The document discusses elements used in a film opening to attract the target audience of social teenagers interested in independent horror films. A relatable main character who feels vulnerable is introduced. Clever camerawork and placement is used to create mystery. Much of the storyline focuses on social media communication relevant to teenagers. The victim's smartphone and the killer's choice of weapon, a common slasher film knife, are meant to attract the audience familiar with the genre.

2. With in our film opening we have we have placed elements
to attract the audience's attention in certain scenes. The
main method we used to do this was by creating a
character that was relatable to the target audience,
reminiscent of the audience described in question 4. The
film will be much more effective in provoking emotions from
the targeted audience as they are the audience we kept in
mind when creating this product.

3. The production company’s logo tells the audience a lot about the type of film they
are about to watch, ours quite clearly represents our production company as an
independent film production company that specialises in slasher horror films. A
professional and neat company image will raise the expectations of the audience.
Therefore the film opening is key to meeting the audiences' expectations for the
film, other features must be put in place to keep the audience’s attention through
out the film.
Such as the following.

4. The character in this scene is the victim, he has been used to attract the
audience by being relatable to them. He doesn’t only just look like the targeted
audience, he is also relatable in regard to how he reacts to his environment.
He stands out like he doesn’t belong, the feeling most of the target audience
would feel too. He approaches the woodland cautiously and constantly looks
around through out the film opening. He is also shown to be smaller the
deeper he walks into the woods, the trees tower over him. Thus giving him and
the audience the feeling of being vulnerable. The main reason the audience
can relate to the victim is that he behaves very much how most if us would, he
fears, he runs and he doesn't stop to look back.

5. In these two scenes we attracted our audience with the use of some clever camerawork. Aligning the
camera and the two characters up so that they smoothly become one delivered a sense of mystery,
leaving the audience to ask whether they are human or something more sinister. In the other scene the
camera is placed in a tree with part of the branch visible on screen, giving an effect as if the camera is
hiding out of sight of the victim. The camera pans from right to left, following the victim’s path .
These two examples of camerawork are designed to create a sense of mystery that will draw in the
attention of the audience we have targeted.

6. A large part of our storyline was aimed to tap into our targeted audience, social teenagers of all
class and status that share a key interest in independent horror films. This is why our storyline
is heavily developed around social communication as that is what our target audience is most
interested in, interacting with others via texting and social media. This will allow us to further
relate to our target audience, in turn keeping their interest through out the film. The use of the
phone also symbolizes that this is a modern day horror film and presents the dangers of social
media and texting. Which is a very relevant topic to our target audience so they will pay
attention to the storyline and feel immersed in the scenes as they relate with characters. The
phone that will be used as the phone of the victim is the HTC-One, the same phone that the
text message from the killer will be received on. This model of smartphone was released
relatively recently and is still one of the best quality devices on the market, making it popular
among the victim's demographic.

7. The choice of weapon of the killers, further attracted the audience’s attention. Watching a
slasher horror film, the audience would be disappointed to see the killers use anything
other than a bladed weapon. The particular weapon we have chosen, a knife, has been
used in popular horror blockbuster franchises such as Scream, Friday The 13th and
Halloween. It is an extremely common weapon of choice for a killer in a slasher horror film,
we felt it was necessary to stick with this tradition in order to attract our target audience as
they are not new to this genre of independent film and may feel cheated if the killers were
to use for example a gun. Furthermore a knife provides deep gashes that spray out blood
all other the scene, this keeps audience’s eyes stuck to the screen as they watch in horror
to see the killer plunge the knife into their victim.