1. Question 2 – How effective
is the combination of your
main product and ancillary
texts?

2. The combination of the main media music video and the ancillary
texts is very effective as they work very well together, there are clear
similarities between the two different areas, the first being the
consistent house style that can be seen throughout all of my media
products such as the music poster and the Digipak. This house style
matches the overall tone of the video as in the editing process we
added an effect that makes the shots high in contrast to show that it is
in a dream state, the same technique is used on the artist on both
ancillary products.

3. The character placement used on the ancillary products is similar to
that of a real music artist; the medium close up allows the audience to
see the characters emotion, and the lack of direct address not only
matches the video but it also is common on album covers in the pop
genre, medium close-ups are also frequently used throughout the
music video. On the ancillary products the artist matches the
protagonist on the music video, this is a convention of most music
videos and Digipaks as the music video usually focuses around the
artist.

4. The draft design of the ancillary products allowed me to find out who
my artist who will appear on the front should be; I came to the
conclusion by following conventions as well as Neale’s mental
machinery as the audience have reacted well to the artist being in the
music video. In terms of mise en scene, the high key lighting is
similar on both the music video and the ancillary products to make
the artist stand out from the other characters, or the background, the
overall blue tone to the ancillary products matches the theme that I
tried to create in the music video which was the sense of being pure
and nice, which is expected from a predominantly pop artist. I
believe that the combinations of the different media texts are very
effective when it comes to creating a certain feeling as well as
following the pop genre.