The document discusses how to effectively combine a main product with ancillary materials and create a consistent brand identity across various marketing elements like music videos, digipaks, and advertisements. It provides examples of using similar photos, colors, and text in real digipak designs and advises considering how the designs of digipaks and advertisements will sell the song or album to the intended audience.

1. HOW EFFECTIVE IS THE
COMBINATION OF YOUR MAIN
PRODUCT AND ANCILLARY
TEXT?

2. HOW HAVE YOU CREATED A BRAND
IDENTITY ACROSS YOUR MUSIC VIDEO,
DIGIPAK AND ADVERT?
Using the
same shots for
my ancillary
tasks and main
task.

3. COLOUR

4. EXAMPLES OF USING SIMILAR
PHOTOS IN REAL DIGIPAK WORK

5. TEXT

6. HOW DO YOU THINK YOUR DIGIPAK
DESIGN WILL SELL THE
SONG/ALBUM TO THE AUDIENCE?

8. Front Back

9. HOW DO YOU THINK YOUR ADVERT
DESIGN WILL SELL THE DIGIPAK TO
THE AUDIENCE?

10. POST RELEASE