This document discusses the target audience for a media product. The primary audience is women and men in their 20s to early 30s, focusing mainly on women. The secondary audience is teenagers of both genders. Two TV shows are discussed that have similar audiences and genres: Homeland, a spy thriller, and The Bridge, also a thriller. Three films are also discussed that targeted similar audiences: Alien for its corporate storyline, The Bourne Supremacy for its spy/thriller genre and origins as a book series appealing to women, and The Untouchables for representing the target male audience.

1. Evaluation 4
Who would be the audience for my media product

3. Example of target audience, men women in twenties and thirties

4. Primary audience is 20s to early 30s focusing
mainly on the female half of the age bracket. The
film is also aimed at the more Western audience
rather than for a world audience, reflected in the
background of the story and its setting.
The secondary audience are teenagers, focusing
on neither gender more than the other for this
bracket. However, even though it isn’t designed
to appeal towards any particular gender more
than the other it might appeal slightly more
towards the male half of this age group

5. The reason for the selected TV series that are displayed on the mood board
(Homeland & The Bridge). The reason I have selected these two series to feature
on my mood board is because they both have the same target audience to my film
and also share similarities in genre and aspects of the story/plot.
Homeland is a show that has the same target audience and it’s genre is also a spy
thriller. They also share certain similarities in plot because of how the character of
Nicolas Brody is a defector from his government and previous allegiance, just as in
mine several characters defect from the corporation that they are a part of. I also
compared the living situation of Thomas Walker from season 1, in my second
evaluation task, to how my characters are forced to live for the main duration of the
film.
The reason for The Bridge having featured on my mood board is because it shares
the thriller genre like my film and, again, the same target audience. The inner city
setting is also something shared between my film and this series as well.

6. The reason for the selected films (Alien, Bourne Supremacy and The Untouchables) is because they
were films designed to appeal to a similar audience as mine but also to do with the genre; particularly
referencing genre to The Untouchables and Bourne Supremacy.
Alien is more commonly seen as a Sci-Fi/Thriller with certain aspects of horror to it. However, I have
used it as a comparison because of the story background, particularly with the Weyland Yutani
corporation. This group are one who sent them out there, comfortable in the fact that they might die;
because of this aspect of the film it can be compared to my film and represent aspects of my target
audience.
The Bourne Supremacy ties in with my target audience because of genre, target audience and the
origin of the story (in how it was a book series at first). The Bourne Supremacy is spy/thriller film with
the same target audience but the fact it was originally a book series ties in with the idea of my target
audience because of how book series are consistently more likely to appeal to a female audience
rather than male.
The Untouchables doesn’t have any particular aspects that appeal to my audience other than the
consistency of representing the same target audience; however, in this case it represents the male half
more rather than female like my film does.