The document discusses the effectiveness of an album advert and digipak in promoting an artist's album and music video. The advert uses visuals from the music video to create recognition and relates the album to the artist. It includes positive reviews, awards, and the artist's social media to promote the album and artist. The digipak matches the indie genre and includes visuals from the music video to link the two. It also promotes the charity that helped with filming. The advert and digipak are linked through continuing graphic design elements and matching imagery of the artist. Both reference symbols from the music video to connect all promotional materials.

1. B Y T O B Y O R C H A R D
HOW EFFECTIVE IS THE COMBINATION OF
YOUR MAIN PRODUCT AND ANCILLARY
TEXT?

2. HERE IS THE ADVERT AND DIGIPAK

3. ADVERT EFFECTIVENESS
We wanted to make sure that in the Advert there was
something in it that the audience could relate to the
Music Video. This was the use of the artist leaning
next to the Red Telephone that can be see in the
Music Video. We also wanted to make sure that this
advert would make the album sell that is why we
included the artist as people are more likely to buy the
album if they know who the artist is. To make sure
that are advert attract the attention of our audience
we made sure that we included ratings of the album
on the advert such as “Powerful” and Inspirational” by
including these trigger word it make the audience
more likely to buy the album. We also added the 5
gold star rating to show that the album is award
winning with is back up with The Brits critics choice
award winner 2016 this make the album look
reputable with the help of the gold title. We wanted to
make sure that the artist also get exposer from this
album by including their Twitter and Instergram
names so that people can look Tom up and follow
him. The last point is we wanted to include the
release date so that that our target audience know
what day to rush down to the shop or online and go
and buy the album.

4. DIGIPAK EFFECTIVENESS
• For this part of the ancillary text we
wanted to make our digipak stand out
from the crowd and by indie to match
the genre of the album. We followed
the Televised bard theory by Sven
Carlsson to a tee by include shots from
the Music Video into are Digipak for
example the graffiti that is on the inside
front cover and the cd circle are piece
that can be seen in the video. We did
this so that the audience could make a
link between the video and the Digipak.
Lastly we also wanted to help out
Sportable as they help a great deal
whilst in the filming process. So we felt
we owed the one so that is why we
have included a whole section about
Sportable in the inside front cover on
how to donate and a little story about
the company.

5. LINK BETWEEN THE ADVERT AND
DIGIPAK
• The main links between the
advert and the didipak is the
way we have used the sides of
the advert and the digipak to
make it look like the title of the
advert is run of the end of the
page and join back underneath.
This is seen on the front cover
of the digipak and also on the
advert. Another link is the artist
we wanted to make the
audience feel like they had a
connection with the artist. The
artist is the wearing the same
clothes and holding the
basketball in the advert and
the digipak. We also used the
same filiters, a dark one, to
emphasise the depressive
nature of the story.

6. LINK BETWEEN ADVERT AND MUSIC
VIDEO
• There is two main links between the
advert and the music video are;
• Again we wanted to make sure that
the audience could find a link
between these two thing. This is
show though the picture of the artist
next to the phone boxes as seen in
the advert the. These phone boxes
are also see in the music video as
you can see in the screenshot to the
right. The last main link is in the
advert you see the artist holding the
basketball we have done this to
symbolise the unity between disable
and able people through sport. This
link is establish because in the you
see the wheelchair basketball player
holding a basketball the same as on
the Advert.