The document discusses the effectiveness of combining a documentary with two ancillary texts: a TV listing double page spread and a radio advert. The 5-minute documentary explores media pressure on teenagers' appearance. It features a presenter, interviews, and experts to argue both positive and negative media impacts. The double page spread advertises the documentary in a magazine. It uses screenshots and images from the documentary to engage readers and link it to the documentary. The radio advert summarizes the documentary's topic and argument to promote it, using clips and stats from the documentary. It tells viewers when to watch on TV. The document argues these products work together synergistically to advertise and promote the documentary to a wide

1. Evaluation Question 2-
How effective is the
combination of your
main product and
ancillary texts?
Emily Sampson

2. Introduction
My A2 year of media consisted of my group and I to
produce a 5 minute documentary on the topic of our
choice. We decided to do our documentary on pressure
that the media causes on our teenagers of today. This 5
minute documentary went together with two ancillary
tasks of a double page spread of a TV listing and a radio
advert to advertise the documentary. I decided to follow
some codes and conventions that these products
generally follow to create a unique selling point to my
product. I made sure to do this to make the overall
products both interesting and engaging for the audiences
to watch, read and listen to.

3. Introductiontomy5minutedocumentary
"Pressure on teenagers from the media: Appearance"
The 5 minute documentary consisted of a presenter, voxpops and
experts creating a solid argument of if media is exploiting teenagers
because of pressure on them. We gained the idea of the topic off
our own experiences, and other views that have been given to us
that were very similar and seemingly a general consensus. The
purpose of the documentary was to give the audience more of a true
picture of different aspects of the media, good and bad ones. Before
we under gone our research into the topic, we all thought the media
was bad overall, however after looking into different aspects,
experiences and stories, we found that this wasn't the case. We
wanted to share this with teenagers to raise awareness of the bad
sides to the media but also the good sides that some people may
not be aware of.

4. IntroductiontomyTVListing- DoublePage
Spread
"Pressure on teenagers from the media: Appearance"
The aim of our double page spread TV listing was to access the wider world
and further advertise our documentary to get more viewers, aiming at our
target audience of 13-19 year olds in particular. It consists of the article,
pictures that we had screenshotted from the documentary itself and the logo
of what magazine it is in. (What's on TV) We had to used images to not only
link the double page spread with the documentary but also to keep the
audience visually entertained and therefore we would maintain their interest
which would encourage them to read the whole article. We found that it would
also create a better connection with the audience, as they could feel related to
the topic due to the people being within the target audience range. We named
the double page spread the same that we named the documentary to link the
two together and produce them as one.

5. IntroductiontomyRadioAdvert
The purpose of the radio advert is to summarise what the
documentary is about and further advertise it to people,
particularly those within our target audience. It gives the audience
a clear picture of what they should expect from the documentary,
making them want to go on to watch the documentary.
We used a speaker who had not been involved in the documentary
nor the double page spread to create the sense that a radio station
was advertising a documentary that they did not know about.
Voxpops were involved at the beginning that were taken from the
documentary, and also statistics that were present in the
documentary. The advertiser spoke about some of the elements
that we explored in the documentary, following with exactly when
the documentary was going to be aired on television. (date, time,
channel)

6. Howtheyallworkedin
synergy
All three products that I have created: the documentary, the double page
spread and the radio advert work together to reach one big target: promoting
and advertising. The documentary gives a short trailer-like introduction of
what the full documentary would be like, encouraging the audience to want to
watch the full version. The double page spread provides a written explanation
of the argument we explore in the documentary, with images to support it to
make sure the audience maintain their interest. The radio advert provides a
short introduction into the documentary, which similarly to the 5 minute
video explains what would be involved in the full documentary, concluding the
argument. Each product would be advertising the final product in different
ways such as in magazines, on the radio etc so it reaches a wide range of
people which would hopefully make our target audience interested and go no
to watch the full documentary.

7. Props- Effectiveorineffective?
In the documentary and the double page spread, we used the prop
of a phone(s) which of course links to the media such as through
social media that many teenagers use every day. It symbolised the
argument overall because many teenagers in this day and age use
phones to communicate with others, and also most importantly
gain access from the media.
I found that the use of the phone being a common prop that was
present was very effective as it allows the audience watching to
instantly know aspects that could be exploiting teenagers through
pressure that they face, because it is something to gain extremely
easy access to the media in any form. it is also a very relatable
thing as most teenagers own a phone, so they can relate to these
people on their phone and how they may see the media in a bad
light as it is always accessible to them.

8. Colour- EffectiveorIneffective?
Colour was a big part of the products that we created as we commonly used
similar colours in them, and was a very effective thing to keep the same. Pink
and purple are the colours we mainly stuck to, with the occasional blue colour
when boys are present. We did this because we wanted the colour to be
iconic and symbolic, so when people saw these
colours, they could associate them with our
products. This works very well with films such as
Spiderman is always represented of the colour
red, and this could possibly be effective for us
which would benefit it hugely, making the
products gain more appeal.
The colour we mainly used in the double page
spread being purple (as seen in picture) is
effective in terms of relating to our target
audience as it is stereotypically a 'girly' colour, so it
would most likely be eye catching to teenage girls
because of the colours present.

9. BinaryOpposition- Effectiveor
ineffective?
On the one hand, we had VERY clear binary opposites of boys vs
girls in our documentary, which was something we explored in
terms of our argument. This was effective as it supports our
argument because we not only just look into the media pressuring
teenagers, but we look into our target audience more and look at if
girls are facing pressure from the media more than boys. It makes
it more relatable to teenage girls of whom are our target audience
and therefore brings in a larger audience which would want to
watch the full documentary.
However on the other hand we did not show the binary opposition
that is present in our documentary in our double page spread. We
missed this opportunity of effectiveness here as this would have
created synergy between the two products by helping them to link
together and create a band.

10. MiseEnScene- Hairandmake-up-
EffectiveorIneffective?
In the area of hair & makeup we wanted to make sure that this was
kept the same in the documentary and the double page spread for
continuity reasons, therefore being effective for us. For example, in the
documentary, the presenters hair is kept pretty much the same,
without it changing much to give it an obvious difference. This helps
the continuity of the documentary and gives the ancillary texts a
better look just because it helps make them look similar which
creates branding as the presenter would therefore be recognised from
how she looks. If there was to be a huge change in her hair or the
makeup she is wearing would make the ancillary products look like
it's not connected to the documentary at first glance, and we want
people to immediately link the two when they see them, even through
the similarities in the actors and characters appearance, which
creates a similar meaning of how girls look because of the media.

11. Maincharacters- Effectiveor
ineffective?Lastly, the main characters themselves were a massive element
that we decided to make present in all three products. We found
this to be very effective as the characters give the ancillary texts
and the documentary a link which is what myself and the group
wanted. The characters effectively help link the three products
together as they are portrayed in each in the same way, and it links
the products together due to the fact that the actual people that are
being shown are still the same as the characters, so this will still
give the ancillary texts and documentary a visual look.. It again
creates the ability for audiences to identify the people used in one
product, and automatically relate them to the other products.
Two characters that are present in all products,
Ella (an expert) and Gabbie (the presenter).