New media technologies played an important role throughout the project. Final Cut Pro was used to edit captured videos and test different visual elements at various points in the song. A blog was used during the research stage to document progress and access information visually through images and sketches. YouTube provided sample music videos for inspiration and comparison. Google searched for artist information. Photoshop perfected text formatting. A camera, tripod, and green screen were used during filming to capture footage that could be edited and synced to the song on iMacs using Final Cut Pro.