The student created a film magazine, poster, and trailer to promote their fictional film "Infection".
They received feedback on the trailer from friends aged 17-18 who are the target audience, and from media studies teachers. The feedback helped the student learn how effectively they conveyed the thriller genre conventions and how the trailer and campaign could be improved.
The student distributed a survey to collect structured feedback on how people responded to the trailer, which will help them evaluate the success of communicating the intended message and themes. The consistent color scheme, imagery, and fonts across all campaign elements effectively linked the materials together as a cohesive promotion.
The document discusses how the group's media products for a horror film trailer effectively combine through consistent style and representative elements. The magazine cover, poster, and trailer all feature the same main character Radiya and use a color scheme of black, white, and red. Intertitles in the trailer match the font and colors of the other products. Close-ups of Radiya's face in different media help familiarize the audience with her without revealing too much of the plot. The teaser trailer establishes key elements of the story in a suspenseful way that matches the mysterious atmosphere of the poster and magazine cover.
- The group presented their thriller film teaser trailer, poster, and magazine to a mixed audience of males and females aged 15-50 to get feedback
- The female audience members generally responded more positively to the materials, especially liking the female protagonist in the teaser trailer
- Younger audience members were more open-minded about the unconventional elements, while some older viewers found it different than their tastes
- Feedback was also positive about the portrayal of the hitman character and the intrigue created by the teaser trailer and poster
- Some found the magazine confusing as it did not clearly convey the thriller genre or provide information about the film
- The
The document provides an evaluation of a media product's magazine cover. It summarizes how the magazine cover uses and challenges conventions of real magazines. Specifically, it aims to replicate the style of the "Sight & Sound" magazine cover by following conventions like font, layout, and close-up images. While most elements copy the real magazine, some creative choices were made like using a single color scheme and only two fonts to maintain consistency across the product. Overall, the evaluation demonstrates an attempt to adhere to real magazine conventions while incorporating some original design decisions.
Through researching real media products like trailers, magazines, and posters, this document discusses how the described media products use and develop conventions of those real products. A preview screen and production company are used in the trailer to appear official. News stories and locations are featured to set the scene, while characters are not shown much to disorient the audience. Filters and camerawork are added to increase realism. Credits, images, and information are formatted on the magazine cover similarly to influences like SFX magazine. Fonts, taglines, and layered visuals are employed on the poster to convey an unsettling tone while maintaining continuity across the media products.
The document provides details about the development of a magazine cover for a film called "Friendly Betrayal". It describes:
1) The original template that was used as inspiration and how elements were adapted from it such as layout and positioning of key elements.
2) Examples from real magazines that were also used for inspiration regarding consistent branding elements like the masthead, cover lines, and barcode.
3) Details about the chosen image, colors, fonts, and other design decisions made and how they relate to the film's genre and story.
4) Feedback that was gathered from the target audience on the magazine cover design, teaser poster, and trailer to help evaluate and improve the campaign elements.
After analyzing examples of soap magazines and posters, the document discusses planning for a soap magazine ancillary and poster. Photos were taken of characters for the ancillaries, but many were rejected for not fitting the genre or magazine conventions. The remaining photos were edited in Photoshop. A photo showing multiple characters was selected for the poster to showcase different storylines. Another photo was chosen for the magazine cover to reflect the gritty genre of social realism.
The magazine cover summarizes information about films in four key areas:
1) The central image features the main character from the film Inception to represent the main topic of the magazine.
2) Headlines around the edges advertise other films being released at a similar time.
3) Graphics relating to the design of Inception are used in the title layout.
4) The font and lighting of the central image aim to convey the mysterious nature of the film.
This document summarizes a magazine cover. It contains the title in a large font smashed between the edges to stand out. Below are shorter descriptions of featured articles about gossip, a famous band, and an exclusive interview. Additional text and images advertise contents and freebies to entice readers to purchase the magazine. The consistent color scheme and font create brand recognition so readers know immediately what publication it represents.
The document discusses how the group's media products for a horror film trailer effectively combine through consistent style and representative elements. The magazine cover, poster, and trailer all feature the same main character Radiya and use a color scheme of black, white, and red. Intertitles in the trailer match the font and colors of the other products. Close-ups of Radiya's face in different media help familiarize the audience with her without revealing too much of the plot. The teaser trailer establishes key elements of the story in a suspenseful way that matches the mysterious atmosphere of the poster and magazine cover.
- The group presented their thriller film teaser trailer, poster, and magazine to a mixed audience of males and females aged 15-50 to get feedback
- The female audience members generally responded more positively to the materials, especially liking the female protagonist in the teaser trailer
- Younger audience members were more open-minded about the unconventional elements, while some older viewers found it different than their tastes
- Feedback was also positive about the portrayal of the hitman character and the intrigue created by the teaser trailer and poster
- Some found the magazine confusing as it did not clearly convey the thriller genre or provide information about the film
- The
The document provides an evaluation of a media product's magazine cover. It summarizes how the magazine cover uses and challenges conventions of real magazines. Specifically, it aims to replicate the style of the "Sight & Sound" magazine cover by following conventions like font, layout, and close-up images. While most elements copy the real magazine, some creative choices were made like using a single color scheme and only two fonts to maintain consistency across the product. Overall, the evaluation demonstrates an attempt to adhere to real magazine conventions while incorporating some original design decisions.
Through researching real media products like trailers, magazines, and posters, this document discusses how the described media products use and develop conventions of those real products. A preview screen and production company are used in the trailer to appear official. News stories and locations are featured to set the scene, while characters are not shown much to disorient the audience. Filters and camerawork are added to increase realism. Credits, images, and information are formatted on the magazine cover similarly to influences like SFX magazine. Fonts, taglines, and layered visuals are employed on the poster to convey an unsettling tone while maintaining continuity across the media products.
The document provides details about the development of a magazine cover for a film called "Friendly Betrayal". It describes:
1) The original template that was used as inspiration and how elements were adapted from it such as layout and positioning of key elements.
2) Examples from real magazines that were also used for inspiration regarding consistent branding elements like the masthead, cover lines, and barcode.
3) Details about the chosen image, colors, fonts, and other design decisions made and how they relate to the film's genre and story.
4) Feedback that was gathered from the target audience on the magazine cover design, teaser poster, and trailer to help evaluate and improve the campaign elements.
After analyzing examples of soap magazines and posters, the document discusses planning for a soap magazine ancillary and poster. Photos were taken of characters for the ancillaries, but many were rejected for not fitting the genre or magazine conventions. The remaining photos were edited in Photoshop. A photo showing multiple characters was selected for the poster to showcase different storylines. Another photo was chosen for the magazine cover to reflect the gritty genre of social realism.
The magazine cover summarizes information about films in four key areas:
1) The central image features the main character from the film Inception to represent the main topic of the magazine.
2) Headlines around the edges advertise other films being released at a similar time.
3) Graphics relating to the design of Inception are used in the title layout.
4) The font and lighting of the central image aim to convey the mysterious nature of the film.
This document summarizes a magazine cover. It contains the title in a large font smashed between the edges to stand out. Below are shorter descriptions of featured articles about gossip, a famous band, and an exclusive interview. Additional text and images advertise contents and freebies to entice readers to purchase the magazine. The consistent color scheme and font create brand recognition so readers know immediately what publication it represents.
The media product uses and develops some conventions of real magazines while also challenging others. It uses conventional elements like a masthead, cover lines, and issue date, but challenges conventions with elements like a gradient background, non-text masthead incorporation, and large overlapping subtitles. Overall, it aims to target an indie audience with its mixture of conventional and unconventional design choices.
The font of the title block suggests movement and relates to an extreme sports brand to connote that genre. Red stands out from the pale background and connotes passion and excitement. The transparent block allows the main surfing image to take precedence. The magazine cover is dominated by natural colors like the sea to tie in with its surfing subject matter. Red contrasts to make the title and main article stand out. The target audiences are surfing fanatics attracted to the image, star, and article, and photography fans drawn to the dominance of the main image. The minimalist style appeals to a younger, style-conscious demographic.
This document summarizes the development process of a magazine cover focused on the film "The Watched." Key steps included researching conventions from other film magazines, selecting an appropriate image, using Photoshop tools like the Magic Wand and Burn tools to edit the image, adding text elements like the title and details, and making revisions based on feedback to improve the design.
The document discusses how the author's media product represents particular social groups through its use of images, textual content, and design. Specifically, it aims to represent 16-22 year old students interested in R&B and hip hop music through glamorous yet sophisticated imagery, a mix of formal and informal language, and a unisex color scheme and masthead focused on identity. The product is designed to attract both male and female audiences through its representation of popular artists.
The magazine cover uses green, white, and black colors that suggest power and establish it as a horror genre publication. It follows typical conventions like capitalized masthead and cover lines, and positions the main Joker image and Will Smith interview prominently. The Joker's unusual white and red facial features are intended to attract audiences to the magazine focused on his new film role.
The document analyzes magazine covers and interior pages, discussing elements like mastheads, photos, colors, quotes, and article topics. It examines how these components are used to target specific audiences, mainly 37-year-old males. Key points analyzed include how images, colors, and articles appeal to the target demographic through references to music genres and styles they likely enjoyed during their youth. The document provides a thorough breakdown of visual and written elements across multiple magazine spreads.
1) The document provides details on the layout, images, and text used on the cover of a magazine featuring Lana Del Rey. It analyzes design elements like the masthead, cover title, main image placement, and price/date text size.
2) Key aspects summarized include the simplistic background layout representing the magazine's style, Lana Del Rey's image in the center to identify her as the main topic, and the obscured masthead/pricing to possibly indicate a more expensive magazine.
3) Additional sections like "plug" and "secondary lead" are described in terms of using attention-grabbing words to entice readers and provide more content value for the cost.
The document discusses conventions used in indie magazines. It summarizes that magazines use sans-serif fonts, bright colors suited to the indie genre, coverlines on the left page, headings to split contents, images and captions to provide insight, and consistent color schemes. The same layout elements like mastheads, cover stories, bylines, pull quotes, and body copy are used to attract audiences and make the magazines look professional.
Annotated conventions of an indie magazineJonathanlarham
This document provides an analysis of the conventions used in an indie magazine's front cover, contents page, and double page spread layout. Key conventions highlighted include using bold fonts and capitalization on the front cover to draw attention, featuring iconic artists from the magazine's history, using contrasting colors and ordered layouts, and including pull quotes and multiple images with captions on article pages. The purpose is to concisely summarize the key design elements and conventions analyzed in the document.
Annotated conventions of rock music magazinesJoshd96
The document summarizes conventions used in rock magazine layout and design. It discusses elements like using eye-catching fonts and images on the cover to attract attention. The inside pages also use visual elements like pull quotes and multiple images to engage readers and route their eyes through the page. Color schemes, consistent layouts, and featuring popular bands are used to develop recognizability and appeal to the target audience.
The document discusses planning a poster and magazine cover for a film project. It provides inspiration from existing horror posters and magazine covers. Key elements to be included are keeping the creature's face ambiguous, using the film's location (woods) as the background, and focusing on a mysterious object to intrigue audiences. The planned poster will use a dark creature photo and hint at the storyline, while keeping the magazine cover's design and color scheme (black/red) consistent with horror conventions.
The document analyzes existing soap magazines and posters to help decide on the style and format for magazine and poster ancillaries for a student's chosen soap opera genre. Sample magazines are reviewed and key design elements that characterize "trashy" versus "sophisticated" styles are identified. Photos taken of student actors are also analyzed, with some rejected for not properly reflecting the genre or magazine/poster conventions. The optimal photos are selected for the magazine cover and poster based on adhering to the social realism genre and established visual codes.
This magazine front cover uses various techniques to attract audiences. It features a well-known celebrity looking directly at the camera in the center of the cover to engage viewers, particularly fans of the artist. Text is used in different fonts, sizes, and colors like yellow to make key words and the celebrity's name stand out. Standard conventions like the price, barcode, and reversed black and white masthead matching the color scheme are also employed to make the cover professionally appealing while promoting the magazine brand.
The document discusses planning a poster and magazine cover for a film project. For the poster, the key elements will be: a black and red color scheme; the title at the bottom; a large ambiguous image of the creature in the woods; and a hint of the storyline. For the magazine cover, inspiration is taken from Empire magazine covers, with a black and white/red scheme, the film poster as the main image, and disorientated names of other horror films. Both are aimed at attracting audience attention and curiosity through mystery and genre conventions.
The magazine cover uses bold colors and contrast to attract its target audience. The masthead uses red text on a light background to stand out. The main image is of a man holding a gun to his chin, intended to shock viewers and make them want to learn more. Cover lines advertise artists and music in alternating red and white text. The design draws the eye to important information and creates intrigue to engage the target audience.
Movie Magazine Cover & Poster analysis Naomi Collins
1) The document analyzes the cover of a movie magazine, noting key design elements like the masthead, images of main characters, taglines, and layout.
2) Color schemes, fonts, and positioning of elements are discussed in terms of appealing to the target audience and representing the theme and genre of the film.
3) Additional text provides context for the characters' costumes, poses, and expressions to engage readers and suggest what the film involves.
This magazine cover uses a central image of a rebellious-looking band member to represent the band's attitudes. The black and white photo and word "return" suggest the band is established. White is the main color used to make the image stand out against a minimal color scheme associated with punk/indie/Britpop music. Overall, the cover presents the band as well-known in a style that catches the audience's attention.
The document provides information and examples of layouts for double page spreads in Empire magazine. It discusses conventional elements like separating the image and text, using consistent color schemes, and including page numbers. It also notes some unconventional elements like merging text with enlarged drop caps. Three mock-up layouts are proposed for a horror film promotion, incorporating things like stand first introductions, reviews, and multiple articles/images across the spread.
The front cover uses various techniques to attract audiences to the magazine. It features a central image of Madonna with a sad expression to draw readers in and make them want to learn more. Additional headlines and text use bold fonts and "buzzwords" to promote exclusive special features and free gifts inside the issue. Plugs featuring snippets of other articles provide further incentives for audiences to purchase the magazine. Overall, the cover aims to create curiosity and intrigue around Madonna's story through its use of imagery and promotional text.
The combination of the main and ancillary tasks of promoting the movie Perception was effective. The magazine Exposure provided context for the horror film in a genre-agnostic way using familiar conventions. The poster drew viewers with a high-quality disintegrating image of the protagonist and reviews. The trailer introduced the storyline and characters chronologically with consistent fonts and promotion of the protagonist across all materials to create a cohesive branded package.
The document discusses how the media product of a magazine and poster for a horror film called "Adeline" used conventions of real horror magazines and posters to make the products look authentic. Specifically, it discusses how the magazine was styled after Fangoria magazine in terms of colors, layout, and promotional elements. The poster used a dark, mysterious background and font styles seen in other horror films. Both the magazine and poster featured the same title, tagline, and main character to maintain continuity across the media products.
The document discusses how the media product uses and challenges conventions of real horror media. It analyzed existing horror trailers, films, and marketing materials to identify common conventions. While incorporating conventions like masked killers and preview screens, it aimed to add originality. It developed conventions like ending the trailer without a dramatic reveal and including a blurred killer silhouette on the poster rather than a clear shot. The document concludes the project challenged conventions in ways that improved the message and intrigue of the media products.
The media product uses and develops some conventions of real magazines while also challenging others. It uses conventional elements like a masthead, cover lines, and issue date, but challenges conventions with elements like a gradient background, non-text masthead incorporation, and large overlapping subtitles. Overall, it aims to target an indie audience with its mixture of conventional and unconventional design choices.
The font of the title block suggests movement and relates to an extreme sports brand to connote that genre. Red stands out from the pale background and connotes passion and excitement. The transparent block allows the main surfing image to take precedence. The magazine cover is dominated by natural colors like the sea to tie in with its surfing subject matter. Red contrasts to make the title and main article stand out. The target audiences are surfing fanatics attracted to the image, star, and article, and photography fans drawn to the dominance of the main image. The minimalist style appeals to a younger, style-conscious demographic.
This document summarizes the development process of a magazine cover focused on the film "The Watched." Key steps included researching conventions from other film magazines, selecting an appropriate image, using Photoshop tools like the Magic Wand and Burn tools to edit the image, adding text elements like the title and details, and making revisions based on feedback to improve the design.
The document discusses how the author's media product represents particular social groups through its use of images, textual content, and design. Specifically, it aims to represent 16-22 year old students interested in R&B and hip hop music through glamorous yet sophisticated imagery, a mix of formal and informal language, and a unisex color scheme and masthead focused on identity. The product is designed to attract both male and female audiences through its representation of popular artists.
The magazine cover uses green, white, and black colors that suggest power and establish it as a horror genre publication. It follows typical conventions like capitalized masthead and cover lines, and positions the main Joker image and Will Smith interview prominently. The Joker's unusual white and red facial features are intended to attract audiences to the magazine focused on his new film role.
The document analyzes magazine covers and interior pages, discussing elements like mastheads, photos, colors, quotes, and article topics. It examines how these components are used to target specific audiences, mainly 37-year-old males. Key points analyzed include how images, colors, and articles appeal to the target demographic through references to music genres and styles they likely enjoyed during their youth. The document provides a thorough breakdown of visual and written elements across multiple magazine spreads.
1) The document provides details on the layout, images, and text used on the cover of a magazine featuring Lana Del Rey. It analyzes design elements like the masthead, cover title, main image placement, and price/date text size.
2) Key aspects summarized include the simplistic background layout representing the magazine's style, Lana Del Rey's image in the center to identify her as the main topic, and the obscured masthead/pricing to possibly indicate a more expensive magazine.
3) Additional sections like "plug" and "secondary lead" are described in terms of using attention-grabbing words to entice readers and provide more content value for the cost.
The document discusses conventions used in indie magazines. It summarizes that magazines use sans-serif fonts, bright colors suited to the indie genre, coverlines on the left page, headings to split contents, images and captions to provide insight, and consistent color schemes. The same layout elements like mastheads, cover stories, bylines, pull quotes, and body copy are used to attract audiences and make the magazines look professional.
Annotated conventions of an indie magazineJonathanlarham
This document provides an analysis of the conventions used in an indie magazine's front cover, contents page, and double page spread layout. Key conventions highlighted include using bold fonts and capitalization on the front cover to draw attention, featuring iconic artists from the magazine's history, using contrasting colors and ordered layouts, and including pull quotes and multiple images with captions on article pages. The purpose is to concisely summarize the key design elements and conventions analyzed in the document.
Annotated conventions of rock music magazinesJoshd96
The document summarizes conventions used in rock magazine layout and design. It discusses elements like using eye-catching fonts and images on the cover to attract attention. The inside pages also use visual elements like pull quotes and multiple images to engage readers and route their eyes through the page. Color schemes, consistent layouts, and featuring popular bands are used to develop recognizability and appeal to the target audience.
The document discusses planning a poster and magazine cover for a film project. It provides inspiration from existing horror posters and magazine covers. Key elements to be included are keeping the creature's face ambiguous, using the film's location (woods) as the background, and focusing on a mysterious object to intrigue audiences. The planned poster will use a dark creature photo and hint at the storyline, while keeping the magazine cover's design and color scheme (black/red) consistent with horror conventions.
The document analyzes existing soap magazines and posters to help decide on the style and format for magazine and poster ancillaries for a student's chosen soap opera genre. Sample magazines are reviewed and key design elements that characterize "trashy" versus "sophisticated" styles are identified. Photos taken of student actors are also analyzed, with some rejected for not properly reflecting the genre or magazine/poster conventions. The optimal photos are selected for the magazine cover and poster based on adhering to the social realism genre and established visual codes.
This magazine front cover uses various techniques to attract audiences. It features a well-known celebrity looking directly at the camera in the center of the cover to engage viewers, particularly fans of the artist. Text is used in different fonts, sizes, and colors like yellow to make key words and the celebrity's name stand out. Standard conventions like the price, barcode, and reversed black and white masthead matching the color scheme are also employed to make the cover professionally appealing while promoting the magazine brand.
The document discusses planning a poster and magazine cover for a film project. For the poster, the key elements will be: a black and red color scheme; the title at the bottom; a large ambiguous image of the creature in the woods; and a hint of the storyline. For the magazine cover, inspiration is taken from Empire magazine covers, with a black and white/red scheme, the film poster as the main image, and disorientated names of other horror films. Both are aimed at attracting audience attention and curiosity through mystery and genre conventions.
The magazine cover uses bold colors and contrast to attract its target audience. The masthead uses red text on a light background to stand out. The main image is of a man holding a gun to his chin, intended to shock viewers and make them want to learn more. Cover lines advertise artists and music in alternating red and white text. The design draws the eye to important information and creates intrigue to engage the target audience.
Movie Magazine Cover & Poster analysis Naomi Collins
1) The document analyzes the cover of a movie magazine, noting key design elements like the masthead, images of main characters, taglines, and layout.
2) Color schemes, fonts, and positioning of elements are discussed in terms of appealing to the target audience and representing the theme and genre of the film.
3) Additional text provides context for the characters' costumes, poses, and expressions to engage readers and suggest what the film involves.
This magazine cover uses a central image of a rebellious-looking band member to represent the band's attitudes. The black and white photo and word "return" suggest the band is established. White is the main color used to make the image stand out against a minimal color scheme associated with punk/indie/Britpop music. Overall, the cover presents the band as well-known in a style that catches the audience's attention.
The document provides information and examples of layouts for double page spreads in Empire magazine. It discusses conventional elements like separating the image and text, using consistent color schemes, and including page numbers. It also notes some unconventional elements like merging text with enlarged drop caps. Three mock-up layouts are proposed for a horror film promotion, incorporating things like stand first introductions, reviews, and multiple articles/images across the spread.
The front cover uses various techniques to attract audiences to the magazine. It features a central image of Madonna with a sad expression to draw readers in and make them want to learn more. Additional headlines and text use bold fonts and "buzzwords" to promote exclusive special features and free gifts inside the issue. Plugs featuring snippets of other articles provide further incentives for audiences to purchase the magazine. Overall, the cover aims to create curiosity and intrigue around Madonna's story through its use of imagery and promotional text.
The combination of the main and ancillary tasks of promoting the movie Perception was effective. The magazine Exposure provided context for the horror film in a genre-agnostic way using familiar conventions. The poster drew viewers with a high-quality disintegrating image of the protagonist and reviews. The trailer introduced the storyline and characters chronologically with consistent fonts and promotion of the protagonist across all materials to create a cohesive branded package.
The document discusses how the media product of a magazine and poster for a horror film called "Adeline" used conventions of real horror magazines and posters to make the products look authentic. Specifically, it discusses how the magazine was styled after Fangoria magazine in terms of colors, layout, and promotional elements. The poster used a dark, mysterious background and font styles seen in other horror films. Both the magazine and poster featured the same title, tagline, and main character to maintain continuity across the media products.
The document discusses how the media product uses and challenges conventions of real horror media. It analyzed existing horror trailers, films, and marketing materials to identify common conventions. While incorporating conventions like masked killers and preview screens, it aimed to add originality. It developed conventions like ending the trailer without a dramatic reveal and including a blurred killer silhouette on the poster rather than a clear shot. The document concludes the project challenged conventions in ways that improved the message and intrigue of the media products.
The document discusses the structure and conventions used in creating a magazine and poster for a horror film called "Adeline". For the magazine, the group modeled it after the well-known horror magazine Fangoria, using its color scheme and cover layouts as templates. They placed the masthead, title, and other elements in standard locations. For the poster, they used dark, mysterious backgrounds from horror movie posters as inspiration. The title was placed prominently at the top in a distinctive font to catch viewers' attention. Both the magazine and poster employed common horror media conventions to effectively promote the fictional film.
The document discusses the structure and conventions used in creating a magazine and poster for a horror film called "Adeline". For the magazine, the group modeled it after the well-known horror magazine Fangoria, using its color scheme and cover layouts as templates. They placed the masthead, title, and other elements in standard locations. For the poster, they used dark, mysterious backgrounds from horror movie posters as inspiration. The title was placed prominently at the top in a distinctive font to catch viewers' attention. Both the magazine and poster employed common horror media conventions to effectively promote the fictional film.
The document discusses the structure and conventions used in creating a magazine and poster for a horror film called "Adeline". For the magazine, the group modeled it after the real horror magazine Fangoria, using its color scheme, layout, and cover templates. They placed the masthead, title, tagline, and other elements in standard locations. For the poster, they used dark, mysterious backgrounds from horror film posters as templates. The title was placed prominently at the top in a distinctive font. Both the magazine and poster followed conventions of their real media counterparts to promote the fictional film.
The document discusses the use of new media technologies in the evaluation stage of creating a film trailer, magazine cover, and poster. Various online tools were used to gather feedback, including Twitter, Facebook, SlideShare, and a website for conducting voxpop interviews. Questionnaires were created in Word and results analyzed in Excel to evaluate the trailer, magazine, and poster. Prezi was used to present summary information in an engaging visual format.
The document discusses the use of new media technologies in the evaluation stage of creating a teaser trailer. Various online tools were used to gather and display feedback, including social media for comments on the trailer poster and magazine cover, and Prezi and SlideShare to summarize evaluation questions in an engaging format. Questionnaires were also created in Word and results analyzed in Excel to collect audience responses to the different media products in a clear, visual way.
The document discusses how the media product uses, develops, and challenges conventions of real media texts. It summarizes how the trailer, magazine, and poster were influenced by and differentiated from typical conventions. Key points:
- Conventions like banners, slogans, titles, images, and classifications were included, but sometimes adapted or challenged to make the products unique.
- Film theories like the "Final Girl" and concepts like binary opposition were applied to develop the storyline and characters.
- Scenes and stylistic elements were inspired by films like Paranormal Activity but also developed further, like adding audio to a slamming door scene.
- Icons like blood, knives, and crosses were incorporated to
The document discusses how the media product from Cloud 9 Productions uses and develops conventions from real media products. Specifically:
- For their magazine, they took influences from layout, typography, and story prominence from other film magazines.
- For their movie poster, they took influences from the poster of "Sinister" including texture and font choices to fit the horror genre. They also kept colors desaturated like other horror posters.
- For their movie trailer, research showed using a handheld "point-of-view" camera angle puts viewers in the moment, so they employed this technique seen in other horror trailers.
The document discusses how the media product, a horror film magazine and trailer, uses and develops conventions from real media products. Specifically:
1) The magazine design takes visual cues from other film magazines like large mastheads, sans-serif fonts, and limited sales lines. Color and font choices are meant to stand out.
2) The poster design is inspired by "Sinister" with a desaturated color scheme, serif font, and emphasis on lighting effects. It includes standard horror poster elements.
3) The trailer uses techniques like handheld camera shots and a forest setting to create an immersive experience, as informed by research on effective horror conventions. Symbolic accessories reference religion without crossing ethical lines
A short presentation showing the deconstruction and analysis of existing TotalFilm magazines and the overall house style and layout as well as common conventions.
Our media products - 'Annie' Film poster Magazine Cover https://www.youtube.com/watch?v=nVeCylAMi44 Teaser Trailer
The document discusses how the marketing campaign for the film "Annie" both adheres to and challenges conventions of real media products. It examines the conventions for format, genre, and institutions for the teaser trailer, film poster, and magazine cover. While generally following conventions like duration for the teaser trailer and layout for the poster and magazine cover, some elements are challenged, such as order of credits and placement of the film title. The goal is to make the marketing products look authentic while putting an original spin on some aspects.
Our media products - 'Annie' Film poster Magazine Cover https://www.youtube.com/watch?v=nVeCylAMi44 Teaser Trailer
The document discusses how the marketing campaign for the film "Annie" both adheres to and challenges conventions of real media products. It examines the conventions for format, genre, and institutions for the teaser trailer, film poster, and magazine cover. While generally following conventions like duration for the teaser trailer and layout for the poster and magazine cover, some elements are challenged, such as order of credits and placement of the film title. The goal is to make the marketing products look authentic while putting an original spin on some aspects.
The document discusses conventions used in real media products and how the student's media products for their film "Annie" both followed and challenged conventions. The student analyzed conventions for format (duration, editing style, sound, text/graphics), genre (horror/thriller) and institutions. Their teaser trailer followed conventions like duration (1:27 mins) and montage editing but not voiceovers. Their film poster followed conventions for layout, title design/placement but challenged credit order. Their magazine cover followed conventions like the masthead design/placement but challenged other element placements. The student aimed to make their products look realistic while putting their own spin.
The document discusses the design choices for a film magazine cover, poster, and trailer for a thriller film called "Retribution". For the magazine cover, they chose a traditional layout with the title, barcode, and date in typical positions. The black and white image of the main character Jamie conveys mystery. For the poster, they used the film title in red text over a blurred background and an image of Jamie holding a gun. The trailer incorporates typical thriller elements like chases and violence but challenges conventions by having a female villain and casual male protagonist. It builds tension through changing shot pacing and ends on a cliffhanger. Consistent red, white, and black colors and the main character link the three promotional materials.
The document discusses how the teaser trailer, poster, and magazine article work together to promote a horror film. It explains that they use consistent visual elements like colors, characters, logos, and taglines to create a recognizable brand. While each product has a different purpose and role, they complement each other by maintaining awareness of the film and familiarizing audiences with its genre, story, and characters. Visuals, narrative themes, and technical elements adhere to conventions of the horror genre across all promotional materials.
The document discusses how the teaser trailer, poster, and magazine article work together to promote a horror film. It explains that they use consistent visual elements like colors, characters, logos, and taglines to create a recognizable brand. While each product has a different purpose and role, they complement each other by maintaining awareness of the film and familiarizing audiences with its genre, story, and characters. Visuals, narrative themes, and technical elements adhere to conventions of the horror genre across all promotional materials.
The document discusses how the media products challenge and conform to conventions of their formats and genres.
It summarizes that the magazine cover, poster, and film teaser trailer each followed some conventions of their formats, like including key visual and text elements, while also challenging conventions to make the works stand out.
The teaser trailer challenged conventions by only using diegetic music and not including dialogue. The poster challenged conventions by including a graphic horror image not usually seen on posters.
Overall, the productions balanced following genre and format conventions to seem professional while also challenging conventions to create memorable, unique works.
Final aimee in what ways does your media product use111111 (1)Jamieleek
The student created a magazine cover, teaser poster, and analyzed how they used and developed conventions of real media. For the magazine cover, they based it on the Empire magazine cover of The Dark Knight, following conventions like placement of elements and color scheme. They researched multiple magazine covers to inform design choices. For the teaser poster, they analyzed posters like Blood Red and The Possession to reveal just enough information through the ominous main image and tagline. Both pieces were meant to promote their short film and followed real media conventions to look authentic.
This document analyzes how a student film opening for a thriller genre film both follows and deviates from typical thriller opening conventions. It follows conventions through the use of an antagonist wearing dark colors, props like earpieces and briefcases, an urban location filmed at night, suspenseful music, and a plot twist. However, it deviates by having female protagonists rather than male, younger main characters rather than middle-aged, and filming the location at night for lighting effects rather than typical daytime filming. The opening both compares to and deviates from real thriller openings in its characters, style, and plot.
This document analyzes how a student film opening for a thriller genre film both follows and deviates from typical thriller opening conventions. It follows conventions through the use of an antagonist wearing dark colors, props like earpieces and briefcases, an urban location filmed at night, suspenseful music, and a plot twist. However, it deviates by having female protagonists rather than male, younger main characters rather than middle-aged, and filming the location at night for lighting effects rather than typical daytime filming. The opening both compares to and deviates from real thriller openings in its characters, style, and plot.
This document discusses a group's choice to have Lionsgate distribute their film. Lionsgate is known for distributing major franchises like The Hunger Games and Twilight. The group feels Lionsgate could effectively distribute their mainstream action thriller film. The film may appeal to young adults aged 16-25 and have a big budget to film scenes in London. Investors could fund the film due to its creative story. Lionsgate's experience distributing films appealing to young adults makes it a good fit to distribute this group's film.
The document discusses how media technologies have changed over time and their impact on creating films. It provides examples of how filmmaking technologies used by the author have progressed from Adobe Premier 6.5 and mini DV tapes in previous years to uploading footage straight from memory cards using Adobe Premier Pro CS5. Various websites, software programs, and equipment used at different stages of researching, planning, filming and editing are described, highlighting how media technologies now make high quality film production more accessible.
The document provides feedback on a magazine cover, teaser poster, and teaser trailer created by students for their media production on the psychological thriller film "Truth Untold", praising elements like the effective combination of styles across the different media pieces and realistic shots in the trailer while also noting some criticisms of unrealistic shots.
The document evaluates how a student media project uses, develops, or challenges conventions of real media. It summarizes that the project follows most conventions of Empire magazine but with some minor alterations, such as changing the magazine cover to a horror theme. It also discusses specific design elements of the magazine cover, articles, and film poster that were inspired by or similar to real media conventions to achieve a horror tone while still recognizable as a magazine.
The document discusses the production of a media campaign for a film called "The Package" including the creation of a trailer, magazine cover, and poster. It describes the research process, planning, construction of the various media texts, use of technology, and feedback received from test audiences. The campaign was effective at conveying the film as a thriller and establishing the narrative and main character.
The document evaluates how a media product uses conventions of real media. It summarizes a student project that created a magazine cover and movie poster for the film "Fraternity." The cover and poster effectively represent the film as an action thriller through their visual style, use of weapons/danger, and mysterious characterization of the main character seeking revenge. Both the main project and supplemental materials capture the film's tone and follow conventions of their real-life counterparts.
The document discusses a media product created by the student - a teaser trailer for a film called "Pursuit". It provides feedback on how the trailer uses conventions of the thriller genre and compares it to typical teaser trailers. Audience feedback was positive about the fast pace and building suspense, though some found it confusing. Research was conducted online to study thriller trailers, magazines and posters to inform the design of the ancillary texts.
The document discusses how various media technologies were used at different stages of creating a media campaign. Research involved watching films online and analyzing trailers, posters, and magazines. Planning utilized storyboarding and scripts. Construction used video cameras, editing software, and design software. Feedback was gathered by screening and surveying audiences. Overall, the document outlines the full process of researching, planning, constructing, and evaluating a media campaign using different technologies at each stage.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Article: https://pecb.com/article
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Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
2. 1. In what ways does your Media product
use, develop or change forms and
conventions of real Media products.
3. • The cover lines help give the audience an insight to
what is going to be featured in the magazine, which The Masthead we decided on
was ‘Focus’ as we thought it
attracts the audience as a particular story might would capture the aspects of
interest them and persuade them to buy it. We a typical film magazine; and it
decided to make all our cover lines green as it allowed us to have our own
followed with our campaign colours. individuality on the product.
Additionally, we chose ‘Focus’
as a masthead as at is a well
known media term which can
We decided to go with a new and unique be related to film. We also
layout, so we could create our own style which chose it as it is short, snappy
fits in with our entire theme. However, we and memorable.
chose to follow the typical magazine
conventions as we wanted our magazine to
look as realistic and as effective as other •The strapline ‘Without us you’ll be
mainstream magazines, such as: Empire and blind’ we feel draws the audience in
Total film. as it signifies how the magazine has
We opted to make our magazine cover a
special edition to help further our campaign. all the information the audience will
This is something that also mainstream need about a film.
magazines use to promote well anticipated
films; such as: The Dark Night and Inception.
•The image we decided to use features a
close up of a character within our trailer. We
• We decided to make our own ‘pug’ for our decided to use a close up image because
magazine cover as it is a typical feature used special edition covers that have inspired us
for magazines to alert the audience of such as ‘Empire’s’ ‘Dark Night’ have used
important and new articles/information. close up shots that we thought worked really
effectively.
•We decided to have our image in black and
white apart from the characters eyes which
we edited green, as this colour is used
throughout our whole campaign; highlighting
•The bar code and the date of the issue help signify our theme of infection.
that our film ‘Infection’ is a new and up- coming
movie that people should look out for. It also gives
an estimated time of when the film will be released.
For ours it is during summer
4. We originally decided to
use a ‘Sight & Sound’ Additionally we opted for
layout as they often another magazine cover that we
promote thriller films. could base ours on (Empire) as
However, we wanted our ‘Sight and Sound’ tend to
thriller trailer to have a promote ‘art house films’ as
slightly younger audience they are an international based
than Sight and Sound film magazine.
and felt that this
magazine would not be
appropriate for the age
we were targeting.
Sight & Sound tend
not use many Sight & sound have a consistent
pugs, banners or image layout. This layout usually
cover lines on their shows a subject in mid shot,
front covers, as towards the right hand side of
their layout is quite the cover. The cover lines are
simplistic and, we always featured on the left hand
feel, quite boring. side in a neutral colour.
However, we However, this type of layout we
wanted our felt did not fit with our campaign
Magazine cover to style as we wanted a close up
be more image which is vibrant and eye
informative and catching, which we feel Sight
attention grabbing and Sound magazine covers try
through the use of to avoid.
a variety of pugs,
banners and cover
lines.
5. We also used ‘ 2 covers to collect’ instead of the standard
banner, which you would find on many film magazines but
in this case it was a special edition cover.
This magazine cover in
particular was eye-
We chose Empire to base our catching as we liked the
magazine cover on as it way it was a close-up of
allows us to follow the the character,. You can
conventions of a thriller type see/tell what kind of
cover. character it will be, just by
this picture. This is what
we wanted our magazine
to have.
The blocks of green with
We based our magazine white writing is an idea
cover on this one we also used in ours, we
because we liked the liked this as it allowed the
colour scheme as well, title to stand out more, it
the green/black/white draws your eye in.
shows the special
edition off more.
6. We wanted to follow the basic The tagline was made to look as if the person
conventions of a thriller poster. The saying it was running out of oxygen, which is why
darkness of the poster, the emotion on we made it patchy and dark. We purposely put full
the girls face, the font of the title and stops after every word so you subconsciously take
tagline are all stereotypical conventions a breath between each word.
of a thriller poster.
We wanted the poster to be simple, as it is
a teaser poster, there is only the need for
some basic information such as a release
date, and this therefore leaves a mystery or
‘enigma’ about the film, again keeping the
poster in the thriller conventions with its air
of mystery..
The title of the poster featured a texture font. We We edited the girl’s eye so that it looked like the
purposely made it green so it stood out and also infection was beginning to take effect on her
green could represent the colour of the infection. body. This was to show through the poster that
This colour is also used on our magazine cover so this character was the main character of the
our project becomes stylistically coherent. film. The expression on her face was to show
the film is going to be scary, and will keep
consistent with the thriller theme.
7. The tagline for this magazine
This was a film poster which is also an inspiration for ours.
gave us inspiration for our own. We liked the idea of sounding
We liked the simplicity of the cynical , we wanted it short
poster and also how the face is and snappy, and getting a
only just seen. The chiaroscuro part of the theme across.
effect of the darkness around
the image is what we tried to get
in our poster because it keeps
the mystery to the film and keeps
within the thriller conventions.
The expression on the
face/mask is another feature
we wanted to capture within
our poster, the anxious
scared look which will put
worry and sympathy in the
audience.
Having the limited colour theme of
red, white and black is an element
we used in our poster/magazine
cover. However we will change
the red to a vibrant green. The title of the film being
close to the billing block is
also something we used on
our poster, so it looks
compact and neat.
8. For our own film poster we
This teaser film poster decided to have half of the
worked as inspiration for subject’s face cut off from the
our own teaser poster, audience. We got our idea
as we liked the idea of from this poster as we liked
the subjects faces fading how it shows both identities
out. This technique we of the characters (half
felt gave the poster a robot/half human). However,
real mysterious to add extra mystery; for our
atmosphere as it makes poster, we decided to keep
the audience feel as if the other half of our subject’s
they are being kept face hidden, leaving the
away from something audience hooked, wanting to
(not being told find out what's being kept
everything). from them.
Similarly to this poster we
decided to have a catchy
tagline in with the release
date ‘Airborne 2012’. That
acted as a pun to develop
our campaign theme of
‘Infection’.
9. Trailer
Following the typical conventions of a trailer, we had to take a variety of shots an edit
them together in an un-ordered sequence to make sure the shots didn’t match up and give
to much away. At the beginning of the trailer we edited the shots to be quite slow paced,
however this pace begins to increase at the point were more chaotic scenes appear to
help build up a climax where the trailer is left on a cliff-hanger. This is typical of trailers as
they want audiences to be hooked; wanting more, in hope that the audience will then want
to go and see the whole film.
One of the film trailers that inspired the style we used for ours was ‘The Crazies’. We
thought the build-up was effective as it really grasps the audiences attention through it’s
structure. The trailer begins with a series of slow paced shots which help to establish the
scene and the characters, however the pace of shots begin to increase to reach a dramatic
peak, when the problem is revealed. We then receive a series of fast paced shots which
leave us with a dramatic climax, enticing the audience.
http://www.youtube.com/watch?v=oLChTGTQivU
Our trailer begins with a sound bridge of a news reporter, that is entwined throughout the
beginning of the trailer, with a series of shots containing large crowds, suggesting a
pandemic situation . This helped us to introduce a character as well as to reveal the
problem to the audience, much like the main protagonist in ‘The Crazies’, who is also used
as a sound bridge for these reasons. We felt it was important to use this as it helped to
feed the audience little bits of information, without giving away too much of the plot.
Another convention that this trailer has used was the use of captions, which appear near
the end of the trailer. This introduces the film title, date and tagline (as well as other
information such as websites etc), these are critical as they further the theme of infection,
as well providing the audience with an estimate of when the film should be realised, for
example, ‘airborne 2012’, which most conventional film trailers do.
10. Trailer
In our trailer, we were used and
developed the typical forms and
conventions of a thriller film teaser
trailer.
The narrative to our thriller is a
stereotypical thriller story, as it
includes anxiety, an un-stoppable
virus, cliff-hangers, build up of
suspense, and an overall lost cause.
Although you would normally find a
‘Zombie’ film in the horror genre, our
film specifically deals with the build
up of suspense, cliff-hangers, and an
un-stoppable problem.
Our main character is also a
stereotypical character within a
thriller, as a victim who finally
becomes the heroine of the plot.
11. Our trailer, we had typical thriller trailer
iconography. We showed this through
the characters and areas where we
filmed. There was a vivid difference
between the ‘Zombies’ and the
‘Humans’: the ‘Humans’ looked
vulnerable and scared whereas the
‘Zombies’ looked neurotic and crazy.
Where we filmed in London, the shots
of the deserted streets, closed shops,
the field where the news reporter was
filming the broadcast, the house where
the ‘Zombies’ had got into, were the
stereotypical venues where you would
find a ‘Zombie’ thriller teaser trailer set.
If we didn’t film the shots in these
locations, the film wouldn’t make
sense, the verisimilitude would be
ruined and the whole ‘scare’ part of the
film wouldn’t have such an impact.
The props such as the signs used by
the protestors, the torch used in the
house etc, were items which would
normally be found within this type of
movie, without these the mise en
scene would not have been as
effective.
12. How effective is the combination of
your main product and ancillary
texts?
13. Throughout our 3 different products created, we used a consistent style of
fonts, colour schemes and identities; to create a well rounded campaign for
our film. Our main colour scheme included: green, white and black.
However, all of our products have a main emphasis on the colour green as
this represents the idea of an infection or disease. For example in our print
work, we edited the characters eyes green to help connote that this
character could be infected.
We show consistency throughout our campaign (shown through our 3
different products) as this is typical of newly released films. We did this by
featuring the main subject throughout; this familiarises the audience with the
main character (gaining an incite to what they can expect to see.)
14. Our products have a clear, noticeable link that can be easily recognised as promotion for
the same film.
Similarities between the products
We used consistent colours of green, white and black.
We used the same character in both products who is also featured within
our trailer.
We have used black and white images for both the film magazine and
poster.
The font we used is consistent.
We edited both images to give our character green eyes to further suggest
the plot of infection.
We included the same title logo ‘INFECTION’ on both products
Consistently throughout all our products we have included a tag line of
‘Airbourne 2012’.
15. Magazine
We decided to use a close up shot of our character ‘Eleanor’ to
further present the theme of ‘Infection’ as it shows off well the
edited green eyes. (they grab the audiences attention straight
away). The shot also makes the character look very sinister,
which is further created through the use of shadowing; this
helps to connote that this film is a thriller.
Poster
The image on the magazine cover differs from that of the posters,
as we wanted to present a more mysterious and darker side to
our character. We chose a different layout of landscape design
for our poster as we wanted our character to fade into darkness,
and we felt this would be better achieved in a landscape design.
Overall we feel our magazine and poster products are very
similar and have a clear link within our campaign as we used
consistent colours and fonts.
16. Teaser Trailer
The teaser trailer is effective as it grips on to the audiences attention;
providing mystery and anticipation making the audience wanting to see the
film when it is released. Within our trailer we decided it would be best to
involve our main character as we felt it was important for the audience to
have someone they could recognize (from our other products)
We used isolated areas of the city to create a sense of dread and
containment. This is typical of a thriller teaser trailer as it constantly puts the
audience on edge, enticing them to want to watch more.
We kept the trailer in colour, including our iconic bright green colour on
captions as we felt it was important to keep a link between all of our
products, as well as a reminder of infection. Using the main character also
helped to connect our other products (magazine cover and teaser poster)
together, giving it an effective commercialized feel to it.
17. Consistent Use of Captions Within
Our Trailer
Using consistent use of captions that
included the same font and the same
colour scheme helped us to keep a
visual look that people would
remember. You can see this through
out all three of our products.
19. For our audience feedback we first decided on showing our trailer to our
friendship groups as we believe that we would get a honest opinion from them
as they know us. The friends who viewed the trailer are between the ages of
17-18 and are also students at sixth form. We selected this group of people
because this is who the film is targeted at and we believe we will get the most
truthful and effective feedback from the people who are most likely to go to
watch the film.
Another form of feedback which we have used was our media studies
teachers, they may not fit into the target audience which we intended but they
could enjoy the film and give us some constructive criticism about how we could
of developed our film or show the conventions of a thriller trailer more
effectively.
We also spoke about creating a survey for each person who views the trailer to
rate and give there own personal feedback so we can keep it and look upon it
for future reference.
20. Friends and student feedback
Charlotte knowlden age 17
“ The idea of an infection spreading is something which actually puts me on edge and
is something which is sometimes touched on in the news, so its a current theme
which can be related to.”
Bobby bates age 17
“ I loved the middle of the trailer and how the shots merged together and made me
think about what infection is overall”
Scott Thompson age 18
“ The end shots of London are really effective as if i was to think of London its always
manic, and busy never deserted and quiet”
Amy rowe age 18
“ I thought the film trailer was good but its not the type of film I would go to see ”
21. Teacher feedback
Mr Farnsworth age n/a
“ The trailer follows the typical forms and conventions but the title of the film may
come across to the audience of being “airborne” not “infection” because of how it is
seen on when the title appears on the trailer”
Following this feedback, as a group we went back and looked over the film with out
media teacher and we agreed that there may be some confusion if the audience has
not seen the rest of the campaign, so we changed the frame to make the title more
visible to the audience.
22. This was the questionnaire
which we created to give to
the students and friends
which have seen the trailer to
get there overall thoughts and
also to keep for new projects
where we could improve.
Also to see if we have done
our research correctly and
our target audience were
happy with there viewing
experience.
We gave out questionnaires
to our friends who watched
the trailer. Most of the people
who watched were finding it
easier to talk to us and give
feedback rather than fill in the
questions. But the
discussions were mostly
positive.
23. Our feedback was really positive, as our target audience said they enjoyed watching the
trailer and some said they wanted more, they would have liked there to be an actual full
length film after the trailer. However we did get some negative feedback about how there
was little speaking from the characters and the main character was only on screen for a
couple of frames, this is what was discussed with friends after there viewing. The
feedback our friends and teachers along with different students gave us an overall feel
which our trailer gave people. We have learnt ways in which it can be improved and how
little changes to a frame can make the title of the film more clear to the audience.
Overall we are very pleased with our end result and believe the whole campaign is
effective and follows a housesyle which will help towards making the film known to
audiences. We feel that the trailer is a typical thriller in the ways that it creates suspense,
it is action field and leaves the audience guessing about what may happen. We want
people to watch the trailer and go away talking and discussing it.
as a group we have all agreed that we have met our target audience and have seen that
the film trailer may interest people outside the age range which we first discussed.
our feedback was mostly positive and we are really happy with what we got from the
audience but if we was to change any part of the trailer we would work on the soundtrack,
we would like to create our own piece of music which we can tie in with the trailer to reach
peak points and create as much atmosphere as possible, we would research into different
software's where we can do this and see how it would sound on the trailer.
24. Some of the feedback which we got from other students
and adults of out film poster was mostly positive, but we
were given some constructive ways in how we could
improve the poster.
Emma Hughes age 18;
“I like the overall theme of green used throughout each of your
products in the campaign, the billing block is really effective and I
believe fits in well with the overall look and feel.”
Dave Evans age 52;
“ I feel that this would appeal to me and my friends coming from an
older person, the film looks interesting and is something I would go to
see in the cinema.”
Emily Welfare age 15;
“ this type of film is something which I would not go to see, I don’t find
entertainment from being scared. The poster is too dark and not much
is shown”
From the feedback we have got from students in the school and adults we have found out that depending on what genre of
film the person likes they will either understand where we are coming from with the poster and see why we have used the
black and the darkness, we as a group believe that this works in our favour as it shows all the typical thriller conventions
which we researched in our blogs to create an effective and current film poster.
If we had to change anything on the poster, we would have changed the main image of the character to use a stronger
detailed image to show more of the expression in her eye to draw in the fact that she is infected. Where we played about with
the image some of the quality was lost and the image looks distorted.
25. This is some of the feedback which we received from students and
other members of the public about our film magazine;
Emma Hughes age 18;
“ I really found this cover really visually appealing, after looking at the
poster and the trailer I can see how it relates to your campaign, the
use of the “infection” font is used which fits in well with the green
theme”
Dave Evans age 52;
“ the film cover is very busy and I didn’t really know where to look, the
green can be very overpowering and the title “focus” catches my eye
more than the cover lines and the infection text.”
Emily Welfare age 15;
“ the cover is really nice, I like how the colours all match and how you
have included things such as a free poster.
Overall the feedback which we have got from the magazine cover is
mainly positive we have got some criticism mainly about the green
and how it can be overpowering, we done this because we wanted
to create a special edition cover like what Empire magazine has
done in the past, this cover was totally about the film infection and
all the cover lines relate to the genre and everything about A Thriller.
We have used most of the typical conventions of a film magazine
cover which we researched on our blogs, and be believe it is
effective and shows what we wanted in our first designs. To improve
and act on the audience feedback we could tone down on the
colours.
26. How did you use media technologies in the construction
and research, planning and evaluation stages?
27. RESEARCH
Before we created our own campaign we had to research into the genre and
look at trailers which have already been made to get a feel for the structure of
the trailers and how they are expected to be . We also looked at posters and
magazines covers of the films to get inspiration and ideas for our own print work.
The main platform that we gathered all our research from was the internet, this
enabled us to search for genuine trailers, posters and magazine covers which
have been published. We used websites such as Google to find the posters and
magazine covers and YouTube which was a brilliant resource to watch trailers.
Google was a good aid as it enabled us to look at many posters of the film and
see how each poster moves on and gets more detailed each time. Researching
the magazine covers on the web showed us a range of different style and
layouts which helped us get ideas on what would be acceptable on our own
cover.
Another website what we found was helpful was www.comingsoon.net this was
a good source for us as it allowed us to see full campaigns for new movies due
to be released, it was good to look how each poster has moved on and how the
teaser trailer then moves on to a full theatrical trailer and much more information
is shown and the storyline develops.
28. Research continued…
To widen our range of knowledge for typical thriller posters and
magazine covers, we used the schools intranet to research copies
of them. Although the schools intranet is a valued technique for
research, some of the posters were unfortunately blocked, so we
went onto the internet to see what google, yahoo etc could offer.
This is where we found the Batman magazine cover which we
based our poster/magazine on.
Finally, the basic form of research we did was looking on the blogger
website itself, we looked at previous students work, to see their style
to their own individual group blog. This also gave us the opportunity
to see the strengths and weaknesses to each blog, and see how
they overcome problems that we encountered.
29. PLANNING
New technologies have helped us a lot during the planning stages before
creating the trailer, poster and magazine cover. They have gave us ideas which
will make our final pieces look professional and something which could be in the
media industry.
The internet along with watching and analyzing trailers in class have helped us to
gain a better understanding of trailers and how they are made into teaser trailers
and full length trailers. Using resources online we were able to understand the
basic structure of a teaser trailer and what we will need to put in it to make it
realistic as possible and fit into the thriller genre. We believe with all the
information we have researched and learnt we have everything we need to make
a decent teaser trailer for the film “infection”. We used the site youtube, as this
allows us to pause trailers on certain shots, receive genuine feedback about the
trailer from all around the world, ad gives us the opportunity to deconstruct and
really analyse it.
30. Planning continued…
When planning the poster we looked at many other film posters with the same
sort of theme which we wanted to use and then got our ideas from that, we
all believe this was a effective way as we can relate to the theme and it
shows in the poster. We used the schools intranet to find all the posters that
we would then use as an example, this process cut down the time spent
researching, and also we could compare two different posters in an instant.
The magazine cover was where we decided to make up our own brand to use
but it was in the style and layout of the mainstream magazine “Empire”. For
our magazine cover to be successful we drew a sketch of what we wanted it
to look like, this enabled us to visualise any certain fonts, pictures, and also
place where we thought certain items should be.
Whilst planning the blogging site really helped us keep track of what we wanted
to use, how far along parts of the project were, and also it was just a way of
keeping everything we had researched and planned in one place.
31. CONSTRUCTION
For the editing process of our teaser trailer, we used the programme ‘Adobe premiere 6.5’.
We used this for our a/s project so we are aware of how the system works. However, the
theme to this years project was quite different to last years, the amount of editing needs to
be increased as it’s a fast paced trailer, the amount of shots we have filmed is far greater,
and also the length of the trailer is shorter so there will be more editing to fit everything in.
Whilst editing we did encounter a few problems, for instance, every time we shortened a
shot, moved it ahead or sped it up, it would disproportion the sound, for the amount of shots
we had, and this happening with every one, the editing process took a lot longer than
anticipated. In our trailer, we wanted key bits to stand out and stick in the audiences mind,
the shots of the ‘infected’ especially, these were the shots which showed the manic in the
trailer, and therefore we wanted the audience to remember them. As the film theme was
quite manic and jumpy, we wanted the trailer to have the same image, this is where we
decided to put in a lot of short shots, to establish this. To show how this infection was
changing life, we showed shots of empty streets at the end of the trailer, to show how fast
the infection had spread, that people weren't going outside anymore, and once busy streets
were deserted. We also added in captions, for these to look affective we looked at all the
effects we could use, after some debating on the right one, the one we decided on fits the
trailer the best. Overall the editing process for our teaser trailer was quite simple, after a
few minor adjustments it worked well.
32. Construction continued…
The editing process to our project, was quite difficult at times. We encountered some
problems with the music and voices staying in time with the picture. We used a range of shots
in our trailer, to edit them all together we used the programme ‘Adobe Premiere’ . In our trailer
we had; tracking shots, this was used when we had shots of crowds in the centre of London,
we wanted this shot as it showed the anxiety in the film, establishing shots, we used this so
immediately you could tell what the main plot was going to be, this was used on the news
report, and shots of the empty streets, the main characters, and to just get an overall feel of
the film. Point of view shots, this was so we could make the audience see the panic and
destruction through the characters eyes, to create empathy within the audience, close-ups,
these were very effective in our trailer, it showed the emotion on the characters face, allowed
you to watch the action and not get distracted and also just gathers more sympathy for the
character. Canted angle shot, this was used with the news reporter, towards the end we
showed the ‘camera man’ getting infected, to show this we tilted the camera as if they had
dropped it. Zoom –in, to show anxiety, this was used in a shot of the police, and a shot of the
main girl looking cornered. Whip-pan, this was also to show anxiety, and to show how the
chaos. These were mostly used with a hand held camera, except from the news report, we
wanted this to have a professional look, and therefore used a tri-pod. We used a special effect
on the title of our film, we used ‘vapour dissolve’ we used this so it looked different to all the
‘Bitmap's used in our trailer. This also captured your attention as it had an eerie feel to it.
34. Magazine editing techniques
The first step we took was to take the image that we wanted to use on the magazine and resize it to fit the
conventions of the magazine (the main image size) The image we used for the background was of a close up
of the main character in the film, we wanted to use a close up for 2 reasons, because there is a close up in the
film of the main character and empire usually fill up the whole frame on there covers and we believe this looks
effective. We added a green shade to the eye to connote the infection and this is what shows the infection in
the victims. This was done by selecting the area, then using a soft light effect to add the green still keeping the
detail of the eye creating a greater effect. The darkness surrounding the image connotes the mystery
surrounding the infection and also shows the dark side to the trailer which links it to the thriller genre.
The next step was to add the masthead to the cover, we sorted through many different fonts and sizes along
with stroke effects until we all agreed and was happy that the masthead fits in with the cover. After this we
centred the masthead as this Is typical for the magazines we have researched into on our blogs.
After that we decided to start building up the layers on the cover using Ariel font, the size varies to each cover
line as we wanted an overall effect to the cover and using one size would not have looked as effective as
different sizes. We went along with the green theme with text and swapping the colours around so that there
was white text on a green block as well as green bold text. This is something we saw on a few Empire covers
and decided to use on our cover.
The software used to create the cover was Adobe Photoshop cs5, this was effective as it allowed us to add text
similar to what Empire would use, we wanted the green theme to be carried through the poster and magazine
cover and as a group we feel this is effective and helps with our campaign. The hardest part of the editing
process was trying to get the size of everything correct so that it looked in proportion with the image and the
rest of the magazine, also we wanted the magazine to be busy but not cluttered so we didn't take focus away
from the image, so this was another thing we have to think about when editing.
We went along with some typical features of a magazine cover e.g. the free poster, typical cover lines which
interact with the theme and genre. Also we decided to make our cover a special edition like empire sometimes
do when promoting a new blockbuster.
36. Poster Editing Techniques
For our poster we decided to go along with the same sort of theme as the magazine, using the greens colour tones, the
same character in the image and the use of darkness in the poster for the unknown. Again we used Photoshop to create
the poster and we used the build in effects in the software to get the most out of what we wanted to show.
We used texture effects on the text to get the look of cracking destruction of an infection within something e.g. The person.
We used the same tones of vibrant green for the title and the colour of they girls eye again being created by selecting the
eye then using a soft light tool to add the green not losing no detail the eye. To get the darkness on the image the contrast
was taken up and the saturation taken down so the only colour was really in the eye and text, drawing the audience into the
infection.
The billing block was created on a word document and then inserted into Photoshop as a new layer and then the text and
fonts (Ariel) were added to create realism, when creating this we used other film billing blocks to get the information which
we need to put on it and in what order.
The positioning of the text was something we really thought about in the construction stages of the poster. We agreed on
the lower the tile the more darkness making there seem to be more of a mystery when putting the title and billing block
higher on the image it took this away and seem to just be more of a block background other than a setting.
We believe the simplicity of the poster is effective and there could be a second poster to add to the campaign like some of
the films released. We could have another image of a person who has the infection showing how it has spread. And more of
the background could be shown, maybe a still image of the city in chaos or a medical team looking confused and under
pressure.
37. Evaluation stage
Our evaluation also used technology well, to show a full understanding of
the concept, we prepared our evaluation to show in different programmes,
hopefully showing our new found skills off well. To create our evaluation
we used ‘PowerPoint’ as this separates the different sections and allows
more detail to be involved. We then used a programme called ‘Slide share’
to be able to upload the PowerPoint to our blog. We then went to use the
programme ‘Blogger.com’ we used this in two ways, to view other
students work, and to also upload our construction of our project. Finally,
to help the construction of our project we used a website called ‘You Tube’
to find trailers within the thriller genre, these gave us the ideas for our own
trailer, and also broke down the shots we would need to use.