The document discusses the consistency of style across the main products (trailer, magazine cover, poster) for a horror film called Vengeance. It analyzes the imagery, fonts, colors, and costumes used to maintain visual cohesion and allow the audience to recognize the same character, theme and genre across different marketing materials. Social media like Facebook and TV advertisements are also proposed as effective ways to promote the film to a mainstream audience, especially younger target demographics that engage with those platforms.