The document summarizes feedback received during the editing process of a music video. It discusses how the creator implemented suggestions to [1] add more effects like black and white, [2] improve technical issues like color balancing and camera angles, and [3] clarify the relationship between the performer and stalker character through shot sequencing. Overall, audience feedback helped enhance the video through improved visuals, storytelling, and variety of performance shots.

1. W H AT H AV E Y O U L E A R N E D F R O M
Y O U R A U D I E N C E F E E D B A C K ?
E VA L U A T I O N N U M B E R 3 :

2. Over the course of the editing process, I received lots of help from feedback
from different people at different stages of my construction process.
Prior to finishing my rough cut, I showed what I had to my teacher, and
these we're his criticisms.
My initial response to this was to try and use a variety of shots of the guitar,
close ups, etc. However this became a problem as the footage I had of the
guitar close ups didn’t have the singing on top of it, so I couldn’t tell from what
part of song it was supposed to be from, so I initially ignored that piece of
advice, and by not using these to intercut the other bits of footage, the pacing
remained more or less unchanged.

3. The first piece of advice thing I took from these criticisms was actually to use
more effects in the video, and it was at this point I got the idea to change the
performance parts of the video to black and white. This would distinguish
them better from the narrative and would also add more effects into the video
than I already had. Another effect I attempted was the use of page turning as
a transition from certain scenes that received mixed reviews when it came to
my audience feedback.
Page turning transition: Application of the black and white effect:

4. The next set of comments I received where from a former student who I
bumped into and showed him my video, to which he said:
These comments were easier to respond to as they were simpler technical
issues, however the process of rectifying these problems was difficult. Firstly,
the point about how certain performance shots were to an angle I was not able
to fix as adjusting the angle in the editing suite cut out too much of the shot
altogether.
Noticeably to an
angle by looking at
brickwork in the
background
When the tilt is applied to the shot, it cuts a very large section from the artists
head, So I believed it was better to keep the shot at an angle than have such a
noticeable chunk of the performers head missing

5. Fixing these colour corrections proved to be tricky as the difference in the
colour was affected by the light, and how it changed in the shots. Even
when changing it to get it as close to similar as possible, it sometimes still
appeared subtly different but was as close to the same as could be.
This was a problem that only existed for the POV shooting as the camera
used for it was not as sophisticated as that of the camera used mainly to
shoot the other footage.
Colour
balance that
had to be
changed for
this part of
shot .

6. After finishing the rough cut of the video, I had my teacher look over it again, and the same
comment arose as to the variety of performance shots. This time around I tried to adapt the
footage I already had to get different distances, but because the camera was slightly out of focus
and it was filmed in the evening, I needed to film more performance shots to remedy this problem.
The use of the page turning transition became somewhat of a controversial issue for my music
video as, it was used too little and was seen as a little tacky. However, when I ran my class focus
group on the rough cut, the effect was praised by some. Ultimately I decided to remove the effect
as I agreed that it would need to be used more in order to justify using it, but there were no other
good places to use it as the imagery created by the lyrics limited the effectiveness of it.
Exert of transcribed
focus group relating
to the page turning
transition controversy.

7. I ran this focus group in my class as I didn’t receive any comments on
YouTube, where the rough cut was uploaded. But something I noticed from
my focus group was that there was some confusion as to whether the person
performing the song was the stalker as well.
I mentioned that I wanted to keep the stalker’s face out of the video despite
what was said in the focus group, however I did try to illustrate better that the
two were separate characters within the video. I did this by rearranging some
shots of when the performance and narrative cross over so that they flowed
better as no one seemed to notice that point within the rough cut.

8. Originally these two shots were separated by one of the stalker breaking into the
girls house, I thought it had been made clear enough that these two events were
happening simultaneously, but when it came to noticing the narrative and
performance crossover, it went unnoticed. In order to fix this I put the two shots
next to each other and added a transition so that they melded together better, to
try and illustrate as clearly as possible that the two were right after one another.
Shot 1 - girl walks down street Cross transition between girl walking and performance Shot 2 - girl walks through performance shot
In order to make this more clear, I debated making the second shot in colour to
show it was a part of the narrative as well as performance. However I decided
agains this as I thought it was more a performance shot than narrative, and so it
should follow the colour pallet of other performance shots.
(Sequential order of shots as they appear in final cut)

9. After filming extra performance shots for the video, I was finally able to
address what my teacher had said in his first and second comments, relating
to how I needed a better variety and close ups of the guitar to break up the
performance so it didn’t appear “too static”. These did make the editing
process much easier, as where there were parts that the lip syncing was
slightly off I could replace them with newer bits of footage. And it looked
better having a larger variety in the final cut.
New Footage