This document discusses the creation of a radio advertisement, print advertisement, and documentary with the title "Inner Beauty" that work together to promote the documentary. Key elements that were featured in both advertisements included the title, slogan "in the eye of the beholder", logo, voiceover from Helen who was in the documentary, and clips from interviews and vox pops from the documentary. Conventions for print advertisements like only one image and simple text and graphics were followed. The advertisements were designed to clearly promote the documentary and channel.

1. QUESTION 2:To create the full package of our production we created a radio advert and a print advert to go with our documentary. These 3 aspects worked together and each linked with the other. The title of our documentary was Inner Beauty so it was important that this was featured on each product. I made sure that it was standing out in the print advert, as that Is used to advertise. It was just as important to feature it in the radio advert, for the same reason

2. We had to come up with a slogan, we chose to have ‘in the eye of the beholder’ we wanted it to be short but to the point and linking to beauty. Together we went through a list of ideas that would fit the brief and chose this because our documentary is about different visions of beauty and if you think beauty is on the inside or the outside? This slogan was featured in both the radio advert and the print advert to link them together. On the print advert it was made eye catching by the fact it was on a white background. And in a blue font which was the favorite colour according to our target audience research. The font was also clear to read which is very important when advertising our documentary.

3. As well as this for the print advert I added the Channel 4 ident, to promote the channel . This was featured in each product. I changed the colour of the logo so that it matched with the colour of the font which says the slogan as well as the name and date of the documentary I made it eye catching on the print advert. As well as this for the print advert I added the Channel 4 ident, to promote the channel.Branding is important to channel 4 because I tDelivers the message clearly to the viewer, also just as importantly it confirms the credibility of the channel and any professional sign would feature a logo. this is quite a main factor in persuading the viewers to watch your programme.

4. The voiceover used for the radio advert had to be the same person as the documentary, this is because they had to be linked. We followed this rule and had Helen the Drama teacher featuring in both. We chose to have Helen because she talks clearly and enunciated as well as having a modern voice, but not too sound young . We needed our voiceover to have the all of these qualities and we found that Helen fitted the brief. The voice over is particularly important because it guides you through the interview and explains anything that might not be clear to the viewer, it also pieces the documentary together nicely.

5. Codes and conventions of Print Adverts:- Only one image- Logo Ident, bottom right- title, bottom left- graphics can not detract from image- simple text - name, date and websiteFor the print advert I followed the list of codes and conventions to create it. The most important Thing to remember was it must be simple and only one image can be used. I created a relevant photograph for the print advert, one which would stand out and also link with the theme, this I think worked well. The image is a girl with half of her face fully made up and the other natural. This signifies our topic of beauty. Graphics are simple and do not detract from the image but still gets the vital details across.

6. The documentary featured a range of different clips, we used the sound from some of these to create the radio advert. We added 2 vox pops and part of the interview with the elder women, As well as having acoustic music in the background so that it did not take away from the important details. The image below shows the timeline of our documentary and the pieces of footage that we copied over for the radio advert, only transferring the sound as that is all will be heard. We chose these two clips because they were relating to our theme more so than the other vox pops. Also the sound was clear enough that would sound good on a radio advert. I think it is important to have vox pops because they show random peoples opinion and not people just interested/involved in the area of beauty.