This document discusses service marketing ethics, which establishes standards for determining right and wrong actions in service marketing. It examines the moral principles behind operating and regulating service marketing in areas like products, pricing, distribution, promotion, and advertising. Following ethical practices in service marketing can help develop positive attitudes, trust with stakeholders, a good image, and long-term business success.

2.  It is the art and science of determining good and
bad or right or wrong moral behavior.
 It is a science of moral duty or the science of
ideal human character.
 Right things are called as ethics…

3. Service Marketing ethics means a standard by
which a marketing action may be judged “RIGHT”
or “WRONG”.
It the area of applied ethics which deals with the
moral principles behind the operation and regulation
of service marketing.
Ethics in service marketing applies to different
spheres such as in product, pricing,
Placing(Distribution), promotion & advertising etc...

4.  To develop more positive attitudes
 To develop Values or trust with key stakeholders
 To build good image.
 To helps to remain long time in a business

5.  PRODUCT related issues
 PACKAGING
 PRICE
 PLACING (DISTRIBUTION)
 PROMOTION (ADVERTISING)