The document discusses the significance of ethics in marketing, emphasizing fairness, honesty, and transparency in promoting products and services. It highlights the importance of implementing ethical practices to protect consumer well-being, support employees, and maintain company reputation, while addressing issues such as deceptive marketing tactics and the portrayal of vulnerable groups. The future of ethical marketing is framed as crucial for sustainable and socially responsible business practices.

1. Ethics in
marketing

2. Ethics. • Ethics(moralphilosophy)the
disciplineconcernedwith
what is morally good and bad
and morally right and wrong.
The term is also applied to any
systemor theoryof moral
valuesor principles.

3. What is
marketing ethics?
• Practice of promoting products and
services
• Honest, transparentand fair to all
parties involved, including the
customers, it involves adhering moral
standards and avoiding manipulative
tactics.
• Treating and paying employees fairly
• Sourcing sustainable materials
• Caring for the environment
• Making charitable donations
• Addressing social issues

4. Evolution
of
marketing
ethics
Traditional marketing
ethics
Modern marketing ethics
statistica

5. Types of marketing ethics
POSITIVE MARKETING
ETHICS
NORMATIVE
MARKETING ETHICS

6. Why marketing
ethics are
important
• Protect the well-beingof
consumers
• Supportthe well-beingof
employees
• Act as a good modelfor other
companies
• Attract and maintain
customers

7. Fundamental
principles of
marketing
ethics
Fairness Honesty
Transparency responsibility

8. Other
aspects of
ethical
marketing
Customerdata
protection
Respwct
customerprivacy
Lotalty business
model
Customervalue
Ethicalpricing
Health and safety
Conscious
practice
Improved
credibility
Sustainabilty
legality

9. Campaign of ethical marketing
A CHARITABLE GIVING
CAMPAIGN
CENTERING BUSINESS
DECISIONS AND IMPACT ON
PRODUCT PAGES
SOCIAL RESPONSIBLE SOCIAL
MEDIA ACCOUNTS

10. Impact of unethical marketing
A 2022 survey by the Harrispole founded
that 76% of the consumerscould recalla
time whenthey felt deceived bya company
marketing tactic.More alarmingly,85% of
theseindividualsaid they stopped doing
businesswith the company.
Unethicalmarketing can also have
significantsocietalimplication.
misinformation can lead to public harm
while the lack of digitalinclusivity can
exacerbatesocietalinequalities.As perour
2023 study by the Harvard businessreview,
companiesthat fail to prioritize digital
inclusivitiesare 12% decrease in customer
loyalty and engagement.

11. Strategies for
implementing
ethical
marketing
Adoptethicalguidelines:Create and enforcea
comprehensive code ofconductformarketing practices.
Integrate ethicsinto strategy:Make ethicalconcentration
crucialto yourmarketing strategy.
Train marketing personnel:Provideregulartraining to your
marketing team on the importanceofethicsand howto
applythem
Utilize technology:Leverage toolsto ensure ethical
compliancesuch asAIfordata privacyoraccessibility
software forinclusivity.
Leadership role:Leadershipmustsetan example and
foster an organizationalculturethatvaluesethical
marketing.

12. Ethical
issues in
traditional
marketing
Deceptive
pricing
Deceptive
advertising
Fake
promises
Competitive
war

13. Ethical issues in digital marketing
Data privacy
Digital
inclusivity
Misinformation

14. Special
ethical
issue in
marketing
to children
Children are more vulnerable
as comparedto adults in
case of psychologicalappeal
and strong images.
Tobbaccoand alcohol

15. Ethical issue in
marketing to
minorities
• Offensive practicesmay take
the form of negativeor
stereotypicalrepresentation
of minoritiesassociatingthe
consumption of harmfulor
questionable productswith
the particularminority
segment and demeaning
portrayalsof a race or group.

16. Ethical issues surrounding the
portrayal of women in marketing efforts
• Advertisements, in particular,
should be evaluatedto be
sure that the images
projectedare not offensive.

17. The future of ethical marketing
Regulatory
changes
Sustainable and
socially
responsible
business practices

18. Pela case Offsetting their entire
carbon footprint
Sharing all data about
manufacturing, materials
and footprint
Donating 1% of sales to
environmental
organizations

19. Asphalte pre-order business model the brand
only makes item that customer
chose. So, there’s no excess
inventory or overproduction.
Uses quality eco-friendly materials.
Product care guide also given to
reduce overconsumption.( Wool shirt
)

20. Everlane
• motto is “when it comes to well-being”
• The business even shares costbehindtheir
products from materials to transportation.
• According to December 2021 the company has
completed 90% of its goal of eliminating all
virgin plastic from the supply chain. also they
are pursuing severalgoals related to reducing
emission and the interestingelement of
everlane ethical marketing strategyis sharing
details about the labor condition.

21. Allbirds
Higheststandardsofverified socialand environmental
performance and publictransparencyandconsumers
appreciate
Clothing industrydue to its unwaveringcommitmentto eco-
friendlyproduction
It measuresit’scontribution to carbonfootprintand also
publish reports.
Highlighttheirenvironmentfriendlypracticesin their
marketing strategy
Theirpublication involvesrenewable materialsgreenenergy
and regenerative agriculture
Also advertisescarbon footprintofeach product.

22. Conclusion • We understand that, the importance
and benefitsof ethical marketing are
undeniable and cannotbe neglect. By
understanding and implementing
ethical practicesbusinesses can build
trust enhance theirreputation that
ultimatelyleads to success. In future
the ethical marketing will play a
pivotal role in shaping sustainability
and sociallyresponsible business.
Therefore we as marketers to
embrace ethical practicesand that to
charge towards a more honestand
equitable digital marketing landscape.