Media technologies were used in various stages of creating a music video. Final Cut Express was used to edit footage and construct layers synchronized to the music. Prezi was used to evaluate how the video used media conventions. YouTube provided inspiration from other videos, was used to share the final video to gain audience feedback. SurveyMonkey designed surveys to understand the target audience and gain feedback to improve. An HD camera recorded high quality footage for the video, while a smartphone took photos for promotional materials.

1. How do you use media
technologies in the Construction,
Research and Planning and
Evaluation stages?

2. Final Cut Express
Final Cut Express is a video editing software In which we edited the footage we
captured when creating our music video. Features we used in the construction of
our music video include importing audio tracks, the use of different layers to aid us
in making sure the footage was in time with the music, alter the speed of the
footage and much more. We used to edit in more layer but as our knowledge of
the software has grown we have expanded to more. Final Cut Express was used in
the planning of our music video was we edited our Preliminary Exercise on the
software and that aided us on how to lip synch correctly.

3. Prezi
Prezi is a presentation software and storytelling tool for exploring and sharing ideas
upon a virtual canvas. I used Prezi in my evaluation of how our music video uses,
develops and challenges forms and conventions of real media products. Prezi was
only introduced to our class after the research planning and construction work was
completed.

4. Youtube
Youtube was used by our group in the research construction and evaluation stages of
creating our music video. We first accessed the song we chose through Youtube
and the official video. From this we were given inspiration on how to construct our
video as well as taking parts from other music videos ellie from artists such as Two
Door Cinema Club. Youtube furthermore enhanced the response rate and amount
of audience response we received by uploading our video onto it and then sharing
it on social networking sites such as Facebook or twitter. Overall Youtube was the
key factor in the research phase and attaining audience feedback.

5. UnSigned.com
The research phase of the music video was to find an artist and the track and look inot
the history of the artist. A couple of times in my own time I skimmed through the
Website in search of our song however Charlie had already emailed The Midnight
Beast and a week later received an email from the mother of the lead singer
confirming we could used the song. Despite not finding an artist and track off of
Unsigned it proved a valuable software in discovering new music.

6. SurveyMonkey
SurveyMonkey was a big part in the
research and planning phases in the
creation of music video. Firstly, we
designed a survey to discover our
target audience. Also, another
survey was made to gain audience
feedback from our music video, the
aim of this was to find out on
possible improvements we could
have made and the pros/cons of
the project.

7. HD Cannon Camera/Smartphone
The HD Camera is the main component in the construction stage of our music video.
All of the footage was shot on the HD Cannon camera and the quality is
significantly better than the standard Cannon camera we used to shoot our thriller.
Furthermore, the HD Cannon Camera was a simple tool in capturing the film.
Focus groups and the preliminary task were also shot on this Camera and then
transported onto the IMac.
Locations and pictures of the band for the Digipak were taken on my Smartphone, this
type of technology is particularly good for transporting images onto Blog posts.