Our main product was a music video that featured a beach theme. This theme was carried through to the ancillary products of a digipak and magazine advertisement to create cohesion across products. Similar images from the music video were used on both the digipak and advertisement to clearly link the products together and help promote the unsigned band. Sparrows were also featured in both the advertisement and digipak through still images and photoshopped additions to appeal to the band's indie audience.