The document discusses the research, planning, production, and evaluation stages of a group project to create a music video, website, and digital package for an indie rock band. For research, the group used Google, YouTube, and blogger to learn about conventions in the indie rock genre and gather information. Final Cut Pro, Photoshop, WIX, a Sony camcorder, and a flip cam were used to edit footage, design graphics, build a website, and capture video. For evaluation, the author primarily used blogger to post questions and work, and also used SlideShare, Prezi, and Voki to present questions in engaging multimedia formats.

1. 1. For the start of the project we had to do a large amount of research and planning so for this
stage of the product my mine tool for research was Google as well as also YouTube and
blogger so that we could get the necessary knowledge as a group in order to create the best
music video and also website and digi pack. In terms of the usage of YouTube we used this in
order to look at other videos in the same genre to get a general idea on the typical
conventions and stereotypes of the indie rock genre as well as other aspects such as muse
en scene etc, so YouTube was basically used to gain further knowledge of codes and
conventions of the genre itself. This was very helpful as it gave us ether necessary
knowledge to help make our video as effective as possibly to the target audience and create
things such as aspiration etc. In term of the usage of Google this was used for the research
and planning of our project to help find different site to help post the evaluation questions
to make it more interesting, but it was mostly used for the research and planning so that I
could have to knowledge of different things such as theories and other aspects to the
project such as the history of the indie rock genre so that it could help make our video
better. The blogger was the one that was used the majority of the time as it was used for the
posting of the different tasks as well as making sure the group tasks were up so that we
could know what was complete and also for the blogger I would need to have things up so
that I could complete the evaluation questions more effectively. We also used it for the
uploading of the pictures for the digi pack etc so that we could use photo bucket as it is a
more effective tool to use.
For the next stage which was the actual production of the music video we used many four
different types of software. For the editing stage of the project we used final cut to edit the
video to get the best looking video so we could use the different aspects that it offers such
as tools etc to make it look more attractive and better and also for ours we changed it to
black and white to make it look more effective to the branding that we were looking to
create and it also easily assceible on the macs. Adobe Photoshop was used for the digi pack
so we would use the software to help editing the pictures in the best way possible and take
out anything’s that didn’t help the branding and image of the band and also touch up
anything in order to make it look as perfect as possible and the main thing we used it for was
to use the black and white effective to keep the image consistent and the image being built
for recognition. WIX was the software used for the website as it was the best website for the
production of the website as it was free to sigh in and relatively easy to use and was very
helpful with the many tools that it offered into making the best looking website for the band
that portrayed it in the best manner. Lastly for the footage that we shot we used a Sony HD
camcorder, this was effective equipment as it gave us a high quality shot and along with the
tripod gave us a stable shot that also picked up sound well which helped greatly in the
filming process and made it much easier for us and was also easy to import onto the
computer. We also used a flip cam for small things such as lip sching etc.
For the final stage of the evaluation I used mostly the blogger once again as well as mostly
slide share and prezzi as it was attractive and effective ways to present the work but in a
different manner with different resources of media. The main tool used though was the use
of the blogger as it contained all my work on it, with all the evaluation questions being

2. posted on it and through other different media software and the blogger made it an
effective way to present it and also a way into having it easily imported onto it. I then used
Slideshare and prezi to present my other two evaluation questions as this is easily
importable and furthermore makes it presented much more attractive and creative rather
then just leaving it with just the writing. Slideshare is a tool that allows me to presetn and
import the work as a powerpoint and prezi is similar put just presents it in several different
manners depending upon your own personal choice. I the also decided to use voki for my
audience feedback question so that it was presented as if I was explaining it, this makes it
more interest and puts it into a vocal format.