The document discusses how effective the combination of the main product and ancillary texts is. It explains that a website and digipak were created to promote the artist and product using the concept of synergy, where multiple products share similar interests and promote each other. Consistency across the website, digipak, and music video was achieved through matching font, pictures of the artist in the same costume and settings, and a monochrome effect. This created an effective link between all three products.