The document discusses fonts used on existing music products such as posters and digital packs. It notes that artists often use custom fonts to advertise themselves which become associated with their brand. Bruno Mars' name uses a distinctive font while "Live" stands out in a different, bold font. Katy Perry also uses an electro pink font that people associate with her brand. The Beatles keep their poster minimalistic with just their name in their iconic font. For a music poster and digital pack, the document recommends using consistent fonts throughout but featuring the artist's name in a different font to draw attention, mimic existing successful designs, and make the products look realistic.

2. EXISTING PRODUCTS

3. FONTS USED ON EXISTING PRODUCTS
Here it is clear to see that Bruno Mars as an artist uses many different fonts to
advertise himself. Like many others artists his name is written in the font that
people know Mars for it is a specific font which we associate with him, this is what
I’ll be using on my music poster and didgi-pack because it is conventional for
artists to use a specific font to advertise themselves. I like how ‘Live’ is written
because it is bold, and large but in a different font so this draws attention to this
from the name itself. The contrast in colours outlines continuity and the yellow
here refers back to Bruno Mars’ album ‘Do-Wops & Hooligans’ it then advertises
the product clearly.

4. FONTS
Like Bruno Mars/ Katy Perry also uses a font specific to her. The bright pink
electro sort of font, is typical of the pop genre because it is bright and
outgoing and you can tell it is Katy Perry just from the font. The ‘part of me’
font is in the same font as her name but is thinner and white which is in
contrast but is effective. I like this font because it is girly and creates an
impact, it is a font as an audience they would be able to remember the font
and always associate it back to Katy Perry. It is effective because it stands
out from the background of the poster.

5. FONTS
Here The Beatles only have one font on their poster. This is iconic to the band
because most of their products are always minimalist and people know
them based on their font because it refers to them as it is seen on all their
products. I like that they only have their band name on the poster because it
makes it appear realistic and you immediately look straight to the image. I
will be having more than just a title on my poster though because I need to
give more information to the audience about an upcoming album.

6. DIGI-PACK FONTS
Moving on to digi-packs the fonts used on
these products are a lot like the ones of the
posters. The artists all use the same
techniques and use their personal logo for
their names so audiences and fans associate
their selves with the artists. It is a clever
technique because it reinforces them as
artists. I like the font Ellie Goulding uses for
her name because the spacing between the
letters are equal and effective, making it
easy to read and also to remember.

7. FONTS OVERVIEW
• I HAVE RESEARCHED INTO EXISTING PRODUCTS AND THEIR FONTS AND WHAT I THINK WOULD LOOK
EFFECTIVE ON MY MUSIC POSTER AND MYDIGI-PACK, I WILL MAKE SURE THE FONTS I USE ARE THE SAME
THROUGHOUT BUT THE NAME OF MY ARTIST WILL BE IN A DIFFERENT FONTTO BE LIKE EXISTING
PRODUCTS BECAUSE I WANT THEM TO LOOK REALISTIC AND BELIEVABLE.