This document summarizes and provides feedback on several film posters and magazine covers: - The first poster uses blurring on the image and text to create uncertainty and worry, showing a scared character. - A magazine cover effectively uses a transparent title as a contrast to the block text. The character image looks desperate to entice readers. - The best poster from the previous year draws attention to the title by making other text smaller, and places the caption over the title for more impact.

1. Analysis of Existing
Products

2. Striking image.
Name of the Colour of
film and image is a
magazine are contrast to the
clearly black
labelled – background.
extremely This is how it
obvious for stands out.
the audience.
Image is
Added features completely
related to film relevant to
advertisement film, therefore
featured on audience will
front cover – know straight
more enticing away what it is
for consumers. advertising.

3. Title of
Image is very magazine
effective as it cleverly linked
stands out with the genre
against the of film the
black magazine is
background, promoting. The
similar to the theme of fire
previous has links with
example. Also, horror which is
the colour of something that
the image and could be taken
the colour of into
the magazine consideration.
title are
similar which
keeps Name of film
continuity. labelled
clearly.

4. Leading statement Very simplistic
– makes the poster. Image of
audience want to girl is
know what is centralised on
actually wrong. the page
making her the
What is striking main focus.
about the image
used, is the fact that There are many
her hair and body different types of
seemed to be text used on this
blurred, however he poster. The most
face is sharp and effective being the
clear. The girl is handwritten
staring directly at “orphan.” The
the audience, style of font links
making eye contact with the young
which engages them girl and almost
and makes the makes it
poster have an eerie personalised.
feel to it.

5. The effect of
blurring is used Again, this
heavily in this poster is very
poster. In this case. simplistic. A
The blurring is large image is
used in both the featured and
image and on the any text is
text. The effect fairly small and
that the blur gives understated.
to the audience is
uncertainty and The colour red
worry. The image adds a pop of
looks like it has colour to what is
been shaken up, a monochromatic
possibly to show colour schemed
the characters are poster. Red also
scared, which connotes danger
would link to the – linked with
expression on the horror.
young child’s face.

6. If this poster was to
Effective title for
be re-done, I think
film – the colour
that the photography
and design is
which was used could
very fitting with
be changed. I like how
the genre of
the character is
horror. It looks
surrounded by trees,
like splattered
how the twig across
blood.
his face obstructs the
view. A stronger This poster looks
photo could have fairly
been used in my professional. It
opinion. has all the typical
conventions of a
What I like about this poster, for
poster is how it is in example - the
black and white. The sponsor, age
title of the film which restriction, cast
is in red stands out a and date.
lot more.

7. She has kept the
All the typical
theme of black,
conventions of a
white and red
front cover are
form her poster.
used – barcode,
web address,
price and date. I think using a
black and white
This aspect of the photo on a poster
front cover looks is effective,
very professional. however on the
She has used the front of a
same lettering for magazine I believe
the film title which is a colour photo
a contrast to the rest would have been
of the text she has more effective. I
used, which is fairly think the audience
simple. would have been
more drawn to it.

8. I think this poster I like the
is excellent. It shadowing she has
looks so used. The light is
professional. There emphasised
are many aspects around the girl
which I like. hanging from the
By making the text ceiling therefore
smaller, the drawing the
attention is drawn attention of the
to the title of the audience to that
film. It doesn’t particular part of
make other text the poster.
irrelevant, it just Title stands out a
doesn’t make it a lot and I love how
main attraction. she has placed
This is by far the the caption over
best poster made the title. It id
from the previous more effective
year in my opinion. this way.

9. I think the red text I like how the title
blends in too of the magazine is
much with the transparent. It is a
background. It contrast to the
doesn’t stand out block text used
enough possibly elsewhere on the
making the page.
audience not as
attracted to it. I think the image is
strong. It shows the
I like how the character reaching
background out, looking
image is in colour. desperate and in
The leaves and need of help. This
mud in the may entice the
background fit audience into
nicely with the picking the
horror genre. magazine up.