1. In what ways does
your media product
use, develop or
challenge forms and
conventions of real
media products?
Evaluation Response One – Nia Jones

2. Developing forms and
conventions
Relationships Throughout the music video in
which we have created, I feel the most strong sense of developing media
conventions is through the relationship which is built through the characters
within the 3 minute video. I feel it was crucial to include connections between
the characters as this is found commonly within the conventions of music
videos within the music industry today, and also ones found within my
research.
I wanted to try and reconstruct this convention within my music video as it feel
it creates a positive effect upon the audience, as they begin to feel attached to
the characters within the music video. I discovered that some music videos
create relationships through the narration of either the lyrics, or the structure.
But as the plot was simple and reflected one of a uncomplicated one, I tried to
create the relationships through camera shots, costume and other elements of
mise en scene.

3. Youths the use of young people within my music
video is also a convention in which I have
developed, Throughout the video the exploration of
relationships and emotions experienced by young people I
thought would be most successful if I included young
people as the main characters within the video as then it
would reflect the most realistic message, in which I was
trying to portray. Music videos in which I used in my
researched shows that the large majority of music videos
within this particular genre, contain youths and the
interaction between young people.
Structurethe structure of my music video is one that
most definitely develops the usual conventions. From my
research and de-constructions of others within my research
I came to the conclusions that in order to portray a music
video that reflect a true meaning of the genre, it was
imperative for me to have a structure where the plot,
narrative and characters are introduced, which would then
lead to a sustainable establishment of the storyline.

4. Advert/Digipak

5. Advert
My advert has reflected real media products successfully as I am very pleased with
what I have created, as it looks professional and contains all the legal requirements
in which I discovered from my research. From the genre of song in which I chose, it
has a very vintage and acoustic style, therefore I wanted my style of advert to
correspond this style. Therefore as the background I used a grained editing
technique on the image of the artist, which was a striking and unusual image to
have as it is such an extreme close up on his face, therefore will be eye-catching for
passers by. Thus resulting in more sales. Also, it contrasts other magazine adverts I
researched as it I tried to create the entire poster to look like a photograph that has
been added to. Which then presents us with how my media product in fact
challenges usual forms of real media products at the same time as developing
them.
Another way in which it focuses on the forms and conventions is through the way in
which I have kept the structure simple. It usually contains and bold heading of the
artist and album name, and limited writing. Which is something I have replicated by,
having the legalities in very small white writing, and the album name, artist name
and ‘OUT NOW’ in typewriter font to become the focus and attraction of the entire
advert. I used typewriter font in the advert to reflect the style of genre, advert and
music. I also used the same font within the digipak to ensure all my print products

6. Challenging media forms
Filming the way in which my music video is filmed, is a form that
challenges the usual conventions of media and other real products. I
decided in order to create a video that would reflect a usual music
video but also present the story in which the lyrics of the song are
trying to portray. As the video is showing the progression and decline
of a relationship, I felt it would be successful to film using a handheld
camera, to then reflect a home-made video style, to show a intimate
account of what’s going on within the video. Within my research I
discovered how the filming is rarely filmed to create this type of
video, where it looks home-made, yet still professional.
Digipak Many real media products like digipak’s contains conventions
that I have somewhat challenged within my creation. For example, I have used
£ panels of the 6 where there is just an image, rather than writing. The reasons
for this is that I wanted to create something that reflected the artist, and as the
music video is shot as a personal account of someone’s experiences, I wanted
the digipak to reflect a personal book. Therefore some of it should be
presented as a mystery, which I have tried to create through using the
unmarked panels. This is something I was pleased with, as the editing style I
created on the advert is also used on the digipak. Therefore I am using the
same style throughout, which is something I wanted to ensure I kept when
planning what all my products would turn out like.