The document discusses the use of various media technologies in researching, planning, and constructing a music video project. Blogger was used to gather and organize all research in one central location. Google was used for initial research on similar bands and the music industry. YouTube provided examples of music videos in the chosen genre to understand conventions, and was also used to upload the final video and collect audience feedback. Final Cut Pro software was used to edit video clips, change their order, add effects, and construct the final music video. A tripod and HD camera were used to film footage of the actor for the video.

1. Media Evaluation – Question 4
How did you use media technologies
in the construction, research,
planning and evaluation stages?

2. Research and Planning
When researching what genre of music we were going to use, we
used lots of different technologies. Firstly we used Blogger. We
used this to gather all our research together in one place. We
used Google to search out similar bands to the Indie genre we
had chosen. We used YouTube to watch the videos of these
bands so we could see what the codes and conventions of a real
media product were.

3. Blogger
Blogger was used to present all our research
and planning throughout the project. We
would post all our updates to the same blog.
Doing this meant all our groups work was in
one place so there was less chance of it being
lost and it helped keep us organised.

4. Google
We used Google the search engine for all our
research at the beginning of our project.
Google helped us find similar products, help
us know more about the industry and also
taught us about our audience

5. YouTube
We used YouTube for many different reasons.
Firstly we used it when looking for music videos
in the same genre as we had chosen to give us an
idea of the codes and conventions. We also used
YouTube to upload our final video to the site. We
also filmed our audience feedback and uploaded
this to YouTube as well. YouTube came in handy
when we got stuck with the software we were
using as they have tutorial clips on there on how
to use the software we were using.

6. Final Cut
This is the software we used that basically
helped us create our video. The software
allows you to do many things such as shorten
clips, choose which order you want the clips to
play in, and add certain slide effects such as
cross fade. We had a few difficulties using the
software but using the internet to solve the
problem we soon knew what we were doing.

7. Filming
When we had chosen what song we were going to do, where
we were going to do it and who was going to be involved in
the video we started to begin filming.
Media technologies involved in filming include Tri-Pod and a
HD camera. We decided not to use any green screen as we
decided it would look better if we filmed the whole sequence
in the same place. It was important that the filming was all
shot in the same place with the correct lighting as we couldn’t
change this with technology as we didn’t do any in studio
filming. We used the Tri-Pod to get long shots of the actor
walking away or across the camera.

8. Construction
To construct our music video we used software on Apple Mac
computers called ‘Final Cut’. Using final cut we were able to
cut and splice clips we had filmed, we were also able to
change the order of the clips to make the video make sense
and run in chronological order. As we didn't do any green
screen filming we were limited as to what we could do on
final cut but we were able to add the music track, shorten and
lengthen clips, and add effects on clips such as cross fades and
add text to the beginning and ending of the video. The most
time of our project time was spent on final cut editing our
video. This took the most time because we had so much
footage to edit and re order, but as a group we all found final
cut was relatively easy to use.