The document discusses audience feedback received on a music video and album created for an unsigned R&B artist named Tyler Noel. Key elements of feedback included adding more scenes showing the male antagonist's disrespectful behavior, fixing issues with lip syncing, and changing some elements like a dance scene to better fit the R&B genre. The feedback helped improve the music video and other promotional materials to better target their young female audience and showcase Tyler Noel's message of female independence in the R&B genre.

1. EVALUATION
QUESTION
THREE

2. WHO IS OUR AUDIENCE?
An audience is an individual or collective group of people who rad or consume any media text.
Whilst genre are widely recognised principles for selecting and organising material that provide
practitioners with a patterned approach to content which many parties working in a mass
media industry agree contain the elements of success. Though separate definitions, these two
concepts link together in order to produce great products in an industry. Stated by theorist
Turow, a genre allows products with a good chance of success in the market place to be easily
produced, whilst providing creators with comfortable moulds in which narrative can be
explored while character, setting, even action remain the same. Having conducted research into
the Rhythm & Blues genre, we were able to gather information that told us that our target
audience would be predominately young females aged between the age 15 to 30. Being that the
message of the song depicts a strong independent woman, we felt that our product would be
best suited to continue targeting the female audience as the lyrical content within is more
relatable to those in that age group allowing them to connect to both the artist and her music; an
aim that would we hope to acquire in order to make the artists debut album a success.

3. When it came to the construction of our audience feedback questionnaire, there were key
elements that we had to take into consideration in order to get the best response that could
actually help our product improve in fitting the mould of a successive R&B product.
One of these elements was the audiences perception of the song itself, in terms of lyrical
content and its overall meaning and message. This was an essential element as we aimed to
challenge the typical conventions of the R&B genre by choosing a song that provided us with a
fast tempo but the lyrical content usually associated with slow tempo song. Wanting to have a
message that goes against the stereotype of a weak female character singing about heart break,
we wanted to make sure audiences could see the message of the product whilst challenging
some R&B conventions and maintaining others in order to create a character that audiences can
feel inspired by whilst not diminishing the creative mould that allows for a successful product
to be developed.
Another element that we considered to be a key, was simply finding out what people thought of
our idea which we were driven to create after countless research into the genre and its icons
similar to Tyler. Being a form of exposure for Tyler, we wanted to see what others thought of
our idea including the artist herself as it was her chance at exposure and we wished to create a
product that looked legitimate and to Tyler's liking.
QUESTIONNAIRE CONSTRUCTION

4. USE OF TWITTER & FACEBOOK FOR PROMOTION
Living in an era where technology has a foothold within everyone's lives, I feel that the best way to
market our product would be through the use of social media such as twitter and Facebook. With
nearly every individual having access to the internet through broadband at home or 4G on the go,
promotion through these sites would be the best option to make especially since Tyler has both a
Twitter account and a Facebook fan page where fans post comments daily. With each member of
our group owning both a twitter page and facebook, our product has a total of eight different
promotion locations meaning a higher rate of exposure to work with especially since we as well as
our friends all fall in the R&B genre age range meaning we directly target our audience. Looking at
Tylers already established Facebook and Twitter page we can see over 3,000 fans that already have
an established view and love for Tyler further allowing us to promote her work to our target
audience.

5. OTHER FORMS OF MEDIA PROMOTION
Aside from social media websites, we also have the resources we use to
present our work through out our work. Using Slideshare, all content in the
form of presentations are made available to the public meaning that any
slides related to the R&B genre and Tyler would cause one of our groups
many presentations to appear in the recommended section on the left. This
means that we can continue to see exposure to audiences interested in the
R&B section community of slides in Slideshare.

6. WORD OF MOUTH PROMOTION
Being teenager that still go to school, we also have access to word of
mouth as friends and fellow students look at products to see people
they know on the internet. Usually an attempt to poke fun, since all of
our cast were friends from school social groups associated with each
member of our group were inclined to check it out. Which in turn
offered some opinions and questions. One the positives and negatives
of our music video.

7. THE EFFECT OF AUDIENCE FEEDBACK
“We hardly get to see the male antagonist in the music video” – This was something that took
large amounts of consideration and had a massive impact on our product. Due to lyrical
content, as a group we struggled to implement the antagonist, as a lack of characterisation
made him difficult to portray as a ‘bad guy’. To counter this rather than simply adding
multiple shots of antisocial behaviour, instead we would pick and add shots that showed him
disrespecting the protagonist. This would allow us to show his antagonistic ways whilst not
hitting the audiences with too many flashback shots that would decrease the narrative and
turn our product into a montage of antisocial behaviour rather than its intended female
independence aim.
“Lip syncing out of place in a few places”- This is something we had to sort out as a group.
With the rendering issues speed and issue completely different with that of Final Cut Pro, our
product had sections where lip sync was against the lyrics leading to a reduction in quality
and flow in the music video. From this, we had to go back to Final Cut Pro and ensure that
editing was precise to meet the rendering issues.

8. THE EFFECT OF AUDIENCE FEEDBACK
“Change the colour of the video to a darker colour, to give it a more emotional look”- Being a
product of the R&B genre, a lot of people asked why and advised that we use the use of dark
colours particularly the combo of black and white used by the typical conventions. Taking
this on board, we used these dark colours only a small fraction more than before, this is due
to the fact that we aim to juxtapose the usual conventions of the genre rather than
completely harbour it. Meaning that we used it for shots where we wanted to add realism
and show the negatives of the relationship but continue to use bright colours to connote her
joy in revelation.
“Does he leave? LOL” – The question of questions asked by many and almost all who viewed
the lyric and main pitch of our product. Not knowing our selves due to the song explicit title
being a question itself, we felt that this is something that we should leave for audiences to
decide and interpret the end themselves. Whether audience want to follow the independent
route and come to the conclusion that she leaves him because she is sick and tired of all the
disrespect or follow the undying love route where she forgives him and stays because of the
years they have been together however she will maintain this new attitude and perception on
the relationship because she is ‘way too grown’. Though we hoped with the implementation
of scenes that show disrespectful actions by the antagonist, perhaps audiences would be
slightly swayed to follow the independent route that we hoped.

9. THE EFFECT OF AUDIENCE FEEDBACK
“Does he leave? LOL” – The question of questions asked by many and almost all who
viewed the lyric and main pitch of our product. Not knowing our selves due to the song
explicit title being a question itself, we felt that this is something that we should leave for
audiences to decide and interpret the end themselves. Whether audience want to follow
the independent route and come to the conclusion that she leaves him because she is sick
and tired of all the disrespect or follow the undying love route where she forgives him
and stays because of the years they have been together however she will maintain this
new attitude and perception on the relationship because she is ‘way too grown’. Though
we hoped with the implementation of scenes that show disrespectful actions by the
antagonist, perhaps audiences would be slightly swayed to follow the independent route
that we hoped.
“I think you should get rid of the little dance. It doesn’t fit with the music video”- During
our first draft of the music piece we had a scene where the protagonist did a little dance
in front of the mirror as she reflects on the relationship and her maturity. When we
showed this to our classmates many were against the scene as they felt it took away from
the R&B feel and more of a Pop product. Seeing this we removed the scene in order to
maintain the R&B appearance we aimed for and appeal to the audience we were
targeting.

10. FEEDBACK IN RELATION TO OUR PRINT
PRODUCTS.
DIGIPAK FEEDBACK- When it came to the development of a digipak; being a group of three, we
each had our own opinion on what we think would be the perfect cover. This lead to the
development of three separate digipak cover drafts each by one of us. Once completed, we asked
people within our target audience age range as well as Tyler herself to choose a cover they felt was
better to fit our product. With a large majority choosing the still image with the protagonist back
against the antagonist we asked why and were met with something we did not consider which
would be that “The second digipak cover would be better suited to the single as it gives us a clearer
concept of the song's content. Especially since Tyler Noel is an unsigned artist, most people don’t
know who she is” After hearing this we chose to go with the audience favourite as we realised
clouded by our own creations we forgot that this is a promo album for Tyler not us and if the
audience lack the knowledge to know who she is we must make sure to promote an image that she
deemed fit.

11. FEEDBACK IN RELATION TO OUR PRINT
PRODUCTS
Magazine Advert- The feedback gained through the
asking of others in relation to our magazine advert was
similar to that gathered from the digipak as audience
members often praised the overall link between all
three of our products. When asked what stood out
audiences described the use of the enlarged image and
implementation of the digipak. However, we were
advised by audiences to add the use of made up reviews
if we wanted our product to look more professional as
without them our advert would not look legit and quite
bland as it left a giant empty space which effected the
overall images special view.
The use of a bold different font on the phrase ‘OUT
NOW’ was also complimented and liked by audiences
who felt that it offered a bold message that could be
seen from a distance without looking out of place in
comparison to the other images. From this feedback we
were able to develop a magazine advert that fit the
conventions associated with the R&B genre.

12. Theorist Maltby stated that formats and formulas help to guide audiences in their viewing of
products, though this is mostly revolved around the film industry it has application to the music
industry as well as the codes and conventions of a music type genre help guide an audience in the
viewing of a product. With the juxtaposition of some conventions and the maintenance of others
within the R&B genre, we strived to guide our predominately female audiences to see that this isn't
your usual R&B product but one with a twist centred around female independence and power. In a
whole, I think that our music video is successful in achieving what we aimed for it to achieve.
However, there could be some room for improvement if we want our product to be a complete
success. For example, the use of a continuous storyline narrative that showed the male antagonist
being more antisocial in order to clearly distinct the distance between the two characters within
the music video. Things like this could have made the video increase in quality and look more like
a successful product. However, the audience feedback did help increase the videos overall positive
aspects that would be liked by our target audience.
OVERALL REFLECTION