This is the second evaluation question to my OCR GCE Media Studies A2 coursework.

2. For this coursework, the brief that my group followed included creating a main product of a video and ancillary tasks
in the form of print media. This included a Digipak and an advertisement.
I feel that creating these three products together is effective. A music video for an artist or in our case a band, is
usually released when a new single is completed or when and album is completed. For example, relating to our genre
of alternative rock, Coldplay released a music video Adventure of a Lifetime to show of their new single before there
new album A Head Full of Dreams was released. This is similar to my groups production as we have created a music
video with our albums main single and then we have created a digipak with the rest of the album songs along with the
single. Completing these two tasks together has allowed us to be as realistic as the bands and artists in reality.
Our groups music
video with song
from album
‘Meanwhile’
Front and Back of
Digipak with single
‘Meanwhile’ shown
on list of songs.

3. With the advertisements, from research, these are usually released when a band or an artist has an
upcoming album, concert, festival or gig. Due to a large proportion of bands and artists releasing new
album, we felt that a digipak and an advertisement would work hand in hand as our audience (if we were
selling this too them) would be able to find the advertisement with the name of the band/artist and the new
album. Then they could from the information in the advertisements, go out and by the new album because
they know that it exists. If the advertisement was not created then some of the potential audience would
miss out on the album due to lacking information that the album exists. These three tasks link hand in
hand with each other and if the music video did not have any ancillary productions to go along side, then
our audience (if we were a real band) would not be as interested if our band was advertised and an album
provided to act as a context to the new video.
Our groups
advertisement to
show our
digipak/album and
the release date to
our audience.

4. It can be said that these tasks together were not 100% effective. The brief that was chosen was to complete a
video and print media. In this improving technological society that we live in along with our target audience
being young, there is a decreased popularity for advertisements that are in print from. It can be said that the
majority of the younger generation prefer to use digital technologies to gain information rather than buying
magazines were an advertisement may be featured. With the creation of a print advertisement, it could be
suggested that with a small upcoming band, that album, tour or concert dates might be missed by the
potential audience as they have not picked up a magazine like Alternative Press. It could have been said that
especially for a younger adult audience that a music video being created alongside web based ancillary tasks
may have been more effective in the current technological world. An example of advertising online could
include posting on social media when a new album or song will be released.
For the digipak, again it could be said that this may not work especially for my
groups target audience due to the increase in demand for music streaming
services. For example, Apple Music and Spotify. Society has already seen a
change from using VCR to CDs and DVDs and this could be said to be occurring
again with CDs and DVDs to digital streaming or downloads. From my own
experience as a media consumer, the majority of my generation do not go out
and buy CDs. They listen to new music on these streaming services listed above.
Again, it could have been said that completing a music video may have worked
better with web based ancillary tasks.