1) The author ensured their main music video and ancillary texts (advert and digipak) were related and seen as a set by using similar aspects like color scheme, fonts, and references to promote synergy between the products. 2) The color purple was used in all products to relate to the power gained by the character and the color of smoke in the climax, establishing continuity. 3) A cartoon version of the character drumming was included in the ancillary texts to provide insight into the music video and attract audiences through familiarity with the narrative.