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Presentation on Patanjali Ltd.
This document provides an overview of Patanjali Ayurveda Ltd., an Indian consumer goods company. It discusses the company's vision to become a leading ayurvedic company globally and reintroduce Indian ayurveda. The document outlines Patanjali's products, partnerships, achievements in becoming a giant FMCG company within 5 years, and future goals such as achieving 10,000 crore in business and expanding globally within the next 5 years.
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Presentation on Patanjali Ltd.
- 1. Wel-Come To MyPresentation Contents i. Introduction To Patanjali Ayurveda Ltd. ii. Vision and Mission iii. Why To Choose Patanjali Products? iv. SWOT Analysis v. Achievements vi. Future Plans and Goals
- 2. Introduction To PatanjaliAyurveda Ltd. Name:- Patanjali Ayurveda Pvt. Company type:- Unlisted Public Company Category:- Company Ltd By Shares Sub Category:- Indian Non-Govt. Co. Industry Type:- Manufacturing (FMCG) Authorised Capital:- INR 5000.00 Lakhs Board Of Directors: 7 Members Head Director:- Mukta Nand Managing Director:- Acharya Balakrishna Business Partners:- 1. Bijoor Group 2. Mudra Group
- 3. Contd,,,.... 3. Kishore Biyani’sFuture Group 4. Mumbai Big Bazaar 5. Hyper City and Star Bazaar 6. BazaarCart.com 7. Aditya’s Pittie Group Products:- more than 398 Foods Groceries Cosmetics Juices etc...
- 4. Vision and Mission Vision 1.To be a top Ayurveda company among all MNC’s 2. To Re-introduce the indian ayurveda 3. To crack the world’s attraction to our India 4. To work for the welfare of Humanity 5. To reinvent our traditional knowlege of Yoga and Ayurveda Mission 1.To reach the great heights 2. To restart the swadeshi movement 3. To produce good quality products at cheaper rates 4. To introduce indian ayurveda to this modern world 5. To crack the maximum market share.
- 5. Why to choosePatanjali Products? 1. Natural In Nature 2. Good Quality cum Maximum Quantity 3. No Negative Effects 4. Better cum Positive Results 5. Cheaper Prices as Compared To Other Ayurvedic or Non Ayurvedic Products
- 6. SWOT ANALYSIS S-Strength 1. Brand Name 2.Strong TQM 3. Excellent Marketing Strategy 4. Innovative Personality 5. Cheap price cum Charming Products W-Weakness 1. No standard advertising 2. Lower Concentration on Other top countries 3. Lower Marketing strategies
- 7. Contd... O-Opportunities 1. Possibility ofBecoming World’s Top MNC 2. Expansion 3. Maximum Marketing Share T-Threats 1. Govt. Regulations 2. Maximum Taxes 3. Lack Of Support From Foreign Govts.
- 8. Achievements Giant FMCGin Only 5 Years Accomplished “Make In India Concept” Highest Turnover Cum Profit (2007- 250 crores and 2015 2,215 crores) Maximum Outlets In Minimum Time(2007 150 outlets and Now 2015 15000 exclusive+1,00,000 stores) Biggest Swadeshi Movement Tough Competitor In The Market for Other MNCs and Indian Companies
- 9. Future Plans andGoals They want to achieve 10,000 crore business To expand the business at the global market in next 5 years Planning Produce Beverage Drinks Planning to produce Oats, Noodles, Chips as to crack the market share of other MNC’s To Reach the great heights as to lower the demand for MNC’s Planning to open its outlets at Railway Stations and Airports Planning to advertise through McCann and Mudra for next level of Marketing plans.
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