Danny Wright created a music video as his main product and two ancillary texts: a digipak and advertisement poster. These products promote each other by having intertextual references, similar styles, and distinguishing links. The theme and branding help establish a clear style and identity for consumers. A unique selling point gives the products something no other has to appeal to audiences and make the links between products more effective. When the products are linked through branding and unique selling points, audiences can recognize the promotion and purchase the products even seeing just one.

1. HOW EFFECTIVE IS THE
COMBINATION OF YOUR
MAIN PRODUCT AND
ANCILLARY TEXTS?
EVALUATION 3 – BY DANNY WRIGHT

2. THE PROJECT
• My task was to create a music video which will be addressed as my ‘main product’ and then with the
accompany of two ancillary products known as 1- a Digipak and 2- an advertisement/ poster. These
were my print media creattions.
• These media products work hand in hand as they help promote one another, the print product usually
does ‘all the heavy’ so to speak as it’s main purpose is to advertise the video product. This is one of the
longest teamwork hand in hand promotion style used in mainstream media and it is the most
successful!
• However, the success doesn’t happen out of luck, it comes from how well the music production and
ancillaries work together for promotion. So they need either intertextual references to one another,
similar style or a certain distinguishable link so that the target audience can put two and two together,
realise it’s promoting that amazing music video they watched a week ago and now want to buy the
CD. There’s key things to include when making the links and that usually means having the star on
both products as well as having a logo or style.

3. THEME AND BRANDING
• The theme is just as if not more important than hand in hand promotion as it
establishes a clear style/theme for consumers and having used three of the most
recognised colours and then using shades of red, white and black makes it a very
catching theme. These are the most powerful colours in graphic design, so I used
them for my Digipak as well as my poster.
• Brandings are used to establish identities of products and/or companies and it’s a
companies/products brand that makes them unique or recognisable. For
example my branding would be the record labels used on the digipak ‘shady
records’. Links artist to product.

4. UNIQUE SELLING POINT (USP)
• With all media products, a USP is only there for one thing… To give a product
something no other product has in order to make it appealing to the ever hungry
audiences who crave innovative ideas and originality. It’s very useful in all
products but especially in ancillary texts as it makes the links more effective if
they’re seen on posters and then videos. A USP is vital when distinguishing links
between labels and products.
• I would procced in saying my USP would be my artists record label ‘shady
records’ or the very challenging narrative In the music video and/or style in which
it was created. As its not cia word of mouth and this making promotion easier.

5. TO CONCLUDE
• Linking products helps audiences establish products with labels and/or
companies which then allows them to notice if that is the particular product
they’re looking for. I.e. the link between word of mouth from my USP and ‘shady
records’ allows the audience to recognise the promotion and thus inevitably
purchasing the product. Even if the audience was to only see one product, it will
link to the other ancillary product and/or the music video. This type of promotion
is almost like a personal synergising of your own USP and brands.
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