important blogging is for your organization.
5 Content Distribution & Promotion Strategies To Ignite Your BusinessGreg Shuey
Amazing content will do nothing for your business unless it is seen, digested, and acted upon by your audience. In my slide deck for the Salt Lake Business Conference, I show you five promotion and distribution strategies to help ignite business growth.
Mad Mind Studios is a full-service branding agency located in Los Angeles. They provide branding, marketing, web design, and other creative services to help clients become more successful. Their team combines creative and analytical minds to craft beautiful and functional brands that increase profits. They have 10 years of experience providing great customer service and go to extreme lengths to ensure client success.
Yes, You Can Write and Publish A Business Book in 6 MonthsPeter Levitan & Co.
You can research, write and publish a business book in 6 months. I've done it twice.
This presentation was written for an advertising industry audience at HubSpot's 2014 Inbound Conference. But the learning and tips are relevant to every marketer. Here is one example of what I call content multipliers that will help you create a powerful book on virtually any subject... add expert interviews.
I did this for my book The Levitan Pitch. Buy This Book. Win More Pitches. It is up on Amazon.
A new and improved edition of our introductory services for law firms. The Benchmark Report is our basic site audit and competitive analysis and provides the client with a comprehensive strategy to improve your online legal marketing.
A few practice areas where we have helped attorneys grow their business include:
-Corporate Litigation
-Real Estate
-Energy
-Finance
-Patent Law
-Regulatory
-Class Action
-Immigration
*Members of the Southern California and New York City chapters of the Legal Marketing Association. We are invited to speak at conferences like the LMA because of our excellent reputation for online legal marketing.
How to exploit LinkedIn to systematically generate prospects and quality leadsGilbert Mizrahi
This document provides tips on using LinkedIn to generate quality leads and prospects. It discusses positioning your LinkedIn profile to attract the right connections, searching for potential leads within your target audience on LinkedIn, connecting with them in a personalized way, and using creative cold emailing strategies. These include crafting email sequences, finding contact information for those not in your network, and verifying emails before sending to avoid issues. The goal is to systematically connect with prospects and generate business opportunities through your LinkedIn network and outreach.
Advanced Marketing Tips for Accountants & BookkeepersHubdoc
Cristina Garza, founder of Accountingprose, Xero Gold Partner and Hubdoc Top 50 Cloud Accountant, knows a thing or two about building a consistent and recognizable brand. She joined us for a webinar to discuss advanced marketing tips for accountants and bookkeepers. Use this link to watch the webinar: https://hubs.ly/H08sQ6r0.
Digital Marketing Strategies for Freelancers Navneet Kaushal
Learn about the latest digital marketing strategies for freelance web designers, web developers & hosting Resellers to increase their sales in this presentation from Navneet Kaushal, CEO PageTraffic Inc
Everyone is in the publishing business now. This presentation discusses what content marketing is about and steps on how to start acting like a publisher when writing content.
This document discusses branding and self-marketing strategies. It emphasizes that in today's business world, individuals must market themselves as brands. Effective self-marketing involves positioning yourself as unique and valuable to potential employers or clients. The document provides tips for differentiating yourself from competition, building credibility, and leveraging technology to promote your personal brand.
AdvisorDeck has released tools to gain insight into how your prospects are engaging with your marketing efforts.
These slides from our webinar cover:
- The types of data that AdvisorDeck tracks on behalf of your prospects
- Where you can find this essential data
- How to use this data to inform conversations with prospects
- How this data can be used as a reference point during client meetings
For more information about our product and how our online marketing suite of tools can help financial professionals market themselves online, stop by our website here: http://getadvisordeck.com/feature-list/
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
2. Writing Services
US
Behold, the power of the pen.
• Copywriting
• Blog Writing & Posting
• Whitepapers
• Press Releases
• Ghostwriting
• Executive Speeches
Wr
iting Services
3. Content Strategy
US
Tell the stories that support your claims.
• Editorial Calendar
Development
• Website Structuring
• Social Media Blueprint
• Content Recycling
• Analytics Insights &
Optimization
• Integrated Marketing
Planning
Co
nte
Wr
g
ate
nt Str
y
iting Services
4. Brand Positioning
US
Find the message in your madness.
• Brand Therapy
• Immersive Consulting
• Creative Direction
• Naming
Brand
Positioning
Co
nte
Wr
g
ate
nt Str
y
iting Services
5. US
The process to communicate
with power & purpose.
DIAGRAM: Collaborate in working whiteboard sessions.
FILTER: Outline advantages, offerings, audiences, priorities.
DEFINE: Position properly.
STYLE: Draft messaging with personality.
ASSESS: Evaluate feedback.
REFINE: Revise to optimize.
8. YOU + US
Muse-managed Resources
Qualities: Tenured. Specialized. Committed.
Consultants
S t ra
tegists
Wr i t e r s
9. YOU + US
External Resources
Considerations: Specialty. Personality. Practicality.
Insight
Design
Consultants
S t ra
tegists
Wr i t e r s
Project
Manager
Web
Digital
Media
PR
Photo &
Video
10. YOU
Our ideal client…
• Values brand building over knee jerking.
• Aspires to improve value perception, lead quality and client advocacy.
• Has bold aspirations that align organizational strengths with marketplace
demands.